Opposites attract!

Our cooperation with the traditional company EMUGE-FRANKEN shows that there is a spark of truth behind this saying. Two completely different companies create something great!

A digital relationship that wasn’t created on Tinder, Elite Partner and the like, but completely offline. But what exactly is behind it?

First date: meeting between ad pepper and the traditional company EMUGE-FRANKEN (it was love at first sight) completely offline at a club evening of the Marketing Club Nuremberg.

Jörg Teichgräber from EMUGE-FRANKEN was looking for someone to help him digitize the distribution of 37,000 precision tools. That evening he met Susanne Pilz.

Second date: Susanne and Jörg made plans for the future together and looked at how they could best fit together and complement each other.

Shortly thereafter: Successful joint projects started and first successes achieved. The online distribution of EMUGE-FRANKEN has been optimized and is now being publicized. Their best friend, always with them: Google!

Now: The (business) relationship will be made public on Monday evening at the Marketing Club Nuremberg. As a best practice example of what can come from networking.

The theme of the evening: “From the region – for the region. How ad pepper media is digitizing precision tool sales and the role Google is playing.”

From web analytics and data protection to SEO and SEA, they laid bare everything that makes up their relationship. Moderator Christian Rupp (Ruppi) questioned, had the topics translated into the offline world (based on a retail store) and professionally led through the evening. In doing so, he guided the audience in live polls, guessing games and the Word Cloud. Throughout the evening, QR codes were diligently scanned, guessed and interacted with in the Marble Hall.

Not only were the eyes of the members on site on the trio, but also two large cameras that live-streamed the digital transformation for all members at home.

The only thing the “stay-at-home” crowd didn’t get to try were the ad pepper Lolly Chargers – cell phone chargers that provided a contactless energy boost to everyone’s smartphones.

Future: Always continue to work on the relationship, optimize and grow together. The host gift, a Dürer hare “Albrecht” in silver look, now adorns our modern office and reminds us again and again that opposites clearly attract.

And what do the viewers say about the evening?

  • “Super clearly explained!”
  • “Very entertaining and exciting.”
  • “Compliments to all involved.”
  • “I followed you on the livestream – and it was absolutely worth it!!! Your competence came through and you were absolutely convincing. I found everything all around successful and top!”

Images: Christine Blei Photography