{"id":17773,"date":"2020-05-01T14:26:22","date_gmt":"2020-05-01T12:26:22","guid":{"rendered":"https:\/\/adpepper.com\/services\/glossar\/"},"modified":"2023-07-26T12:50:52","modified_gmt":"2023-07-26T10:50:52","slug":"glossar","status":"publish","type":"page","link":"https:\/\/adpepper.com\/en\/services\/glossar\/","title":{"rendered":"Glossar"},"content":{"rendered":"<p><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-FAQ-1.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-up hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-image:url(&quot;https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-FAQ-1.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:600px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling white\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20%;--awb-padding-bottom:50px;--awb-padding-left:20%;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-background-color:#2e2e2e;--awb-background-image:linear-gradient(180deg, #be281e 0%,#af251c 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column frame-20\" style=\"--awb-padding-top:25px;--awb-padding-right:10%;--awb-padding-bottom:25px;--awb-padding-left:10%;--awb-overflow:hidden;--awb-bg-image:linear-gradient(180deg, #be281e 30%,rgba(190,40,30,0) 50%);--awb-bg-size:cover;--awb-border-radius:15px 15px 15px 15px;--awb-width-large:100%;--awb-margin-top-large:-50px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.29;\">Glossar<\/h1><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: center;\">We have briefly explained and summarized the most important terms that come up again and again in online marketing. Even professionals can still learn something.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling white\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#af251c;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><div class=\"fusion-section-separator section-separator slant fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;--awb-svg-tag-margin-bottom:-3px;--awb-sep-svg-display:block;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-slant-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(255,255,255,1)\"><path d=\"M100 0 L0 100 L101 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling frame-20\" style=\"--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#be281e;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-margin-top:-250px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column frame-20\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-inactive-color:#f9f9fb;--awb-background-color:#ffffff;--awb-border-color:#e2e2e2;--awb-active-border-color:#be281e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c77e38b7d55d07fb9ad\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-c77e38b7d55d07fb9ad\" href=\"#tab-c77e38b7d55d07fb9ad\"><h4 class=\"fusion-tab-heading\">a<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-98d727da45afc0744ae\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-98d727da45afc0744ae\" href=\"#tab-98d727da45afc0744ae\"><h4 class=\"fusion-tab-heading\">b<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7d0c2aa780555814956\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-7d0c2aa780555814956\" href=\"#tab-7d0c2aa780555814956\"><h4 class=\"fusion-tab-heading\">c<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-1c2ff3e1cb3c8c43b1c\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-1c2ff3e1cb3c8c43b1c\" href=\"#tab-1c2ff3e1cb3c8c43b1c\"><h4 class=\"fusion-tab-heading\">d<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c5c1d40397e026ca5cb\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-c5c1d40397e026ca5cb\" href=\"#tab-c5c1d40397e026ca5cb\"><h4 class=\"fusion-tab-heading\">e<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-37f3ef9ce301cf22ed7\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-37f3ef9ce301cf22ed7\" href=\"#tab-37f3ef9ce301cf22ed7\"><h4 class=\"fusion-tab-heading\">f<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5c9273a5e1479e45eb9\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-5c9273a5e1479e45eb9\" href=\"#tab-5c9273a5e1479e45eb9\"><h4 class=\"fusion-tab-heading\">g<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f43de730bf1b27096aa\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-f43de730bf1b27096aa\" href=\"#tab-f43de730bf1b27096aa\"><h4 class=\"fusion-tab-heading\">h<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-07b6d6159e7f090cdbf\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-07b6d6159e7f090cdbf\" href=\"#tab-07b6d6159e7f090cdbf\"><h4 class=\"fusion-tab-heading\">i<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-eb0243d054d0adfc31e\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-eb0243d054d0adfc31e\" href=\"#tab-eb0243d054d0adfc31e\"><h4 class=\"fusion-tab-heading\">j<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-755eff81d546805dcf4\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-755eff81d546805dcf4\" href=\"#tab-755eff81d546805dcf4\"><h4 class=\"fusion-tab-heading\">k<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ce2d98d2f2d6540761c\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-ce2d98d2f2d6540761c\" href=\"#tab-ce2d98d2f2d6540761c\"><h4 class=\"fusion-tab-heading\">l<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d187c83e687423a3f86\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-d187c83e687423a3f86\" href=\"#tab-d187c83e687423a3f86\"><h4 class=\"fusion-tab-heading\">m<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-9f08eae30d4434f4677\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-9f08eae30d4434f4677\" href=\"#tab-9f08eae30d4434f4677\"><h4 class=\"fusion-tab-heading\">n<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-da9f28ed75745164c80\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-da9f28ed75745164c80\" href=\"#tab-da9f28ed75745164c80\"><h4 class=\"fusion-tab-heading\">o<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5baa658a0846a8f93f2\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-5baa658a0846a8f93f2\" href=\"#tab-5baa658a0846a8f93f2\"><h4 class=\"fusion-tab-heading\">p<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8657676e39e114dc258\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-8657676e39e114dc258\" href=\"#tab-8657676e39e114dc258\"><h4 class=\"fusion-tab-heading\">q<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c8be505350da8131d70\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-c8be505350da8131d70\" href=\"#tab-c8be505350da8131d70\"><h4 class=\"fusion-tab-heading\">r<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-6f5dfcf3518fb6d9ea7\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-6f5dfcf3518fb6d9ea7\" href=\"#tab-6f5dfcf3518fb6d9ea7\"><h4 class=\"fusion-tab-heading\">s<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-15758ddc43a65ec4b42\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-15758ddc43a65ec4b42\" href=\"#tab-15758ddc43a65ec4b42\"><h4 class=\"fusion-tab-heading\">t<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-79943e565ff09ee3159\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-79943e565ff09ee3159\" href=\"#tab-79943e565ff09ee3159\"><h4 class=\"fusion-tab-heading\">u<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8dbfeab195f67339428\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-8dbfeab195f67339428\" href=\"#tab-8dbfeab195f67339428\"><h4 class=\"fusion-tab-heading\">v<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a2f9db5dec0d62e1b2e\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-a2f9db5dec0d62e1b2e\" href=\"#tab-a2f9db5dec0d62e1b2e\"><h4 class=\"fusion-tab-heading\">w<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d1c72bc04be89576a67\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-d1c72bc04be89576a67\" href=\"#tab-d1c72bc04be89576a67\"><h4 class=\"fusion-tab-heading\">x<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-cec3c5ba5cc2ab27b5e\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-cec3c5ba5cc2ab27b5e\" href=\"#tab-cec3c5ba5cc2ab27b5e\"><h4 class=\"fusion-tab-heading\">y<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-3603fd09d6d7e9b6aef\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-3603fd09d6d7e9b6aef\" href=\"#tab-3603fd09d6d7e9b6aef\"><h4 class=\"fusion-tab-heading\">z<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c77e38b7d55d07fb9ad\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-c77e38b7d55d07fb9ad\" href=\"#tab-c77e38b7d55d07fb9ad\"><h4 class=\"fusion-tab-heading\">a<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-c77e38b7d55d07fb9ad\" id=\"tab-c77e38b7d55d07fb9ad\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-1 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18631 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">A\/A &#8211; TEST<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T14:17:54+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18631\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18631\" href=\"#collapse-1-18631\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">A\/A &#8211; TEST<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18631\" aria-labelledby=\"faq_1-18631\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Using two identical versions of a web page or emailing before the actual A\/B or multivariate test. The A\/A test practically serves as a control instance to avoid statistical deviations in advance.