Nuremberg (August/2021) When a traditional company needs support in its digital transformation, it is happy to draw on regional expertise. This is also the case with EMUGE-FRANKEN, the precision tool manufacturer from Lauf/a. d. Pegnitz. The product catalogs needed an attractive online version. To ensure that this is also well received by customers, the ad pepper Germany team took care of SEO and SEA – i.e. the perfect online marketing of the new web catalog.

From oil drills to dentist’s drills – EMUGE-FRANKEN sells its 37,000 precision tools all over the world. In order to be able to offer its customers this extensive range of products online around the clock, the traditional company has digitalized its product range and integrated it into an attractive online store. Now this novelty should be made palatable to all existing and potential new customers.

ad pepper is also a regional company with a long tradition: the online expert has been holding its own in the digital market since 1999, serving both Franconian and international customers. This made ad pepper the perfect choice for EMUGE-FRANKEN.

To establish the online store as an additional sales channel, ad pepper used all its SEO and SEA skills. First, the existing web presence of EMUGE-FRANKEN was analyzed and several recommendations for action for more traffic were formulated. These were implemented by EMUGE-FRANKEN so that ad pepper could strategically develop the online ads in the next step.

Thanks to search engine optimization for the EMUGE online store and target group-specific placement of the appropriate online ads by ad pepper, traffic for the website was significantly increased. As a result, this also led to higher sales and was thus considered a clear success by the precision tool manufacturer.

“By working with ad pepper, we can increase our visibility on Google and carry out continuous optimizations of our web store. The number of users is increasing and the customer experience is constantly improving. We are very satisfied and look forward to a long-term cooperation with ad pepper media.”

Jörg Teichgräber, Marketing Manager of EMUGE-FRANKEN

As a full-service provider, ad pepper usually works out a comprehensive online strategy for its customers: from web analysis and data protection to SEO and SEA measures. If desired, only certain parts of an online strategy can be commissioned. The goal of the cooperation with EMUGE-FRANKEN was: Digital findability at any time and for the exact desired target group. This was also achieved. “Now EMUGE-FRANKEN has a new digital showcase with a modern design and an efficient additional online sales channel.” Says Susanne Pilz, Managing Director of ad pepper media.