The Online Marketing Rockstars are just that: a festival. Incredible amount of people, extremely good atmosphere, food trucks, music performances, celebrities, influencers on every corner and unbelievable amount of booths & attractions. Medially, you simply can’t miss OMR. All social media platforms were overrun with a wave of OMR content over the two days last week, so even those who weren’t there got a great impression of the event.

But what are the actual OMR visitor types? We encountered these three “in the wild” (no guarantee of completeness):

Three types of visitors – Three different OMR experiences

Visitor type I: Business

The OMR Festival naturally brings together many industry leaders from the world of online marketing to network, exchange ideas and connect with customers. Due to the almost unbelievable number of visitors, networking was possible but one did not simply run into each other. So anyone who wanted to do business at OMR had to coordinate well with their interlocutors in advance.

Visitor type II: Continuing education

But people flocked to the OMR Festival not only to network, but also to get an insight into the world of online marketing. Countless speakers, wide-ranging masterclasses and the opportunity to receive tips, ideas and concepts from experienced industry leaders attracted many young people. If you are looking for further education or inspiration, this is absolutely the place to be, but you have to expect not to get into all the events due to the large crowds and it is really impossible to see everything.

Visitor type III: Party

What we noticed during this year’s OMR visit: the audience is getting younger and younger. Rock im Park or OMR? The festival atmosphere is guaranteed at both events: Music acts, booth parties, street food and party mood. If you want to party, you shouldn’t miss OMR.

OMR 2022: Unfortunately Horny!

No matter what type of visitor you are, in conclusion, after two years of Zoom meetings and team calls, it was incredibly refreshing to get back in direct contact with customers, colleagues, business partners. To have joint conversations without technical quirks and to find creative ideas and new approaches in direct exchange.

The OMR Festival was a pompous celebration of the online industry where people could party themselves and the return of live events. So with that, a successful start to this year’s online marketing event season. From our side it is clear: We are already looking forward to next year.