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18630 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">A\/B &#8211; TEST (SPLIT-RUN-TEST)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T10:13:47+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18630\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18630\" href=\"#collapse-1-18630\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">A\/B &#8211; TEST (SPLIT-RUN-TEST)<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18630\" aria-labelledby=\"faq_1-18630\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>A\/B testing is a common online marketing testing method that compares 2 different variables of a website, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter<\/a> or <a href=\"https:\/\/adpepper.com\/en\/faq-items\/banner\/\">banner <\/a>. However, the 2 variants may only differ in one point to ensure comparability. This test is mainly used to test the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/usability\/\">usability of<\/a> the product and optimize the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion-rate\/\">conversion rate<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18382 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">ABC Customer Analysis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:35:21+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18382\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18382\" href=\"#collapse-1-18382\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">ABC Customer Analysis<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18382\" aria-labelledby=\"faq_1-18382\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>This is a business analysis method in which customers are divided into categories A (very important), B (important) and C (less important) on the basis of their importance to the company.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18379 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Above the fold<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:34:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18379\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18379\" href=\"#collapse-1-18379\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Above the fold<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18379\" aria-labelledby=\"faq_1-18379\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Is the top area of a website that is visible when the page is opened, without the need for scrolling. It is important that this content is visible, as it is usually the first thing that visitors to a website see.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18629 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">ACCESS-PROVIDER<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T14:18:36+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18629\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18629\" href=\"#collapse-1-18629\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">ACCESS-PROVIDER<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18629\" aria-labelledby=\"faq_1-18629\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Access providers or service providers are so-called access providers who provide access to the Internet with the aid of software.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20169 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Account<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T10:08:13+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20169\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20169\" href=\"#collapse-1-20169\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Account<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20169\" aria-labelledby=\"faq_1-20169\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>This is a user account that is required for restricted systems in order to access all content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18376 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Awareness<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:34:25+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18376\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18376\" href=\"#collapse-1-18376\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Awareness<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18376\" aria-labelledby=\"faq_1-18376\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p>Depicts the growth in the number of people estimated to remember ads during a campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18626 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Click<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:03:17+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18626\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18626\" href=\"#collapse-1-18626\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Click<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18626\" aria-labelledby=\"faq_1-18626\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>Ad Click is the abbreviation for Advertisement-Click. An ad click occurs when a specific advertising medium, such as an <a href=\"https:\/\/adpepper.com\/en\/faq-items\/banner\/\">advertising banner<\/a> or button, is clicked on online and the Internet user is thus taken directly to an advertiser&#8217;s information via a hyperlink. The ad click rate or <a href=\"https:\/\/adpepper.com\/en\/faq-items\/click-through-rate-ctr\/\">click-through rate<\/a> (CTR) indicates the number of Internet users who ultimately clicked on the online advertising medium.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18623 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Impression<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T17:18:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18623\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18623\" href=\"#collapse-1-18623\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Impression<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18623\" aria-labelledby=\"faq_1-18623\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>The insertion of an advertising medium<a href=\"https:\/\/adpepper.com\/en\/faq-items\/banner\/\">(banner<\/a>) is referred to as an ad impression (view) and represents a measurable advertising contact that is logged in the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-server\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad server<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18373 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Network<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:33:51+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18373\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18373\" href=\"#collapse-1-18373\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Network<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18373\" aria-labelledby=\"faq_1-18373\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>The network connects the advertiser with the publisher.