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Kick it like Agencies – ad pepper review of the SMAC 2019

When more than 3000 people from agencies and media are on their way to Frankfurt, it can only be for one reason: a football cup aka. the biggest event for the communication industry – the Sky Media Agency Cup 2019.

Ad pepper also kept its work on ICE and celebrated as a sponsoring partner the SMAC weekend from July 5 to 7. The motto of the weekend was:

Fun in the sun!

We placed our stand including parasols, airloungers and freezer cabinet between the two playing fields of the PSD Bank Arena. Our neighbours were the guys from Krombacher with whom we cultivated an good and intense friendship over the weekend.

It was impossible to not see us, due to everything held in our signature colour RED.

Our shady parasols and the ad pepper sun blocker creme was just perfect for 28 degrees, a clear blue sky and pure sunshine all weekend long. Moreover, a lot of visitors relaxed on our comfy airloungers.

However, the run on our stand was caused by something else: Our ice cream…

If it’s too strong, you’re simply too weak

Alcoholic ice cream in six differente cocktail tastes caused enthusiastic reactions! The winner was the Strawberry Daiquiri popsicle. All in all, the SMAClers devoured more than 3900 frozen cocktails. For some people the taste was too strong… unfortunately we had forgotten the virgin cocktails – oops.

The sight of our ad pepper stand, filled with people amazed by our frozen cocktails and having a good time was just priceless!

I just wanna make you SMAC

Catchy song? You’re welcome. Besides the football games, several highlights complemented the two days. Other agencies surprised the visitors with pools full of confetti, an old school bus, a stage decorated with christmas trees and a huge selfmade pirate ship. It blasted music out of every corner and cheerleaders made the crowd go wild.

And the winner is…

Chapeau and congratulations to FC Pilot from Pilot Group for defending the title and winning the cup again!

Even the sky shed some tears after the awards ceremony on saturtday night because a great tourney came to its end. During the after show party, all players and visitors let the weekend come to an classy ending.

A big fat thank you to the GWA and MyDearCaptain for the perfect organisation! If someone knows how to work bread and circuses – it’s you. 😉

Well now, see you next year!

2019-07-11T15:41:46+00:0011. July 2019|Blog|

Sweet, Sugar, Candyman… Charity!

Since many years, the agency group Dentsu Aegis Network Germany provides a valuable contribution to society with their association for children and youth care. To support this important project, dentsu X organised an inhouse charity event for their coworkers on June 19. The DAN x Fun Fair… and ad pepper participated as a sponsoring partner.

DAN x Fun Fair – the X stands for fun

Spending a fun day for the good cause? We were immediately thrilled by the idea of this fundraising event. A further reason for supporting the Fun Fair is ad pepper’s and the association’s 20th birthday. The same year of birth, 1999, creates a strong bond. 😉 Therefore we grabbed our birthday party Candy Bar and hit the road to dentsu X to Wiesbaden.

The Candy Bar was placed between the other stands and supplied the fun fair with sweets. The helpers were well dressed as we equipped them with Good Staff Only t-shirts.

The X Fun Fair was organised by dentsu X’s employees – hats off for the creativity and the great organisation!

The atmosphere was relaxed and cheerful, as should be expected on a fairground. Sack racing, can throwing and other skill games challenged the visitors. Everyone tried one’s luck at the grand tombola to win one of the cool prices. For example, amongst others, the ad pepper Lolly Chargers – portable chargers for mobile devices.

Candy for the good cause – In return for the sweets, the visitors donated small amounts of money so that our Candy Bar generated around 100 Euro. At the end of the day, all the donations were put into one big box and…

…1500 Euro go to the dentsu children and youth care!

Ad pepper was amazed by the passion and commitment that the dentsu X employees put into the event’s organisation.

We are very glad about the high amount of donations that were made and we are proud to have made a small contribution to this. We would love to participate again!

2019-07-02T11:13:17+00:002. July 2019|Blog|

ad pepper & OMR – hot, hotter, on fire

ad pepper took part at the Online Marketing Rockstars festival on the 7th & 8th May 2019 in Hamburg. It was their ninth time in a row as participant and the fifth time as exhibitor at the leading european fair for Digital Marketing.

Those who know us know that we would not miss one of the biggest events where the Online Marketing branch discusses new topics, discovers hot trends and celebrates great parties. After long preparation times and full of anticipation, we left our Nuremberg office and travelled towards the north: next stop Hamburg!

