The very easy to use template by ad pepper media
ad pepper media has completely renewed the worldwide newsletter layout for the SOS Children’s Villages. The focus thereby was not only on the design but it was mainly important to master the technical challenges that came along.
First, the ad pepper media graphic designer team took care of the worldwide monthly published newsletter of SOS Children’s Villages. Therefore a standardized look relating to the corporate design and content was created.
Despite the standardization of the layout, the possibility of a flexible design should still exist. This is due to the fact that unlike in other companies the newsletters of SOS Children´s Villages are created and filled in individually by reporters all over the world. The solution for the very specific request was a modular based template, that was adaptable to individual purposes.
The ad pepper media developer team had to pay attention to the fact that the reporters were not neccessarily familiar with mailing solution systems. This means that even reporters without great technical experience had to be able to use the template efficiently on their own.
Through simple „copy & paste“ the reporters were able to implement a different header picture. All they had to do is upload it to the database and replace it. Furthermore the reporters were able to replace the buttons on their own, to fade in or -out whole areas and also to define, which newsletters were visible for certain target groups. This leads to a very individual newsletter, that still follows a standardized look relating to corporate guidelines.
The devices of the newsletter subscribers may be just as individual as the newsletter of SOS Children’s Villages. The readers may be reached using a PC, tablet or even a smartphone. This lead to a Full-Responsive-Design of the newsletter, which was programmed and tested by ad pepper media. The whole process of sending the newsletter to different mail clients (desktop & web) on all potential devices was thereby scrutinized in order to ensure a perfect workability.
„The expectations for our new block based newsletter template were realized to our complete contentement. The focus of the re-design was perfectly ensured by a clearly stuctured template, which convinces with easy workability and optimal resolution on all devices.“ – Sebastian Spaleck, SOS Children’s Villages, Lead Digital.
But that was not the end of the full-service experience provided by ad pepper media. As a final service the developer team implemented the modular based template into the marketing platform used by SOS Children’s Villages – emarsys. The template was tested again and finishing corrections were made. This final procedure led to a fully functional, flexible and handy template, that could be applied in subscriber communications worldwide.