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18620 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Server<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T17:10:32+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18620\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18620\" href=\"#collapse-1-18620\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Server<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18620\" aria-labelledby=\"faq_1-18620\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>An ad server is a server through which online advertising media can be delivered and measured using software. This enables advertisers to measure, monitor and evaluate key metrics such as<a href=\"https:\/\/adpepper.com\/en\/faq-items\/click-through-rate-ctr\/\"> click-through rate<\/a> (CTR), <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-impression\/\">ad impressions<\/a>, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-visibility\/\">ad visibility<\/a> and <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-click\/\">ad clicks<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18370 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Tech<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:33:22+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18370\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18370\" href=\"#collapse-1-18370\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Tech<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18370\" aria-labelledby=\"faq_1-18370\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>The term stands for &#8220;Advertising Technology&#8221; and refers to various types of analytics and digital tools used in connection with advertising.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18617 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Ad Visibility<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:58:55+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18617\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18617\" href=\"#collapse-1-18617\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Ad Visibility<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18617\" aria-labelledby=\"faq_1-18617\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Ad visibility is the visibility rate of an ad in relation to the total impressions within a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/display-marketing\/\">display campaign<\/a>. The invisible area is called <em>below the fold<\/em> and the visible area <em>above<\/em> the fold.<\/p>\n<p>Visibility is very important and indicates whether a user had the opportunity to actually see the ad.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18616 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Adaptive web design<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:56:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18616\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18616\" href=\"#collapse-1-18616\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Adaptive web design<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18616\" aria-labelledby=\"faq_1-18616\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Adaptive web design tries to adapt the customized design of a website to different devices via <a href=\"https:\/\/adpepper.com\/en\/faq-items\/breakpoint\/\" target=\"_blank\" rel=\"noopener noreferrer\">breakpoints<\/a>. The different devices can be recognized by the different resolutions, browser agents, etc..<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19912 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Adblocker<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-04T12:47:53+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-19912\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-19912\" href=\"#collapse-1-19912\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Adblocker<\/div><\/a><\/h4><\/div><div id=\"collapse-1-19912\" aria-labelledby=\"faq_1-19912\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p>These are filter programs or add-ons that block advertising on websites.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20384 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Add<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:41:15+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20384\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20384\" href=\"#collapse-1-20384\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Add<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20384\" aria-labelledby=\"faq_1-20384\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p>Adding someone adds a person as a new contact in the social networks. This function can also be used in instant messaging services.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18367 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Advertorial<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:32:33+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18367\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18367\" href=\"#collapse-1-18367\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Advertorial<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18367\" aria-labelledby=\"faq_1-18367\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-15 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>Is a method of advertising in which the customer is addressed in the form of an editorial article in a newspaper.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18615 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Adwords<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T14:21:33+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18615\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18615\" href=\"#collapse-1-18615\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Adwords<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18615\" aria-labelledby=\"faq_1-18615\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>AdWords is a Google advertising program that was introduced in 2000. AdWords supports advertisers in search engine marketing. Google offers on the one hand the possibility to place text ads in the search results to refer to the website. These can be recognized by the &#8220;Display&#8221; label and the yellow background. On the other hand, advertising can also be placed on the Google search results pages.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18614 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Affiliate marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T14:22:03+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18614\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18614\" href=\"#collapse-1-18614\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Affiliate marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18614\" aria-labelledby=\"faq_1-18614\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Affiliate marketing is a sub-discipline of online marketing in which sellers (merchants) and website operators (publishers) work together on a commission basis.<br \/>\nIn doing so, the website operator provides the seller with advertising opportunities on its pages. The website operator receives a commission that depends on various criteria such as advertising period, click, per thousand ad impressions, order received or contact won.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18358 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">AI\/ Artificial Intelligence<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:30:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18358\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18358\" href=\"#collapse-1-18358\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">AI\/ Artificial Intelligence<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18358\" aria-labelledby=\"faq_1-18358\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-16 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><p>Artificial intelligence (AI)&#8221; is a branch of computer science that deals with reproducing aspects of human thought and action with computers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20346 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Alt tag (alternative tag)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:06:27+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20346\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20346\" href=\"#collapse-1-20346\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Alt tag (alternative tag)<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20346\" aria-labelledby=\"faq_1-20346\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-17 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\"><p>The alt tag is used by search engines if images or graphics cannot be displayed. The stored alternative text contains a short description of the image that is not loaded. It belongs to the meta data and is not visible to users.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18352 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Alt text<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:29:29+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18352\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18352\" href=\"#collapse-1-18352\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Alt text<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18352\" aria-labelledby=\"faq_1-18352\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-18 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\"><p>The abbreviation stands for &#8220;alternative text&#8221;. These texts describe images and buttons. They are not visible on the homepage itself. They are located in the HTML codes. Alt texts fall into the category of image SEO and thus belong to OnPage optimization.