The goal was to expand the newsletter database to include new customers interested in the BAUR product range. Entirely new online channels were to be used for this purpose. At the same time, the ordering process in the online shop needed to be optimized.

In order to attract potential customers, ad pepper media focused on placements with extensive reach to generate media momentum for the campaign. ad pepper media cooperated closely with BAUR in programming an interface to optimize new customer leads; this interface allowed for real-time comparison with the database of existing customers. This ensured that only new customers were counted for the campaign.