{"id":14216,"date":"2021-04-21T14:00:46","date_gmt":"2021-04-21T12:00:46","guid":{"rendered":"https:\/\/adpepper.com\/?p=14216"},"modified":"2021-04-21T12:02:02","modified_gmt":"2021-04-21T10:02:02","slug":"tourismusmarketing-niedersachsen","status":"publish","type":"post","link":"https:\/\/adpepper.com\/en\/tourismusmarketing-niedersachsen\/","title":{"rendered":"TourismusMarketing Niedersachsen"},"content":{"rendered":"

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In the 2020 travel year, the travel & tourism industry in particular faced significant challenges in dealing with COVID-19 adversity. Exit restrictions & travel restrictions during the first lockdown created a wait-and-see attitude. Due to the uncertainties awaiting the second half of the year, a large part of all tourism clients ultimately cut back on advertising spending. However, the attitude of Tourismus Marketing Niedersachsen GmbH (TMN) was different, as it recognized opportunities for promoting the vacation region of Lower Saxony in this difficult situation.<\/p>\n<\/div><\/div><\/div>

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We saw the opportunity to meet the general travel demand on a digital level and thus to lastingly strengthen the level of awareness of the tourism region of Lower Saxony. With ad pepper media’s full-service offering, we found the right methods to expand our newsletter database. Our requirements and goals were thereby implemented and fulfilled to our complete satisfaction.<\/p>\n

Jan-Oliver Senft, Marketing Manager, TourismusMarketing Niedersachsen GmbH<\/p>\n<\/div><\/div><\/span><\/blockquote>

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Newsletter marketing plays an important role in TMN’s individual customer communication. After all, it is – in addition to the company’s own website – the most direct and fastest source of information for interested parties, that want to find out about travel inspirations and activities in Lower Saxony. Thus, in close cooperation with Kontor Digital Media (KDM) and ad pepper media, a joint lead campaign to expand TMN\u2019s newsletter database, was planned and implemented.<\/p>\n<\/div>

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As TMN\u2019s lead agency, we at Kontor Digital Media served as a communications interface and were able to perfectly incorporate our many years of experience with TMN into our collaboration with ad pepper media. From the creative creation to the campaign setup and the validation process, we were convinced of a successful result right from the start.<\/p>\n

Aline Kochl\u00f6ffel, Head of Business Development, Kontor Digital Media<\/p>\n<\/div><\/div><\/span><\/blockquote>

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The aim of the lead campaign was to generate a total of 3,112 double opt-in newsletter registrations. In implementing the campaign, TMN was able to rely on ad pepper media’s full-service program, which included the creation of the advertising material, campaign hosting and a comprehensive validation process for quality assurance. To attract potential customers, ad pepper media used its in-house adCreator advertising software to design and create various banner sets adapted to seasonal vacation themes. At the same time, an informative and visually appealing landing and success page were designed and programmed in close coordination with TMN’s corporate identity.<\/p>\n<\/div><\/div><\/div>

The main objective of the landing page was to convey to the user the “lust for life in Lower Saxony” lived by TMN and thus to arouse interest in Lower Saxony as a travel region by subscribing to the newsletter. Besides that, the user found detailed information to the offered incentive, a travel sweepstakes for a two-night accomodation including breakfast in the Harz region (Bad Harzburg).<\/p>\n

Top priority was always given to the quality of the generated registrations. So that the validation took place beyond the customer defaults.
\nWith success: the opening rate of the welcome newsletter sent out by ad pepper media was above average at over 60%. After successful completion, ad pepper not only gained more than 3,400 valid registrations for the TMN, but was also able to generate added value for future campaigns through regular reports and a survey integrated on the landing page.<\/p>\n<\/div>

Our reference<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[107],"tags":[],"class_list":["post-14216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-en"],"yoast_head":"\nTourismusMarketing Niedersachsen - ad pepper media GmbH<\/title>\n<meta name=\"description\" content=\"Gegens\u00e4tze ziehen sich an! Dass hinter diesem Spruch ein Funken Wahrheit steckt, das zeigt unsere Zusammenarbeit mit dem Traditionsunternehmen EMUGE-FRANKEN. 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