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18613 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Anchor text (anchor text)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T14:22:40+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18613\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18613\" href=\"#collapse-1-18613\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Anchor text (anchor text)<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18613\" aria-labelledby=\"faq_1-18613\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Anchor text, which translates as anchor text, link text, or reference text, refers to the clickable text of a hyperlink on an Internet page. By clicking on the anchor text of the hyperlink, you will be redirected to the target page.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18364 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">API\/Application Programming Interface<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:32:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18364\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18364\" href=\"#collapse-1-18364\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">API\/Application Programming Interface<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18364\" aria-labelledby=\"faq_1-18364\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-19 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\"><p>This term refers to an interface between two programs, between a program and the operating system, or an interface between two operating systems. The task of the interface is to establish a communication of two program systems on source code level or to simplify it.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20115 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Archiving<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T13:41:10+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20115\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20115\" href=\"#collapse-1-20115\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Archiving<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20115\" aria-labelledby=\"faq_1-20115\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-20 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><p>Means setting up an archive for a company&#8217;s social media posts, messages and related metadata.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18361 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">ASO (App Store Optimization)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:31:34+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18361\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18361\" href=\"#collapse-1-18361\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">ASO (App Store Optimization)<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18361\" aria-labelledby=\"faq_1-18361\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-21 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\"><p>ASO optimizes app marketing and ensures that the app or widget is as well known as possible among users, thus increasing the number of downloads and generating revenue.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18612 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Atlas<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:52:00+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18612\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18612\" href=\"#collapse-1-18612\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Atlas<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18612\" aria-labelledby=\"faq_1-18612\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\"><p>Atlas is an <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-server\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad server<\/a> from Facebook and currently acts as a tracking tool. Tracking is not based on <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\">cookies<\/a>, but on the Facebook ID. This makes it possible to track the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a> across all devices.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18355 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Attribution<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:30:16+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18355\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18355\" href=\"#collapse-1-18355\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Attribution<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18355\" aria-labelledby=\"faq_1-18355\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-23 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\"><p>When actions and behaviors are attributed to certain causes, this is called &#8220;attribution&#8221; in psychology. Applied to marketing, the term means identifying touchpoints on a specific customer that the customer was exposed to before making a purchase.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18609 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Attribution Models<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-20T10:11:54+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-18609\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-18609\" href=\"#collapse-1-18609\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Attribution Models<\/div><\/a><\/h4><\/div><div id=\"collapse-1-18609\" aria-labelledby=\"faq_1-18609\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Attribution models are about the evaluation of advertising contacts depending on the temporal sequence. A distinction must be made between the following attribution models:<\/p>\n<p>[\/fusion_text]<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td align=\"left\"><strong>Last Click\/View Attribution<\/strong><\/td>\n<td align=\"left\">Only the <em>last<\/em> contact before the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion <\/a>is evaluated<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>First Click\/View Attribution<\/strong><\/td>\n<td align=\"left\">Only the <em>triggering<\/em> (first) contact is evaluated<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Bathtubs Attribution<\/strong><\/td>\n<td align=\"left\">The <em>triggering<\/em> and last contact is evaluated<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Ascending or descending attribution<\/strong><\/td>\n<td align=\"left\">The <em>closer<\/em> the contact <em>to<\/em> <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a>, the higher the rating<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Linear attribution<\/strong><\/td>\n<td align=\"left\"> <em> All<\/em> contacts have the same value<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-25\"><\/div><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20215 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Augmented Reality (AR)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T12:31:16+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20215\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20215\" href=\"#collapse-1-20215\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Augmented Reality (AR)<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20215\" aria-labelledby=\"faq_1-20215\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-24 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\"><p>AR uses computer-generated effects to augment reality. Frequent examples of this are face filters in social media apps.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20120 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Avatar<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T13:59:11+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20120\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20120\" href=\"#collapse-1-20120\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Avatar<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20120\" aria-labelledby=\"faq_1-20120\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-25 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27\"><p>An avatar is a visual representation of the user in a digital context. These are usually computer-generated images such as Bitmojis. On social media, this also refers to the profile picture that the user uses on the platform.