{"id":8676,"date":"2020-05-25T16:45:08","date_gmt":"2020-05-25T14:45:08","guid":{"rendered":"https:\/\/adpepper.com\/case-study\/o2-lead-generierung\/"},"modified":"2020-07-15T14:42:04","modified_gmt":"2020-07-15T12:42:04","slug":"o2-generacion-de-leads","status":"publish","type":"avada_portfolio","link":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/","title":{"rendered":"Generaci\u00f3n de Leads"},"content":{"rendered":"

<\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>

El Reto<\/h3><\/div>
<\/div>

La compa\u00f1ia de telecomunicaciones o2 quer\u00eda incrementar su posici\u00f3n en el altamente competitivo mercado de m\u00f3viles alem\u00e1n. Como parte de Telef\u00f3nica Alemania, o2 plane\u00f3 incrementar sus n\u00fameros en este segmento de clientes a trav\u00e9s de campa\u00f1as online.<\/p>\n<\/div>

POR FAVOR ENV\u00cdEME EL ESTUDIO DE CASO COMPLETO<\/span><\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

El Objetivo<\/h2><\/div>
<\/div>

ad pepper media realiz\u00f3 una campa\u00f1a de generaci\u00f3n de leads para adquirir potenciales nuevos clientes para \u201co2 Loop\u201d, una oferta de prepago de o2. El n\u00famero de pedidos y de activaciones de tarjetas SIM era la m\u00e9trica para analizar el \u00e9xito de la campa\u00f1a.<\/p>\n<\/div>

<\/div>

La Soluci\u00f3n<\/h2><\/div>
<\/div>

Un profundo an\u00e1lisis del viaje del consumidor indicaba que los usuarios consum\u00edan m\u00e1s y m\u00e1s en sus disp\u00f3sitvos m\u00f3viles. Por lo tanto, las p\u00e1ginas de aterrizaje fueron redise\u00f1adas para que fueran responsive.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

El Resultado<\/h3><\/div>

El nivel de performance de la campa\u00f1a, que se med\u00eda por el n\u00famero de pedidos y por las activaciones de tarjetas SIM, creci\u00f3 gracias a la optimizaci\u00f3n en un 37%. Este incremento se produjo gracias a tr\u00e1fico m\u00f3vil<\/h4><\/div><\/div><\/div><\/div><\/div>
\u00bfPedir? \u00a1Cont\u00e1ctenos!<\/span><\/a><\/div><\/div><\/div>
\u00bfPedir? \u00a1Cont\u00e1ctenos!<\/span><\/a><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>\n
<\/div><\/div>

Algunos de nuestros clientes<\/span><\/h2>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8677,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[78],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8676","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-referenz"],"yoast_head":"\nGeneraci\u00f3n de Leads - ad pepper media GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generaci\u00f3n de Leads - ad pepper media GmbH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"ad pepper media GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ad.pepper.media\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-15T12:42:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-o2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/\",\"url\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/\",\"name\":\"Generaci\u00f3n de Leads - ad pepper media GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-kunde-o2.jpg\",\"datePublished\":\"2020-05-25T14:45:08+00:00\",\"dateModified\":\"2020-07-15T12:42:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-kunde-o2.jpg\",\"contentUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-kunde-o2.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/es\\\/case-study\\\/o2-generacion-de-leads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/adpepper.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/adpepper.com\\\/case-study\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Generaci\u00f3n de Leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#website\",\"url\":\"https:\\\/\\\/adpepper.com\\\/\",\"name\":\"ad pepper media GmbH\",\"description\":\"Breaking Boundaries - since 1999\",\"publisher\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adpepper.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#organization\",\"name\":\"ad pepper media GmbH\",\"url\":\"https:\\\/\\\/adpepper.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/favicon-144x144-1.png\",\"contentUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/favicon-144x144-1.png\",\"width\":144,\"height\":144,\"caption\":\"ad pepper media GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ad.pepper.media\",\"https:\\\/\\\/www.instagram.com\\\/ad.pepper.media\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adpeppermedia\\\/posts\\\/?feedView=all\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Generaci\u00f3n de Leads - ad pepper media GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/","og_locale":"es_ES","og_type":"article","og_title":"Generaci\u00f3n de Leads - ad pepper media GmbH","og_url":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/","og_site_name":"ad pepper media GmbH","article_publisher":"https:\/\/www.facebook.com\/ad.pepper.media","article_modified_time":"2020-07-15T12:42:04+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-o2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"14 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/","url":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/","name":"Generaci\u00f3n de Leads - ad pepper media GmbH","isPartOf":{"@id":"https:\/\/adpepper.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/#primaryimage"},"image":{"@id":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-o2.jpg","datePublished":"2020-05-25T14:45:08+00:00","dateModified":"2020-07-15T12:42:04+00:00","breadcrumb":{"@id":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/#primaryimage","url":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-o2.jpg","contentUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-o2.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/adpepper.com\/es\/case-study\/o2-generacion-de-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/adpepper.com\/es\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/adpepper.com\/case-study\/"},{"@type":"ListItem","position":3,"name":"Generaci\u00f3n de Leads"}]},{"@type":"WebSite","@id":"https:\/\/adpepper.com\/#website","url":"https:\/\/adpepper.com\/","name":"ad pepper media GmbH","description":"Breaking Boundaries - since 1999","publisher":{"@id":"https:\/\/adpepper.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adpepper.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adpepper.com\/#organization","name":"ad pepper media GmbH","url":"https:\/\/adpepper.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adpepper.com\/#\/schema\/logo\/image\/","url":"https:\/\/adpepper.com\/wp-content\/uploads\/favicon-144x144-1.png","contentUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/favicon-144x144-1.png","width":144,"height":144,"caption":"ad pepper media GmbH"},"image":{"@id":"https:\/\/adpepper.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ad.pepper.media","https:\/\/www.instagram.com\/ad.pepper.media\/","https:\/\/www.linkedin.com\/company\/adpeppermedia\/posts\/?feedView=all"]}]}},"_links":{"self":[{"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/8676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/comments?post=8676"}],"version-history":[{"count":2,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/8676\/revisions"}],"predecessor-version":[{"id":9374,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/8676\/revisions\/9374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/media\/8677"}],"wp:attachment":[{"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/media?parent=8676"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/portfolio_category?post=8676"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/portfolio_skills?post=8676"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/adpepper.com\/es\/wp-json\/wp\/v2\/portfolio_tags?post=8676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}