Industry specialists join the ad pepper media Group
Nuremberg/Hamburg, 4 August 2014.
Effective immediately, Jens Oberbeck will take over as Managing Director of ad pepper media Deutschland GmbH and assume responsibility for ad pepper media Germany, mediasquares, and Webgains Germany (affiliate marketing). In his role as MD, Jens Oberbeck will drive forward the expansion of the ad pepper media Group’s business in Germany. In his previous roles at InMobi (General Manager DACH) and Vibrant Media (Head of Agency Sales), he was responsible for positioning, performance, and brand sales to direct customers, agencies and app developers as well as publisher acquisition.
Jens Oberbeck is a marketing expert in the areas of branding and performance. In his last role, he was involved in building up the growing mobile advertising market in the DACH region. Jens Oberbeck: “I’m delighted to bring my many years of market experience, particularly in the field of mobile, to ad pepper media GmbH. Here I’ll have the opportunity to impact the development of new products and services and expand the customer base.”
Sascha Weise is taking on the newly created position of Group Head of Product at the globally active online marketing group ad pepper media International N.V. with the companies ad pepper, ad agents, Globase, mediasquares, and Webgains. As Group Head of Product, Sascha Weise is responsible for the further development of all existing products and services as well as the development of new and innovative products and services within the entire Group.
Sascha Weise previously worked in various positions for many years at the performance agency eprofessional, most recently as Director Display & Affiliation. He is a proven expert in performance display, RTB, and adserving technologies. Sascha Weise has a high level of technical expertise and many years of professional experience, and is looking forward to the new challenge: “The ad pepper media Group comprises all of the online marketing disciplines. I see a lot of potential to further expand them and integrate them on a global scale.
Both will report directly to Dr. Ulrike Handel, CEO and Chairperson of ad pepper media International N.V.
For CEO Dr. Ulrike Handel, the two newcomers represent an important step in the process of restructuring the ad pepper media Group into a leading global provider of data-driven performance marketing solutions. “The addition of Sascha Weise and Jens Oberbeck has allowed us to fill two of the key leadership positions in the ad pepper media Group with proven digital experts. I’m confident that our customers, partners, and employees will benefit from the specialist knowledge of these two experts,” says Dr. Ulrike Handel.