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20390 a-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Awareness<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:47:12+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-20390\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-20390\" href=\"#collapse-1-20390\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Awareness<\/div><\/a><\/h4><\/div><div id=\"collapse-1-20390\" aria-labelledby=\"faq_1-20390\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-26 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\"><p>In the context of social media engagement, awareness refers to the awareness of a brand, company or product among potential customers on the Internet. Increasing awareness is often an intermediate goal in order to ultimately achieve an actual increase in sales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-98d727da45afc0744ae\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-98d727da45afc0744ae\" href=\"#tab-98d727da45afc0744ae\"><h4 class=\"fusion-tab-heading\">b<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-98d727da45afc0744ae\" id=\"tab-9b219e630df11dda18f\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-2 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-2 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-2 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-2 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-2 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-2 .panel-title a:not(:hover){}.fusion-accordian  #accordian-2 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-2 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-2 .panel-title a:hover,.fusion-accordian #accordian-2 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-2 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-2 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-2 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-2 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-2\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18349 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">B2B marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:28:42+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18349\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18349\" href=\"#collapse-2-18349\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">B2B marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18349\" aria-labelledby=\"faq_2-18349\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-27 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-29\"><p>Means &#8220;business-to-business marketing.&#8221; These are marketing activities aimed at business customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18343 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">B2C marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:27:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18343\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18343\" href=\"#collapse-2-18343\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">B2C marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18343\" aria-labelledby=\"faq_2-18343\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-28 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30\"><p>The relationships in business transactions between entrepreneurs and individual consumers in the field of marketing are represented by &#8220;business-to-consumer marketing&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18470 b-en \"><span class=\"entry-title rich-snippet-hidden\">Back-End<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:06:19+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18470\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18470\" href=\"#collapse-2-18470\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Back-End<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18470\" aria-labelledby=\"faq_2-18470\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The back-end serves, for example, as the administration area of web pages. Menus, templates and navigation structures can be defined, modified and managed here. The back-end is visible only to the responsible persons\/administrators and not to the website visitors themselves.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18690 b-en \"><span class=\"entry-title rich-snippet-hidden\">Backlink<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:44:55+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18690\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18690\" href=\"#collapse-2-18690\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Backlink<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18690\" aria-labelledby=\"faq_2-18690\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-31\"><p>Backlinks refer to links\/hyperlinks from another site to your own <a href=\"https:\/\/adpepper.com\/en\/faq-items\/domain\/\" target=\"_blank\" rel=\"noopener noreferrer\">domain<\/a> and are an important part of <a href=\"https:\/\/adpepper.com\/en\/faq-items\/off-page-optimierung\/\" target=\"_blank\" rel=\"noopener noreferrer\">off-page search engine optimization<\/a>. On the one hand, backlinks serve as an important source of traffic and on the other hand as an important ranking criterion for search engines. Ideally, backlinks should grow organically or be built through collaborations with other websites. Purchased links, on the other hand, are not recommended and are usually penalized by search engines like Google.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18672 b-en \"><span class=\"entry-title rich-snippet-hidden\">Banner<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:09:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18672\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18672\" href=\"#collapse-2-18672\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Banner<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18672\" aria-labelledby=\"faq_2-18672\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32\"><p>Banner also called online banner, advertising banner or internet banner is the advertising space on an online advertising medium. A distinction can be made between static, animated and interactive banners.<\/p>\n<p><a href=\"https:\/\/adpepper.com\/en\/faq-items\/html5-banner\/\">HTML5 banners<\/a> have now completely overtaken the Flash ads that dominated for years and are the latest standard in the animated\/interactive ad banner space. Among the best known advertising banners are the so-called <a href=\"https:\/\/adpepper.com\/en\/faq-items\/iab-standards\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB standard formats of<\/a> the Universal Ad Package (UAP) and consist of:<\/p>\n<p>Medium Rectangle: 300\u00d7250, Wide Skyscraper: 160\u00d7600 and Leaderboard\/Superbanner: 728\u00d790<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18469 b-en \"><span class=\"entry-title rich-snippet-hidden\">Behavioral Targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:03:38+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18469\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18469\" href=\"#collapse-2-18469\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Behavioral Targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18469\" aria-labelledby=\"faq_2-18469\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-33\"><p>Behavioral targeting refers to the targeted playout of advertising, which is made possible by analyzing the surfing behavior of an online user. Through the use of <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\">cookies<\/a>, different user interests can be categorized and analyzed.<\/p>\n<p>If, for example, a user is interested in a vacation in Austria and surfs to family sites at a later time, this results in a user profile and the chance of generating interest in an offer with targeted advertising on the topic of &#8220;family vacations in Austria&#8221; is relatively high.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18340 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Benchmark<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:26:05+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18340\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18340\" href=\"#collapse-2-18340\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Benchmark<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18340\" aria-labelledby=\"faq_2-18340\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-32 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\"><p>This refers to the yardstick that makes it possible to compare a specific, expected result against a predefined value. Especially in search engine optimization benchmarks play a role.