{"id":18847,"date":"2020-09-29T19:44:44","date_gmt":"2020-09-29T17:44:44","guid":{"rendered":"https:\/\/adpepper.com\/digitallexicon-no-3\/"},"modified":"2023-06-27T11:14:09","modified_gmt":"2023-06-27T09:14:09","slug":"digitallexicon-no-3","status":"publish","type":"post","link":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/","title":{"rendered":"DigitalLexicon No. 3"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The digital transformation is rushing through the country like an express train. A rapid change to which the entire republic seems to be adapting. This challenge puts digital marketing and business goals in a new light. OUR claim is to find efficient solutions for you. Our 1\u00d71 of digital terminology helps with all the technical terms.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none round\"><img decoding=\"async\" width=\"1920\" height=\"1080\" title=\"adpepper-blog-lexikon-conversion-rate\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg\" alt class=\"img-responsive wp-image-14026\" srcset=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate-200x113.jpg 200w, https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate-400x225.jpg 400w, https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate-600x338.jpg 600w, https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate-800x450.jpg 800w, https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate-1200x675.jpg 1200w, https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1920px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.17;\"><p>Today in the Digital Lexicon No.3: The Conversion Rate<br \/>\n(conversion rate)<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>A trainer is walking through a crowded gym promoting her abs\/legs class, which is scheduled to start in a few minutes. But of the 150 people present, none wants to join in. So the trainer&#8217;s conversion rate can still be expanded.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><p>In the digital world, it&#8217;s not so much the fitness instructors, it&#8217;s ads and colorful pictures that are supposed to create some motivation. Conversion rate (CR) can be translated as conversation rate or perhaps more clearly as conversion rate. What is meant by this is the ratio of people you could motivate to do something to those you could not. What might you want to motivate them to do? This is not an exhaustive list, but the following list should give a few examples:<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:-11px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#c3c3c3;border-top-width:1px;\"><\/div><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default fusion-checklist-divider type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Internet users who are shown an advertisement <span style=\"color: #993300;\">=&gt; Internet users who then also click on this advertisement<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Visitors of own website <span style=\"color: #993300;\">=&gt; Visitors who enter their e-mail address in the newsletter system<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Online store visitors who view goods online <span style=\"color: #993300;\">=&gt; Online store visitors who complete a purchase<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\"><p>The CR describes very impressively how well the own advertisements \/ newsletter systems \/ online stores work. If the CR is too low, there are many ways to improve it. However, there is no one-size-fits-all recipe for success. However, we can certainly give a few helpful tips:<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:25;line-height:1.2;\">Improve CR of an advertisement<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Conversion rate also includes a good click through rate. If no one clicks on your ad, this can have many reasons. Fortunately, the most common errors are also the easiest to fix. There is little space for the text of an advertisement, so every word has to fit. In addition to an apt description, it is also imperative to have something that attracts attention: &#8220;Only for a short time&#8221; would be a rather hackneyed example, but may still work well for certain products or target groups. At the end, it is advisable to include a so-called call-to-action &#8211; a request for action such as &#8220;Secure offer now&#8221;. The image of the ad should also catch the eye, of course.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:25;line-height:1.2;\">Improve CR of website visitors<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Now you have directed potential customers to your site via expensive advertising, but no one gives your contact details, for example for the newsletter or the whitepaper? Question No. 1: Have you addressed the right target group? If people feel misled by the ad or the content of the page does not meet their expectations, there is obviously no interest in signing up for more information. The costs for the advertising click have been burned unused. It is therefore very important when configuring the ad to be precise in both the description and the target audience segmentation and not to be too general.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:25;line-height:1.2;\">Improve CR of the online store<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Especially when running a store, it is immensely important to keep the sales process as short and simple as possible. Here it is worth taking a look at already successful online companies. For example, &#8220;one-click&#8221; purchasing is enjoying great success. But even if several steps are required for online purchase, no more data than necessary should be requested. Because every unnecessary query is another hurdle in the buying process &#8211; that could lead to bounces (abandoned purchases). Regular monitoring of which pages are losing customers is therefore indispensable.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-8\"><p>Of course, it also helps to have a professional look at your own online store, website or advertisements. The ad pepper team is ready to help and advise you and can certainly improve your conversion rate. Because we have many more hot tips for you: Try it out &#8211; we look forward to your call!