{"id":8797,"date":"2018-11-16T21:34:40","date_gmt":"2018-11-16T20:34:40","guid":{"rendered":"https:\/\/adpepper.com\/social-media-marketing-ist-kein-hobby\/"},"modified":"2020-08-10T12:55:35","modified_gmt":"2020-08-10T10:55:35","slug":"social-media-marketing-is-not-a-hobby","status":"publish","type":"post","link":"https:\/\/adpepper.com\/en\/social-media-marketing-is-not-a-hobby\/","title":{"rendered":"Social Media Marketing is not a hobby!"},"content":{"rendered":"

Event: Social Media Marketing Bootcamp, November 10th, 2018
\nLocation: Design Offices Nuremberg<\/h3>\n<\/div>
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\n

\u201eUntil 2021 videos will make up 80% of content on social platforms\u201c<\/em>, predicts Lucas Hoffmann as he starts the six-hour Social Media Bootcamp with this claim. \u201eLucas who?\u201c, you\u2018re probably asking yourself. Lucas Hoffmann is\u00a0a Digital Growth Strategist and entrepreneur, regularly consulting companies on social media and\u00a0inspiring participants with live shows and workshop programs \u2013\u00a0 and so do our pepper marketing ladies Bianca and Alina.<\/p>\n

The Bootcamp is fully booked, all participants are eager to learn from the expert. Lucas starts with the basics of a good performance in social media. This means first and foremost, working out the right social media strategy. The social media expert therefore urges everyone to set long-term goals for a period of six months and underpin these with short-term goals.<\/p>\n<\/div>\n<\/div>

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Tweets, posts, uploads \u2013 how to do it right. <\/strong><\/h3>\n

Closely linked to the strategy is the right choice of platform(s). Instagram, Twitter, Facebook, LinkedIn or something completely different? Many social media managers are faced with this question. Lucas has a very clear opinion: You can serve as many channels as you want, but all with the same intensity, passion and joy! In plain language, this means deleting channels that are only half-heartedly looked after. \u201cYou have a Youtube channel and haven\u2019t uploaded a video for half a year? Delete it,\u201d<\/em> Lucas says resolutely. The expert\u2019s motto is: inspire fans, establish trust, do business. However, the most important phase \u201cestablishing trust\u201d falls by the wayside for many companies and is still so important, because over 50 percent of purchase decisions are influenced by social media.<\/p>\n

If you want to build up a large online community with a high organic reach, you have to offer the follower added value. The best way to do this is to follow the motto \u201cintegration instead of presentation\u201d. This means that you should not only be present photos and texts to the users, but also actively involve them through questions, votes and competitions.<\/p>\n<\/div>

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Measuring success \u2013 drawing consequences. <\/strong><\/h3>\n

Onliners analyse and monitor campaigns as a matter of course in order to achieve the best possible success. But very few do the same for social media.\u00a0Lucas Hoffmann\u2019s advice: Evaluate the posted content of the last seven days on a weekly basis using a traffic light system, for example. What went well, what moderately and what badly? In this way, badly running categories can be completely replaced or reconsidered.
\nFinally, Lucas reveals the recipes for success for the various platforms and presents many helpful \u2013 often free \u2013 tools for managing all accounts in social networks (for example: buffer.com). After a long but efficient day, Lucas finally dismisses his audience with the words:\u00a0\u201cGet to work, because social media is not a hobby!\u201c<\/em><\/p>\n

P.S. For more social media tips please contact us.<\/p>\n<\/div>

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