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18337 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Bid management<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:23:48+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18337\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18337\" href=\"#collapse-2-18337\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Bid management<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18337\" aria-labelledby=\"faq_2-18337\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-33 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-35\"><p>Bid management tools are used to automatically optimize Google Ads campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18334 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Big Data<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:23:12+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18334\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18334\" href=\"#collapse-2-18334\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Big Data<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18334\" aria-labelledby=\"faq_2-18334\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-34 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36\"><p>Consists of structured and unstructured data that is often difficult to process due to its size and complexity. Data can come from a variety of sources, including social media platforms, smartphones, sensors, IoT devices, and more.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18468 b-en \"><span class=\"entry-title rich-snippet-hidden\">Bing Ads<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:56:08+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18468\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18468\" href=\"#collapse-2-18468\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Bing Ads<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18468\" aria-labelledby=\"faq_2-18468\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-35 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-37\"><p>Bing Ads is an advertising program from Microsoft and is the counterpart to Google <a href=\"https:\/\/adpepper.com\/en\/faq-items\/adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords<\/a>. This is a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/pay-per-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pay Per Click (PPC)<\/a> advertising system that is used in both the Bing and Yahoo! search engines.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19976 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Bitly<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T14:43:05+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19976\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19976\" href=\"#collapse-2-19976\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Bitly<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19976\" aria-labelledby=\"faq_2-19976\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-36 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38\"><p>Bitly links are shortened URLs that lead to self-selected websites.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19952 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Black Hat SEO<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T14:07:24+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19952\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19952\" href=\"#collapse-2-19952\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Black Hat SEO<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19952\" aria-labelledby=\"faq_2-19952\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-37 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-39\"><p>Black hat SEO is an attempt to find loopholes in search engine algorithms in order to rank a website higher in the search results list.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19813 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Blacklist<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T15:58:41+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19813\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19813\" href=\"#collapse-2-19813\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Blacklist<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19813\" aria-labelledby=\"faq_2-19813\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-38 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-40\"><p>A blacklist is used to create a list of websites that the advertiser wants to exclude from advertising playout from the outset.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19961 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Blogroll<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T14:24:04+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19961\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19961\" href=\"#collapse-2-19961\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Blogroll<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19961\" aria-labelledby=\"faq_2-19961\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-39 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-41\"><p>This is a collection of links to other blogs, usually stored in a sidebar.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20398 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Bookmark<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:53:54+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-20398\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20398\" href=\"#collapse-2-20398\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Bookmark<\/div><\/a><\/h4><\/div><div id=\"collapse-2-20398\" aria-labelledby=\"faq_2-20398\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-40 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-42\"><p>Bookmarks are bookmarks on the Internet that help you find websites more quickly. A bookmarking service is a service that enables users to store bookmarks on the Internet and share them with other users.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20372 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Boost<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:30:00+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-20372\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20372\" href=\"#collapse-2-20372\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Boost<\/div><\/a><\/h4><\/div><div id=\"collapse-2-20372\" aria-labelledby=\"faq_2-20372\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-41 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-43\"><p>Boosting a post means that a post is promoted. By paying, you can generate more reach for a post, address a new target group or lead more users to the website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18331 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Bounce rate<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:21:37+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18331\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18331\" href=\"#collapse-2-18331\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Bounce rate<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18331\" aria-labelledby=\"faq_2-18331\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-42 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-44\"><p>In online marketing, the &#8220;bounce rate&#8221; is a key figure that describes how many users click on a search result and then leave the domain without taking any further action.