“What’s the magic word?” … probably each of us was allowed to listen to this from his mother in childhood, when it was about wanting to have something. In marketing and for us Peppers, keywords have an even more important task than getting us a delicious ice cream – well, at least most of the time 😉.

Keywords is a term used in online marketing. They consist of individual words or text units that are used by search engine users to search for specific content. They can be understood as a concise, shortest possible description of a sought-after fact.

And as with us the chili from the pod, from the keywords the term SEO is indispensable.

SEO stands for Search Engine Optimization and means the appropriate optimization of the own website or other online content on relevant keywords to optimize the ranking in search engines.

Well, who doesn’t want to be seen, right? With the right keywords, which have to be defined accordingly by SEO, the online visibility of companies and the like can be increased. Thus, for example, a company website takes a more prominent place in the search ranking on Google as soon as it contains central keywords that are frequently searched for.

With our Analytics Search product, we increase visibility in search engines and boost the performance of digital marketing and sales targets. We optimize the user experience of all digital channels and offer our customers an incomparable experience. In addition, we use the so-called SEA (=Search Engine Advertising). This refers to the display of online advertisements based on keywords used by search engine users.

Would you like to achieve your branding, performance and traffic goals through our strategic approaches? Then we look forward to your inquiry!