A case study of the ad pepper campaign for BAUR
As we all know, when it gets colder outside, that’s when the online stores’ finest hour begins. To ensure that our customers are at the top of the online shoppers’ favorites list right at the start of the season, we launched a campaign for BAUR to acquire new customers.
The mail order company for fashion and furniture wanted to reach 3,000 new customers through ad pepper media and thus expand its newsletter database, among other things. Therefore, all generated contact data had to be checked for duplicates and fake entries.
ad pepper media had 15 weeks for the campaign. That’s why we decided to do a real-time comparison with the BAUR database about their existing customers. This enabled us to address only new customers.
The online campaign designed by our team provided the necessary media pressure for the delivery. All the mail order company had to do was provide us with images and details of the corporate design.
To ensure that BAUR not only gains new customers through the ad pepper campaign, but also increases its increases at the same time, we included incentives. For online orders at BAUR, there were vouchers that could be redeemed directly in the online store.
While the online campaign was still running, our team set about analyzing the data generated. In this way, not only were false entries and duplicate entries sorted out, but the delivery of the campaign was optimized to the channels with the highest performance.
The landing page was implemented in full responsive design, as mobile shopping via smartphones and tablets is becoming increasingly important. Thus, we reached 3,119 valid prospective customers for BAUR, who, on top of that, show a high activity rate. We added the almost four percent of additional leads on top.
The success of our campaign for BAUR was based on the fact that we were exactly right with our target group approach on the advertising materials we created and yet did not deviate from the client’s corporate design.
For BAUR, the advantage was that our multi-stage validation system meant that we only delivered useful, usable and new customer data. The customer also confirmed this to us:
“We chose to work with ad pepper media because they are one of the most successful lead providers from a quality perspective. They have many years of experience and what particularly convinced me was the constant performance optimization of our campaign throughout the entire period.”
In addition, ad pepper media provides a full-service package, which means: we plan the campaign, create the advertising materials, deliver them, optimize them during the course of the campaign and monitor all the data generated. For the BAUR campaign, we also programmed an interface that enabled reconciliation with the existing customer database.
We would also be happy to put together an all-round carefree package for your online campaign. Contact me, Sebastian Berg, about this and remember: in 13 weeks it’s already Christmas – the busiest time of the year!