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18325 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Brand Awareness<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:20:03+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18325\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18325\" href=\"#collapse-2-18325\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Brand Awareness<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18325\" aria-labelledby=\"faq_2-18325\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-43 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-45\"><p>Describes the extent to which users remember or recognize a brand and shortlist it in their purchase intentions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19999 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Brand Bidder Management<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T15:27:06+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19999\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19999\" href=\"#collapse-2-19999\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Brand Bidder Management<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19999\" aria-labelledby=\"faq_2-19999\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-44 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-46\"><p>The term refers to the confrontation with brand bidders in order to claim assigned keywords for one&#8217;s own company. This allows you to protect your own brand. The focus is on increasing traffic and the conversion rate.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18328 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Brand Management<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:20:49+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18328\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18328\" href=\"#collapse-2-18328\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Brand Management<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18328\" aria-labelledby=\"faq_2-18328\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-45 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-47\"><p>Brand management&#8221; describes the strategic organization of a brand and related products in the respective market. This involves the advantageous introduction, positioning and long-term set-up of these.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19804 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Brand Safety<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T15:43:57+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19804\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19804\" href=\"#collapse-2-19804\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Brand Safety<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19804\" aria-labelledby=\"faq_2-19804\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-46 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-48\"><p>The technology used for this ensures that the advertising is not broadcast on websites that could have a negative impact on the brand.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18467 b-en \"><span class=\"entry-title rich-snippet-hidden\">Breakpoint<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:52:37+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18467\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18467\" href=\"#collapse-2-18467\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Breakpoint<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18467\" aria-labelledby=\"faq_2-18467\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-47 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-49\"><p>With a breakpoint (also called &#8220;breaking point&#8221;), exact pixel values are marked to change the layout of a web page in <a href=\"https:\/\/adpepper.com\/en\/faq-items\/responsive-webdesign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Responsive Web Design<\/a>. For example, individual page elements can jump to a different position. This happens especially with different sizes of a browser window.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19905 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Bumper Ads<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-04T12:37:09+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19905\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19905\" href=\"#collapse-2-19905\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Bumper Ads<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19905\" aria-labelledby=\"faq_2-19905\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-48 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-50\"><p>These are 6-second video ads or sponsorship video ads that are played before or after video content on YouTube.<strong>  <\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18322 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Business Intelligence (BI)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:19:34+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-18322\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-18322\" href=\"#collapse-2-18322\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Business Intelligence (BI)<\/div><\/a><\/h4><\/div><div id=\"collapse-2-18322\" aria-labelledby=\"faq_2-18322\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-49 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-51\"><p>The term comes from business informatics and describes a technology-driven process in a company. This includes data analysis, data preparation, data mining and data management.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19858 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Buzz Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T18:02:48+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-19858\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-19858\" href=\"#collapse-2-19858\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Buzz Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-2-19858\" aria-labelledby=\"faq_2-19858\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-50 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-52\"><p>This is a form of marketing based on recommendations from consumers in the online sector.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20403 b-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Buzzword<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:59:31+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_2-20403\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-2\" data-target=\"#collapse-2-20403\" href=\"#collapse-2-20403\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Buzzword<\/div><\/a><\/h4><\/div><div id=\"collapse-2-20403\" aria-labelledby=\"faq_2-20403\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-51 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-53\"><p>Buzzwords are keywords used on the Internet that appear exceptionally frequently in Internet communication over a certain period of time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7d0c2aa780555814956\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-7d0c2aa780555814956\" href=\"#tab-7d0c2aa780555814956\"><h4 class=\"fusion-tab-heading\">c<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-7d0c2aa780555814956\" id=\"tab-73151ee8d44fe6fccd1\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-3 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-3 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-3 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-3 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-3 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-3 .panel-title a:not(:hover){}.fusion-accordian  #accordian-3 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-3 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-3 .panel-title a:hover,.fusion-accordian #accordian-3 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-3 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-3 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-3 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-3 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-3\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18461 c-en \"><span class=\"entry-title rich-snippet-hidden\">Call-to-action (CTA)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:19:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18461\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18461\" href=\"#collapse-3-18461\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Call-to-action (CTA)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18461\" aria-labelledby=\"faq_3-18461\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Calls to action are referred to as &#8220;call-to-actions.&#8221; In online marketing, it is often used in the form of a button or link where Internet users can be actively prompted to take an action.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19845 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Canva<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T17:11:22+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-19845\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-19845\" href=\"#collapse-3-19845\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Canva<\/div><\/a><\/h4><\/div><div id=\"collapse-3-19845\" aria-labelledby=\"faq_3-19845\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-52 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-54\"><p>is a graphic design platform for the creation of visual content. The software works according to the drag-and-drop principle and contains templates that can be used by users.