White goods from AEG/Electrolux get digital marketing upgrade
Nuremberg, November 19, 2021. ad pepper, the online specialist, has reconnected the e-commerce division of household goods manufacturer AEG and expanded its digital sales network. Thanks above all to the company’s own adCreator advertising software, costs are reduced and increased sales are targeted.
How to sell washing machines & co. online nowadays? Technically, of course, this is no problem at all, but following a realignment of the e-commerce department at AEG/ Electrolux, the household goods manufacturer was on the lookout for new online marketing experts.
ad pepper had evaluated AEG’s current online store and derived many new ideas as well as possible online marketing measures. It quickly became clear to both sides that nothing stood in the way of the two companies working together.
The main goal was to increase the sales of AEG products in the online store of the main site www.aeg.de. To this end, a test campaign was initially set up in order to better evaluate future cooperation.
To improve online marketing with the help of an ad pepper campaign, AEG opted for a newsletter campaign as a test. Through this campaign, several of AEG’s goals were covered at once. On the one hand, the pool of new newsletter subscribers was expanded, and on the other hand, sales of current focus products were increased. Expanding the newsletter pool not only increases customer loyalty, but also the potential to convert the new customers gained into regular customers.
“Our customer AEG/ Electrolux was particularly impressed by ad pepper’s full-service offering – including campaign hosting and the digital resources it provides.”
Susanne Pilz, Managing Director at ad pepper.
One of the biggest assets of the campaign was also the adCreator – an in-house advertising tool from ad pepper that saves a lot of time and money. The adCreator is an advertising software that makes text and motif adjustments, A/B tests, various formats as well as changed offers fast and uncomplicated. In this way, AEG/Electrolux avoided the detour via a creative agency and was still able to adapt the online campaign to changing market conditions at any time.
“If you have as many different premium household appliances as we do with the AEG brand – you need an agile partner to be able to react quickly to the dynamic market demand. ad pepper media has completely convinced us with their software – the adCreator. Because it allows us to adapt our advertising banners in the shortest possible time.”
Daniel Tratz, D2C E-Commerce Director, Electrolux Hausgeräte GmbH
If you too would like to know how an ad pepper campaign can drive your digital business forward, please contact us at salesde@adpepper.com.