News, blog and events

DigitalLexicon: Keywords, SEA and SEO Magic word "keyword"? Are keywords the key? "What's the magic word?" ... probably each of us was allowed to listen to this from his mother in childhood, when it was about wanting [MEHR]

In our "DigitalLexicon" series, we introduce you to the most important terms and topics from the field of online marketing. On the agenda today: branding and performance campaigns. How do they differ, what are they used for and how [MEHR]

iLocal campaign with Violife Extensively ripened and topped with Insights: Together with the vegan cheese alternative brand Violife and dentsu germany, we were allowed to go to the refrigerated shelf with a new iLocal campaign. [MEHR]

How do A/B tests work? In our "DigitalLexicon" series, we introduce you to the most important terms and concepts from the field of online marketing. Today on the program: A/B testing. What are A/B tests, what are they [MEHR]

Digital versus analog: Thoughts from our Content Manager Mary What a life! It's like a dream come true, more beautifully staged than any travel commercial. The view breathtaking, with sand between the toes, the frozen mocha oat latte [MEHR]

Red and blue for more sustainability Sustainability is more important than ever in times when climate change is making itself painfully felt all over the world! Everyone should do their utmost to make our society and our lives [MEHR]

Full, fuller, OMR 2022! The Online Marketing Rockstars are just that: a festival. Incredible amount of people, extremely good atmosphere, food trucks, music performances, celebrities, influencers on every corner and unbelievable amount of booths & attractions. Medially, you [MEHR]

Feels lighter / Oh you fat thing! What about your digital BMI? Your Bytes Mass Index? Underweight, normal range, slightly overweight, or are you already in the digital obesity group? How much digital spring diet would you need [MEHR]

Bigger, louder, better versus more flexible, effective, efficient Digital ads can be so diverse: There are small, inconspicuous in-text ads or native ads, but also emotionally charged video ads or large DOOH screens. But how do these online [MEHR]

Successful launch for new product brings Gustavo Gusto more brand awareness Nuremberg, December 16, 2021- Right at launch, ad pepper media celebrates a great success with its new product iLocal: For Gustavo Gusto, the new hot product brought [MEHR]

The Sharp Grenade is now being sharpened ONLINE by digital experts from Nuremberg! Granted: Most in-drinks are only "in vogue" for one season, right? The Scharfe Granate is completely different - these are cold and hot drinks [MEHR]

White goods from AEG/Electrolux get digital marketing upgrade Nuremberg, November 19, 2021. ad pepper, the online specialist, has reconnected the e-commerce division of household goods manufacturer AEG and expanded its digital sales network. Thanks above all to the [MEHR]

Board of directors and advisory board get support from two ad pepper employees Nuremberg (October/2021) The Marketing Club Nuremberg has unanimously elected Susanne Pilz and Rosemarie Seitz to two of its highest committees. Susanne Pilz - [MEHR]

Digital products get a perfect fit B2B lead campaign Nuremberg (September/2021) Two online experts have joined forces and launched a digitization offensive for SMEs. SELLWERK helps companies to bundle, monitor and thus better control their online [MEHR]

Nuremberg (August/2021) When a traditional company needs support in its digital transformation, it is happy to draw on regional expertise. This is also the case with EMUGE-FRANKEN, the precision tool manufacturer from Lauf/a. d. Pegnitz. The product catalogs [MEHR]

Nuremberg (July/2021) Today, efficiency and speed are more in demand than ever in online marketing. The creation of online advertising media is much more than just an adaptation of classic campaigns. ad pepper media, based in Nuremberg, is [MEHR]