The city showed its best side

… and we started into the first day of the OMR19 with a clear blue sky and sunshine at 6 am. But as you know, the early bird catches the worm! Therefore we arrived on time at the exhibition centre for the construction of our stand. Two of our Peppers had to make a short side trip to the OMR trouble desk because they forgot to bring their IDs for the check-in – Spicy double trouble! The problem was solved quickly and a few minutes later we finally arrived at our stand:

Hall B6, stand E11 became our territory for the next two days.

The packages with all our exhibition equipment were ready and the major construction project „Candy Bar“ started. As 2019 is the year of ad pepper’s 20th birthday, we celebrated a big birthday party with presents for the visitors – a candy bar full of sweets, some balloons and lots of greeting cards. We also had lolly chargers as special gifts for our longtime friends – wireless charging stations in candy style.

Even if the process of installing the candy bar wasn’t that sweet, we were lucky to have our talented Pepper boys with us who installed the stand swiftly.. and the visitors loved the result. Compliments like „What an eye catcher!“ and „Your stand is the prettiest in the whole exhibition hall!“ were daily business. After two days of OMR, our candy bar was swept clean. All in all we can say that the hard work of our marketing team beofrehand has been worth it.

Even if everything went well, we broke a sweat on the first day. The lighting in the exhibition hall heated up the crowd – matching our slogan „on fire“! We cooled down on the second day when the air conditioning system ensured a pleasant temperature. 😉

Besides the chats and conversations with new aquaintances and well-known faces, client meetings and the b-day bash at our stand, the Peppers had some time to breathe „OMaiR“ and to explore the exhibition. The festival for the digital universe has shown its futuristic side: sexy Cyber-Angels entertained the visitors and exhibitors with dance shows. Famous voices and newcomer of the marketing scene as well as international music stars and influencers were on stage. Photo boxes, food trucks and several different show-acts rounded off the exhibition in OMR style.

And after the show is the after party

… entertaining get-togethers with the team and clients to enjoy a friendly beer ended our workdays at the fair.

Online Marketing Rockstars has proved again that it’s an event of superlatives – and hot, hotter, ad pepper was right in the middle.

We were tired but happy on our way back home. OMR 2019 – it was a pleasure. See you next year!

2019-05-23T14:41:50+00:0023. May 2019|Blog|

ad pepper for Laufclub21

A few months ago, ad pepper discovered the running club Laufclub21 from Fürth and was immediately into their projects.

“I can run and I run towards you”

Laufclub21 is a running club that is specialised on integrating runners with Down syndrome in endurance sport. The club finds new ways of planning training sessions and shares its knowledge and experience with others.

Since 2007, the charitable organisation has trained more than 50 athletes and prepared them for running competitions. In order to reach this goal, running partners are conveyed by the club. One experienced coach and one running partner with Down syndrome train together. Moreover, group trainings take place on a regular basis.

The highlight of Laufclub21’s annual planning is the marathon race „ING-Marathon“ on the occasion of World Down Syndrome Day.

A great club with interesting and important projects that lives from voluntary commitment!

Ad pepper’s expertise for Laufclub21

In autumn last year, we decided to contact Laufclub21’s initiator Anita Kinle to offer our support. It is her wish to improve the club’s perception and to generate awareness for the association goals at a greater range. She hopes that people with Down syndrome are appreciated as humans and athletes with a matter of course.

How can the digital experts at ad pepper help best? Exactly, by taking over a part of the Laufclub21’s online presence. Therefore we agreed on taking over their social media activity, more precisely the design and the content development of their Facebook fan page.

Social media is a powerful tool for voluntary associations to share their concern and to connect and stay in touch with their members and fans. However, a successful online presence is a challenge especially for smaller clubs like Laufclub21. That’s why we created an editorial plan and a communication plan for them. In there we define the content and the design of the page, collect ideas and plan the postings. Moreover, we show them how to extend reach of the postings with small tricks. The most important thing is, that each posting contains a message. For example the club’s successes, a behind the scenes or background information on upcoming events.

Our commitment is a major help for Anita Kinle and her whole team: „Fresh, modern and based on research. Ad pepper’s work for Laufclub21 is well structured and professional, theme-oriented and detailed“.

Running, laughing, doing something good

The voluntary work for Laufclub21 is a matter of heart for ad pepper’s managing director Susanne Pilz: „The cooperation is an honourable task. It brings us great joy to support a local club with our knowledge and experience“.

2019-04-15T16:15:36+00:0015. April 2019|Blog|

Review 2018 – the pepper’s way

The year 2018 draws to an end and so does our Pepper World Tour. Time to look back!

