Digital products get a perfect fit B2B lead campaign

Nuremberg (September/2021) Two online experts have joined forces and launched a digitization offensive for SMEs. SELLWERK helps companies to bundle, monitor and thus better control their online activities. ad pepper markets all products online – and now also SELLWERK Prime products.

Consultants & Doers: B2B Leads for SELLWERK Prime!

SELLWERK Prime provides small and medium-sized enterprises with a simple and efficient path to digitization. In an always-on marketing campaign, this highly efficient product package was now to be presented to a broad audience – with the support of ad pepper’s specialists.

During the two-year collaboration on this online marketing strategy, a highly successful B2B lead campaign was implemented. In doing so, ad pepper pulled out all the stops of its full service offering: target group analysis with the Business Canvas Model, digitization of sales channels, API programming of interfaces and automation of processes for a successful lead campaign.

“We got better step by step, increased our conversions and it was an agile collaboration we had with ad pepper. We set up a strong conversion-generating marketing campaign together and discuss it in our weekly jour fixe to get even better.”

Christian Ihle, Head Of Product Direct Marketing at SELLWERK

Thanks to SELLWERK’s complex product range, ad pepper was also able to play to all its strengths and more than met the high demands of its customer. Because in order to inspire the ideal B2B target group, the SELLWERK Prime product had to be reduced to its core so that a precisely fitting online campaign could be created.

“We weren’t just there to advise, we really dove deep into the product and the processes to get everything out of it so we could have long-term success. It was one of the most complex setups we’ve ever done.”

Susanne Pilz, Managing Director of ad pepper media GmbH

The successful B2B lead campaign and valuable collaboration continues to progress and is further optimized through regular exchanges. For a lead-rich future for SELLWERK Prime and a growing digital small and medium-sized business.

You can also find out more about the ad pepper B2B lead campaign for SELLWERK in our latest podcast episode. In it, Peppers Mary & Brian interview SELLWERK’s Head Of Product Direct Marketing Christian Ihle.