Bergbahnen Oberstdorf Kleinwalsertal cable car operator soars to great heights

The tourism industry is currently facing one of its most challenging periods yet. In response to this, the Bergbahnen Oberstdorf Kleinwalsertal cable car operator is taking courageous steps to keep things moving. With long-haul flights currently off the table, the company seized the opportunity to generate new hot leads among people looking to holiday nearer to home – and the results were fantastic!

White sandy beaches and flights to far-flung destinations have taken a back seat this year. Instead, the trend in 2020 is to holiday just outside your front door. This assessment has been unequivocally proven by the success of the company’s campaign to encourage people to take in the mountain air. The Bergbahnen Oberstdorf Kleinwalsertal cable car operator brings people’s dreams alive by transporting visitors high into the sky, where they can enjoy a sense of freedom and leave the stresses of everyday life far behind them in the valley below.

In an effort to make more people aware of the spectacular views across Bavaria and Austria awaiting them at the top of the mountain, ad pepper media joined forces with advertising agency Saint Elmo’s to conduct a campaign to win new customers for the Bergbahnen Oberstdorf Kleinwalsertal cable car operator. The aim was to use an iLead campaign to grow the company’s newsletter database. In just ten weeks, Saint Elmo’s and ad pepper media were able to generate 7,378 high-quality double opt-in leads, which exceeded the original target.

This fantastic result was made possible by a number of factors. By taking a high-quality product as the basis of the campaign, the two companies devised a successful, carefully aligned strategy which used personal one-to-one communication as part of a CRM marketing plan. This involved sending email marketing to a clearly defined target group, which led to immediately measurable results with high response rates.

The close cooperation between ad pepper media and Saint Elmo’s meant that the client benefitted from a full-service package. This included the planning and implementation of the campaign, the programming of a winter and a summer landing page with appropriate advertising, the suitable placement of ads and their optimisation, and in-depth reporting to the client.
The generated leads were refined and qualified using a multi-step validation process before the net leads were sent to Bergbahnen Oberstdorf Kleinwalsertal.

By directly appealing to the target group, it was possible to expand the client’s newsletter database and acquire new subscribers who will hopefully soon be filling the cable cars around Oberstdorf Kleinwalsertal.

The project delivered important leads to help propel mountain tourism to new heights in the future. The data shows that the target group is very diverse with a broad range of interests, and these insights should provide more food for thought for additional effective campaigns. After all, the aim is to attract lots of new tourists who are interested in travelling to the region all year round and, more importantly, who will return time and time again and become regular visitors.

Julia Schmidt, Senior Project Manager, Saint Elmo’s Tourismusmarketing:

“By working with ad pepper media, we have fully met our client’s objectives and more than exceeded their expectations. Thanks to the full-service package, we have successfully increased the size of the newsletter database used by the Bergbahnen Kleinwalsertal Oberstdorf cable car operator and gained new high-quality subscribers for our client.”

Susanne Pilz, Managing Director of ad pepper media, is also very happy to have conducted yet another successful project with Saint Elmo’s and is delighted with the positive outcome achieved by the joint campaign:

“By delivering such fantastic results to our client, we’ve once again demonstrated how we can help businesses soar to new heights. Now is a perfect chance to generate new leads. In times like these, when white sands are being replaced with new destinations closer to home, it’s important to strike out in new directions and create a thriving tourism sector within our own country.”