Online Marketing, Performance, Lead

First stop: Around the world in Berlin

An exciting kick off: one day, two human peppers, three chili peppers and four continents.

We are talking about Selma and Sebastian visiting the International Travel Trade Show in Berlin. The two experienced an interesting day collecting lots of new impressions and information for our clients in the travel industry.

In March, we continued our tour and hit the road to Hamburg. Online Marketing Rockstars 2018 was waiting for us – already for the fifth time! We had two days full of interesting speeches, great conversations and spectacular performances. Another highlight was our tour bus going into action for the first time. The red-white life-size T1 was the heart of our „Cool-Tour“ and took everyone who saw it by storm.

Second stop: Threesome in Mainhattan

The World Cup and the rise of the 1. FC Nürnberg to the first national league made 2018 to a year of football. Therefore, we dedicated a whole day to this sport and supported Germany’s biggest agency event in July, the Football Agency Cup in Frankfurt. The participants could find new strenghts with the Franconian national dish „Drei im Weggla“ (3 sausages in bread) by Bratwurst-Döslein and some little helpers as our „brand safety“ plasters and drink pouches.

Third stop: Online on the Rhine

In September, our world tour came to an intensive stage in Cologne with three events in three days. The adventure started with a night out at the Performance Night by metapeople. On the following day, we visited the international conference and exhibition for digital marketing – the dmexco – and ended our trip at the OMClub. Thrilled by exciting content and with several new contacts, we made us on our way home where the Nuremberg Digital Festival was waiting for us.

Fourth stop: Global reach – Local Touch

The ten-day event in our hometown with the focus on the digital community gave our CEO and Online Marketing Expert Susanne Pilz the opportunity to deliver a speech about digital trends and challenges arising from it.

Besides all trips and journeys, the Peppers spent lots of time at our homebase working on great projects. Two of our campaigns received a lot of attention and public awareness in the trade press.

  1. In July, the Fundraiser Magazine published a story about our project for SOS Children’s Villages. We designed a mailing campaign for the non-profit-organisation and redesigned their newsletter layout. Thereby we improved its handling for the reporters around the world.
  2. The trade journal Versandhausberater published the impressive results of our case study for BAUR: 3.000 new customers for the mail order business for furniture.

In November, the ad pepper media team took over the social media presence of Marketing Club Nürnberg e.V. and continues posting content with the famous blue rabbit of Dürer since then.

Fifth stop: Happy ending

Besides all the work, the Peppers never forgot to celebrate the team spirit and met up regularly for dinner in a relaxed atmosphere.

According to the motto „It’s time to drink beer and dance on the Berch“, our big team event took place at the Franconian fair in Erlangen as every year. And even on a rainy boat trip on the summer party of ad pepper media Group  we looked for the silver lining.

Now it’s time to say thank you to all colleagues, clients, partners, visitors and Pepper-lovers for these cool, amazing, creative, spicy and exciting 365 days. We can’t wait to see what 2019 holds for us!

2019-01-22T16:51:38+00:0022. January 2019|Blog|

ad pepper media now responsible for the social media strategy of the Nuremberg Marketing Club

Managing Director Susanne Pilz about her new task at the Nuremberg Marketing Club

There is a reason why our last two blog articles deal with various social media events in Nuremberg: From now on ad pepper media will take care of the appearance of the Marketing Club Nürnberg e.V. social media accounts. That’s why I’ve updated our team once again.

The Marketing Club was founded in 1961; 300 members have joined the association since then. Ad pepper media has been a member for two years. Just like the other marketing executives from the metropolitan region, we appreciate the exchange of experience at the association’s events.

We want to spread that into the world. That’s why we feel honored to be able to inform the social media community about our city’s marketing club in the future.

Networking of course takes place online in 2018, so as an online marketing specialist we are not the worst choice – or as they say in Franconia: bassd scho.

Therefore at this point our call:

Dear Marketers of the region,

tell us about your success stories, events and also awards. This enables us to feed the social media channels of the marketing club with first hand information.

The club and its community can only grow with your reports, your experience and your pictures. Send us your material, so we can publish posts about the interesting marketing region of Franconia.

Your contact person is Alina Schön.

Thanks a lot in advance – we are happy for this new task with and for you!

