Content targeting refers to the target group-specific playout of advertising content on the Internet. The ads are embedded exclusively on thematically appropriate pages and reflect the content on the respective page. This is to achieve a higher relevance for the respective target group.

The advantages of content targeting are many. On the one hand, it increases the likelihood that the target audience will find the ad relevant because they are already on a page with similar content. This increases the chances of a positive response, whether clicking on the ad or taking some other desired action.
Furthermore, content targeting enables a more efficient use of advertising budgets, as ads are placed in a more targeted manner. This often leads to a higher conversion rate and a better return on investment (ROI) compared to broadly distributed advertising.
Overall, content targeting is a strategic approach to online advertising that aims to make advertising more relevant and effective by closely aligning with the interests and behavior of the target audience. This helps to strengthen customer loyalty and increase advertising success

With iSense, we place advertising campaigns exclusively in relevant topic areas without wastage. iSense means: the right message, at the right time, in the right place, for the right person. iSense was developed by linguistics experts led by Professor Dr. David Crystal and analyzes the entire text of websites. In this way, iSense recognizes the true meaning of individual websites and understands their actual content. Your advantage – our core service! By placing high-reach campaigns in a network-independent portfolio (with high-quality websites), we increase our clients’ branding and awareness. All campaigns run in a safe environment (Brand Safe Environment).