Backlinks refer to links/hyperlinks from another site to your own domain and are an important part of off-page search engine optimization. On the one hand, backlinks serve as an important source of traffic and on the other hand as an important ranking criterion for search engines. Ideally, backlinks should grow organically or be built through collaborations with other websites. Purchased links, on the other hand, are not recommended and are usually penalized by search engines like Google.