2019-01-22T16:51:10+00:0022. January 2019|Blog|

Social Media by night – the peppers are nocturnal

It is night in Nuremberg, the last workaholics leave the office but the Peppers are just about to get started. A few weeks ago, ad pepper Marketing Manager Alina visited a six-hour boot camp but this time her colleague Bianca is doing the “night shift”. Topic of the night: New trends in the social media world, found at the Social Media Night of the Nürnberg Digital Festival in the Museum of Communications.

The event was sold out several weeks in advance. Nuremberg is quite motivated when it comes to social media trends. Before the lectures begin, all participants are faced with a choice: If there was only one social media platform left, which one would you choose?

You could choose between Facebook, Instagram and Twitter. The choice was not easy because each platform is interesting in its own way. Nevertheless, the majority of the 130 participants picked Instagram.

And the winner is… Instagram

The night starts with entrepreneur Magdalena Muttenthaler speaking about how to stay visible and other challenges that await us on Facebook & Co. in the upcoming year.

She says that it is not only about being present on all platforms. Each network is individual, addresses different types of users and has different algorithms. Therefore, not every content, every text type or every image works equally well on different platforms.

Magdalena’s advice: Work with existing platforms such as Buffer, SproutSocial or AgoraPulse to plan platform-specific content.

To create content, the entrepreneur recommends using moving images and audio media such as podcasts. Her answer to the question how to stand out of the mass nowadays is simple: Ensure a uniform appearance.

Create your look

Corporate Design is famous for company presentations, give-aways, website appearances and so on, so why not using it for social media platforms? A design-oriented visual language, CD-styled stories on Instagram as well as the integration of logos and corporate fonts not only have a high recognition value, but are also striking.

Inner values also count. For not running out of ideas, Magdalena gives the advice to social media managers to develop “repetitive series”. We at ad pepper are already using this method for two years on our social platforms.

Our series are the Pepper Findings, The three Facts and our “Hot Pepper Recipes” – always including and presenting our trademark, the three peppers and thanks to the repititon we are catching the user’s attention.

Another strong recommendation by Magdalena is cross promotion. To give us an example of how it works, she shows how to integrate a social media part into the newsletter.

User-generated content rocks

Social Media Manager Theresa Kraus tells us how to heat up your Instagram account. She started the successful campaign #fuerimmo at Immowelt. Influencers, bloggers & micro-fluencers were supposed to post pictures of their apartments using the unique hashtag that leads to Immowelt’s Instagram page. This did not only increases the reach, but also the user’s attention to the products.

The real estate website actually managed to generate 20,000 followers for their Instagram account. The campaign was preceded by a social media makeover but nevertheless, the #fuerimmo hashtag has given the company growth of the community. The followers are correspondingly active.

Theresa’s key take-away: “Give your profile a personal touch”. For example with pictures of team members the users get a much more personal connection and this gives the account more emotion.

Not just another food blog

Uwe Spitzmüller is living his dream: His own cook blog Highfoodality has been successfully online for 10 years. And it is even just his hobby!

Admittedly, as business computer scientist he has the skills to create a website, but his 120,000 readers per month appreciate mainly that he remains true to himself.

This includes a high recognition value of his photos and the selection of high-quality ingredients. The hobby chef’s motto is to offer users added value. Uwe concludes his presentation with the words “Stick to your priorities and create epic shit!“

We definitely gained a taste for it!

2019-01-22T16:50:20+00:0022. January 2019|Blog|

Social media marketing is not a hobby!

Event: Social Media Marketing Bootcamp, November 10th, 2018

Location: Design Offices Nuremberg

„Until 2021 videos will make up 80% of content on social platforms“, predicts Lucas Hoffmann as he starts the six-hour Social Media Bootcamp with this claim. „Lucas who?“, you‘re probably asking yourself. Lucas Hoffmann is a Digital Growth Strategist and entrepreneur, regularly consulting companies on social media and inspiring participants with live shows and workshop programs –  and so do our pepper marketing ladies Bianca and Alina.

The Bootcamp is fully booked, all participants are eager to learn from the expert. Lucas starts with the basics of a good performance in social media. This means first and foremost, working out the right social media strategy. The social media expert therefore urges everyone to set long-term goals for a period of six months and underpin these with short-term goals.

Tweets, posts, uploads – how to do it right.

Closely linked to the strategy is the right choice of platform(s). Instagram, Twitter, Facebook, LinkedIn or something completely different? Many social media managers are faced with this question. Lucas has a very clear opinion: You can serve as many channels as you want, but all with the same intensity, passion and joy! In plain language, this means deleting channels that are only half-heartedly looked after. “You have a Youtube channel and haven’t uploaded a video for half a year? Delete it,” Lucas says resolutely. The expert’s motto is: inspire fans, establish trust, do business. However, the most important phase “establishing trust” falls by the wayside for many companies and is still so important, because over 50 percent of purchase decisions are influenced by social media.

