A non-stop stream of leads

The shop around the corner is closed. Factories stand idle, sofas are collecting dust in furniture stores and the most action you’ll find in clubs is the DJ practising in anticipation of the time when all this is over. Is the current crisis affecting your business and sales? Yes. But have your leads and customers disappeared? No!

Changes to our everyday lives and habits are currently coming in thick and fast. At the same time, digital workplaces are creating brand new structures and are also transforming our consumer behaviour. While these developments are having sweeping effects, they are not leading to a decline in customer numbers. In fact, quite the opposite is true in many cases, where they are actually bringing about a flood of new leads. By this we mean a constant stream of customer contacts, provided that you are able to evaluate them and use them to your advantage.

Let’s take a look at an example: The coffee roastery in the pedestrian zone is closed, so surely they are losing out on a lot of custom. At first glance, this would certainly appear to be the case. But, if you put your digital glasses on, a whole different picture emerges. You see, the demand for coffee hasn’t changed and many consumers want to support local businesses. With this in mind, coffee lovers are bound to be looking for delivery services and will be searching online to see whether they can order coffee over the internet or even set up a long-term subscription. It is also conceivable that prospective customers may want to check out a roastery’s blog to find out some tricks of the trade to help them make coffee taste better at home. Understanding how your customers behave online is not a miracle cure or guarantee of business success, but it does represent a huge opportunity which should be seized.

In the current situation, it is important that every business is active online. Online marketing tools can help businesses to measure the potential of a digital client base and how to exploit this.

“Who is visiting my website, who is looking at certain pieces of information and who wants to get in contact with me? We can find all this out for you and provide your company with recommendations for action,” says Susanne Pilz, Managing Director of ad pepper

Every customer who enters your shop is a lead, but so is every visit to your website, every Google search and every form of digital enquiry. While you may no longer have (m)any walk-in customers, there are still swathes of customers out there. The question is just how to tap into and evaluate this potential. Some websites are like black holes for leads because they fail to measure the customer contacts let alone evaluate and make use of them.

“That’s like closing the digital shop door despite more and more people queuing up outside. Digital customers are valuable and at present they are possibly more valuable than ever before,” says Susanne Pilz.

So many companies are currently generating streams of leads, but are they unlocking their potential? Lots of companies still need to ask themselves whether they have done their digital homework. And to think about whether they are visible online and about which steps they have taken towards this.

The good news is that it is (generally) never “too late” to make use of what the digital world has to offer. Most companies simply need to find the courage to take that final step and to start taking digital customers seriously. It’s time to interact with our online customers as enthusiastically as we do with new customers who physically walk through our door. We can help you to generate the same buzz around your products in the digital world.

Lead campaigns? Lead automation? Performance marketing? Do these technical terms still mean very little to you and your business? Don’t worry – we’re here to help! We’d be more than happy to work with you to find solutions tailored to your requirements. Our digital footprints are deeper than ever before – it’s time to start making full use of them!