<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p><strong>You can also find out more about this in our glossary:<\/strong><br \/>\n<a href=\"https:\/\/adpepper.com\/ueber-ad-pepper-media\/glossar\/\">https:\/\/adpepper.com\/ueber-ad-pepper-media\/glossar\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[107],"tags":[],"class_list":["post-18847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DigitalLexicon No. 3 - ad pepper media GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DigitalLexicon No. 3 - ad pepper media GmbH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/\" \/>\n<meta property=\"og:site_name\" content=\"ad pepper media GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ad.pepper.media\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T17:44:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T09:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"silvija.mirosavljevic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"silvija.mirosavljevic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/\"},\"author\":{\"name\":\"silvija.mirosavljevic\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#\\\/schema\\\/person\\\/ea4ca03d54a8340e943df1b861c05941\"},\"headline\":\"DigitalLexicon No. 3\",\"datePublished\":\"2020-09-29T17:44:44+00:00\",\"dateModified\":\"2023-06-27T09:14:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/\"},\"wordCount\":2295,\"publisher\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-blog-lexikon-conversion-rate.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/\",\"url\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/\",\"name\":\"DigitalLexicon No. 3 - ad pepper media GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-blog-lexikon-conversion-rate.jpg\",\"datePublished\":\"2020-09-29T17:44:44+00:00\",\"dateModified\":\"2023-06-27T09:14:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-blog-lexikon-conversion-rate.jpg\",\"contentUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/adpepper-blog-lexikon-conversion-rate.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/en\\\/digitallexicon-no-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/adpepper.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DigitalLexicon No. 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#website\",\"url\":\"https:\\\/\\\/adpepper.com\\\/\",\"name\":\"ad pepper media GmbH\",\"description\":\"Breaking Boundaries - since 1999\",\"publisher\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adpepper.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#organization\",\"name\":\"ad pepper media GmbH\",\"url\":\"https:\\\/\\\/adpepper.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/favicon-144x144-1.png\",\"contentUrl\":\"https:\\\/\\\/adpepper.com\\\/wp-content\\\/uploads\\\/favicon-144x144-1.png\",\"width\":144,\"height\":144,\"caption\":\"ad pepper media GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/adpepper.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ad.pepper.media\",\"https:\\\/\\\/www.instagram.com\\\/ad.pepper.media\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adpeppermedia\\\/posts\\\/?feedView=all\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/#\\\/schema\\\/person\\\/ea4ca03d54a8340e943df1b861c05941\",\"name\":\"silvija.mirosavljevic\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DigitalLexicon No. 3 - ad pepper media GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/","og_locale":"en_US","og_type":"article","og_title":"DigitalLexicon No. 3 - ad pepper media GmbH","og_url":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/","og_site_name":"ad pepper media GmbH","article_publisher":"https:\/\/www.facebook.com\/ad.pepper.media","article_published_time":"2020-09-29T17:44:44+00:00","article_modified_time":"2023-06-27T09:14:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg","type":"image\/jpeg"}],"author":"silvija.mirosavljevic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"silvija.mirosavljevic","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#article","isPartOf":{"@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/"},"author":{"name":"silvija.mirosavljevic","@id":"https:\/\/adpepper.com\/#\/schema\/person\/ea4ca03d54a8340e943df1b861c05941"},"headline":"DigitalLexicon No. 3","datePublished":"2020-09-29T17:44:44+00:00","dateModified":"2023-06-27T09:14:09+00:00","mainEntityOfPage":{"@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/"},"wordCount":2295,"publisher":{"@id":"https:\/\/adpepper.com\/#organization"},"image":{"@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#primaryimage"},"thumbnailUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/","url":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/","name":"DigitalLexicon No. 3 - ad pepper media GmbH","isPartOf":{"@id":"https:\/\/adpepper.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#primaryimage"},"image":{"@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#primaryimage"},"thumbnailUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg","datePublished":"2020-09-29T17:44:44+00:00","dateModified":"2023-06-27T09:14:09+00:00","breadcrumb":{"@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adpepper.com\/en\/digitallexicon-no-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#primaryimage","url":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg","contentUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-blog-lexikon-conversion-rate.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/adpepper.com\/en\/digitallexicon-no-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/adpepper.com\/en\/"},{"@type":"ListItem","position":2,"name":"DigitalLexicon No. 3"}]},{"@type":"WebSite","@id":"https:\/\/adpepper.com\/#website","url":"https:\/\/adpepper.com\/","name":"ad pepper media GmbH","description":"Breaking Boundaries - since 1999","publisher":{"@id":"https:\/\/adpepper.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adpepper.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adpepper.com\/#organization","name":"ad pepper media GmbH","url":"https:\/\/adpepper.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adpepper.com\/#\/schema\/logo\/image\/","url":"https:\/\/adpepper.com\/wp-content\/uploads\/favicon-144x144-1.png","contentUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/favicon-144x144-1.png","width":144,"height":144,"caption":"ad pepper media GmbH"},"image":{"@id":"https:\/\/adpepper.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ad.pepper.media","https:\/\/www.instagram.com\/ad.pepper.media\/","https:\/\/www.linkedin.com\/company\/adpeppermedia\/posts\/?feedView=all"]},{"@type":"Person","@id":"https:\/\/adpepper.com\/#\/schema\/person\/ea4ca03d54a8340e943df1b861c05941","name":"silvija.mirosavljevic"}]}},"_links":{"self":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/posts\/18847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/comments?post=18847"}],"version-history":[{"count":2,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/posts\/18847\/revisions"}],"predecessor-version":[{"id":18849,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/posts\/18847\/revisions\/18849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/media\/14026"}],"wp:attachment":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/media?parent=18847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/categories?post=18847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/tags?post=18847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}