If you want to build up a large online community with a high organic reach, you have to offer the follower added value. The best way to do this is to follow the motto “integration instead of presentation”. This means that you should not only be present photos and texts to the users, but also actively involve them through questions, votes and competitions.

Measuring success – drawing consequences.

Onliners analyse and monitor campaigns as a matter of course in order to achieve the best possible success. But very few do the same for social media. Lucas Hoffmann’s advice: Evaluate the posted content of the last seven days on a weekly basis using a traffic light system, for example. What went well, what moderately and what badly? In this way, badly running categories can be completely replaced or reconsidered.
Finally, Lucas reveals the recipes for success for the various platforms and presents many helpful – often free – tools for managing all accounts in social networks (for example: buffer.com). After a long but efficient day, Lucas finally dismisses his audience with the words: “Get to work, because social media is not a hobby!“

P.S. For more social media tips please contact us.

2018-11-16T13:35:59+00:0016. November 2018|Blog|

I speak Digital!

The slightly different protocol to the presentation “Digital marketing trends and their challenges” by Susanne Pilz at the Nürnberg Digital Festival 2018.

Date: 16th October 2018
Location: PARKS, Nuremberg
Event: Nürnberg Digital Festival 2018

08.15 AM:

It is a sunny October morning when the first guests are already queuing in front of Café Parks in Nuremberg. A motley crowd of digitally interested people from various industries enters the location and wants to take a seat on their chairs. But wait, what was placed here? Some “Pixel-glasses” for the digital view, as well as a piece of paper with a QR code. What might this be useful for? The answer to this must wait, because the free buffet has just been declared open!
Pretzels with butter, fresh fruit, croissants and coffee counteract the hunger and tiredness of the early morning hours. But we would not be in the digital age, if the whole thing did not have a catch: The visitors commit to accepting our cookies upon entering the hall. So first, a monstrous pile of chocolate cookies has to be eaten until the lecture begins.

08.53 AM:

Susanne Pilz enters the stage and looks into the filled rows. The crowd is excitedly awaiting the opening of the presentation. Absolute silence. You could hear a pin drop. Because the microphone does not work.
How should it be different? A lecture without technical hurdles is not a serious lecture anyway.
After a short repair, Susanne Pilz can not only say: “I speak Digital!” But is also heard by the audience.

08:55 AM:

After a brief introduction to ad pepper media (a bit of self-promotion has to be allowed when you’re already on stage), it’s already getting started with the digital marketing trends and their challenges. Some buzzwords such as Smart Data, RTA, RTB and User Based Advertising are projected onto the screen.
But now Susanne Pilz wants to know if the audience can think of even more online marketing terms that they would like to have explained. Suggestions are now digitally accepted – as befits a Nuremberg Digital Festival.
Oh yes, there was this note with the QR code on each seat. Of course, in a lecture on digital marketing, the analogue index finger will be replaced by the smartphone. The guests have already scanned the QR via camera and interactively connected with the presentation. Buzzwords are now typed in the mobile phone in a timely manner and displayed in a Word Cloud on the screen at the end of the presentation.
Digital magic!

09.00 AM:

How will digitalisation and online marketing develop? In order to answer this question, Susanne Pilz focuses on the terms content marketing, social media marketing and profiling.
Due to the increasing amount of data, the motto already is: From Big Data to Smart Data. Thus, the behavior of the user will be extremely important, especially in the future.

09.10 Uhr:

Susanne Pilz takes a look into the past, when banners were still sent by fax. Do we feel a touch of nostalgia?
Nonetheless, we are glad that Real Time Bidding (a kind of Ebay marketplace for banner ad placements) is making life easier for us marketers nowadays.
Long live the progress!

09.12 AM:

Our event is the victim of a vandal. A passing dog has decided, without further warning, to raze a banner of the Nuremberg Digital Festival in front of the entrance. Apparently, he isn’t a fan of digitalization…

09:15 Uhr:

I draw the audience joker!
Susanne Pilz would like to know which social platform has priority for our guests.
After the listeners typed their answer into the smartphone in an old “Who wants to Be a Millionaire?”-manner, we see the clear result on the screen: Facebook leads the field with 38%, followed by Instagram.

09.20 AM:

There must be a villain in every story. In our case it is GDPR – the horror of all online marketers! And it also brings its right hand, the ePrivacy regulation.
Brace yourselves, 2019 is coming!

09.23 AM:

Nobody wants a story without a happy ending. That’s why Susanne Pilz ends the talk with the hottest digital trends like 5G technology in mobile communications or the impressive 360 degree ads.

09.26 AM:

After discussing the buzzwords entered by the audience at the beginning of the presentation, Susanne Pilz also answers questions about various subjects such as chatbots, whatsapp advertising, lookalike targeting and social media analysis tools in a joint discussion.
After a bit of networking and eating the rest of the buffet, it is now a good opportunity to ask the audience how they liked the presentation:

“I learned a lot of new things today. I found the lecture very interesting and understandable for laymen.”

“At the university, I took subjects such as content marketing and storytelling. For me, Instagram is number one, so I found it exciting to hear that Facebook may still be the leader in the social space.”

2018-11-02T10:20:05+00:0017. October 2018|Blog|

„There is nothing that Excel can’t do“

Data freak Susanne Siegert’s interview at ad pepper

Susanne Siegert is part of ad pepper for a year now already. At the moment, her focus is in the department of account management – customer service – specialized on data management.

Data, Big Data, Smart Data, Analyst, Account Management

Excel, of course!

E-mail!

COFFEE!

How would you describe your daily work?

You can’t generally say that a day is structured in a certain way, because it differs all the time. I check the running campaigns every morning, in order to start the so-called monitoring. This means that I check how many impressions, how many clicks, engagements, conversions and so on we have generated. Afterwards, I talk to my team about how we can optimize the campaigns. You could say I’m looking through the customer’s eyes, always having their goals in mind.

You seem to be in your element talking about your work. How do you like it so far at ad pepper?

The tasks are very interesting and varying. The team is young, very cool and funny. My first months here were really good. I have never integrated into a team so quickly.

What do you think, where will your journey at ad pepper lead you?

My goal? Well, I think here at ad pepper everything is possible. Everything you are keen on learning about the digital world. At the moment, I still try to work step by step and concentrate on accomplishing smaller goals by myself. I don’t specifically plan ahead, but I want to stay here for a long time.

How much potential do you see for the job as a data analyst?

There is a lot of potential for this profession, especially when analyzing data with the right tools. I think the ability to work with data in general is helpful and necessary in any job. That’s why this field is very promising for the future. Nowadays, data is everywhere and it has to be analyzed. That’s the main task of a data analyst.

At the moment, you’re responsible for the data analysis at ad pepper – which skills do you need for that?

Basically, it’s important that you like numbers and that you are able to work with them. The most important thing obviously is not just the ability to analyze the data, but to interpret the most important information and develop proposals for action for the customer.

You mentioned that using the right tools is important for analyzing data. What do you prefer personally: PowerPoint or Excel?

Excel of course! There is nothing that Excel can’t do. It can really do anything. I’m also using it in my private life, for example for planning parties and holidays. Furthermore, private budgets are easy and efficient to structure in Excel.

That’s unusual. Most people are afraid of using Excel.

That is only because they don’t understand Excel. If I would show them what the tool is capable of, I’m sure it would thrill them. I already convinced my ad pepper colleagues Sabine and Annika.

Originally you come from a market research background. Now you’re working in online marketing. What’s the main difference when working with data?

Definitely the speed. In market research you usually have to wait for a few days, or even a few weeks until the surveys have been finished and the data has been generated. It just takes more time. Here at ad pepper, I am able to see results in real time – immediately after the campaign has been launched. The data is available very quickly, since it is compiled by ad servers.

Which challenges have you been confronted with in online marketing so far?

At the beginning, everything was very new for me – especially the vocabulary. I did not know what a DSP, DMP or Real Time Bidding were – just to name a few. It is like learning a new language. Therefore, I created a glossary and now I study my vocabulary every night (laughs).   

Which areas would you especially like to explore even more?

I would love to dive deeper into data analysis and specialize in that field. It would be cool if I had certain data available just at the push of a button. The online world is developing so fast, that you can’t really estimate how everything is going to work in five or six years from now. You should never stay at the same state of knowledge.

When is a working day in your analytical ad pepper data world successfully completed?

It’s successfully completed, when my to-do list is worked off – or at least if it became shorter… as the list always grows day by day. But every day, I work on optimizing at least one thing, in order to satisfy our customers and to achieve the best result possible.

Susanne Siegert interviewed by Tyra Webster

2018-09-20T09:43:33+00:005. September 2018|Blog|