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19899 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Carousel Ad<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-04T12:33:13+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-19899\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-19899\" href=\"#collapse-3-19899\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Carousel Ad<\/div><\/a><\/h4><\/div><div id=\"collapse-3-19899\" aria-labelledby=\"faq_3-19899\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-53 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-55\"><p>Carousel ads contain a maximum of ten different images.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20410 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Cascading Style Sheets (CSS)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T11:05:45+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-20410\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20410\" href=\"#collapse-3-20410\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cascading Style Sheets (CSS)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-20410\" aria-labelledby=\"faq_3-20410\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-54 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-56\"><p>CSS is a computer language that defines how content or areas on a website should be displayed. It&#8217;s all about fonts, colors and shapes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18460 c-en \"><span class=\"entry-title rich-snippet-hidden\">Click-through rate (CTR)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:50:10+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18460\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18460\" href=\"#collapse-3-18460\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Click-through rate (CTR)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18460\" aria-labelledby=\"faq_3-18460\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-55 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-57\"><p>The click-through rate indicates the ratio between the number of clicks on an ad and the number of ad<a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-impression\/\" target=\"_blank\" rel=\"noopener noreferrer\">impressions<\/a> as a percentage.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20125 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Clickbait<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T14:05:26+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-20125\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20125\" href=\"#collapse-3-20125\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Clickbait<\/div><\/a><\/h4><\/div><div id=\"collapse-3-20125\" aria-labelledby=\"faq_3-20125\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-56 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-58\"><p>Clickbait&#8221; is web content with a misleading headline designed to entice the reader to click on the whole story. In most cases, however, his expectations with regard to content are disappointed.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19853 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Cloud computing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T17:42:53+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-19853\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-19853\" href=\"#collapse-3-19853\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cloud computing<\/div><\/a><\/h4><\/div><div id=\"collapse-3-19853\" aria-labelledby=\"faq_3-19853\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-57 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-60 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-59\"><p>In cloud computing, information technology functions are made accessible to a network with the help of the internet. Jointly rented servers form a cloud in which the data is managed. At the same time, access to outsourced data volumes, software or technology is made possible.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20258 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Comment<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:13:16+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-20258\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20258\" href=\"#collapse-3-20258\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Comment<\/div><\/a><\/h4><\/div><div id=\"collapse-3-20258\" aria-labelledby=\"faq_3-20258\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-58 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-60\"><p>A comment is a form of engagement where a user reacts to a social media post.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20175 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Community<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T11:34:01+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-20175\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20175\" href=\"#collapse-3-20175\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Community<\/div><\/a><\/h4><\/div><div id=\"collapse-3-20175\" aria-labelledby=\"faq_3-20175\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-59 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-62 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-61\"><p>The term describes a group of people who follow and\/or regularly interact with a channel\/page.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20180 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Community management<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T11:47:24+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-20180\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20180\" href=\"#collapse-3-20180\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Community management<\/div><\/a><\/h4><\/div><div id=\"collapse-3-20180\" aria-labelledby=\"faq_3-20180\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-60 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-63 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-62\"><p>This refers to the interaction with the community, e.g. by replying to comments.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20327 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Connection<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T16:56:53+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-20327\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-20327\" href=\"#collapse-3-20327\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Connection<\/div><\/a><\/h4><\/div><div id=\"collapse-3-20327\" aria-labelledby=\"faq_3-20327\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-61 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-64 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-63\"><p>A connection is someone you are connected to on social media. LinkedIn uses the term &#8220;connection&#8221; specifically for professional social media relationships. The counterpart to this on Facebook are the &#8220;friends&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18454 c-en \"><span class=\"entry-title rich-snippet-hidden\">Content<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:14:13+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18454\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18454\" href=\"#collapse-3-18454\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Content<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18454\" aria-labelledby=\"faq_3-18454\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The content of a web page, such as an image, text or movie, is called content.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18319 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Content Integration<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:18:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18319\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18319\" href=\"#collapse-3-18319\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Content Integration<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18319\" aria-labelledby=\"faq_3-18319\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-62 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-65 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-64\"><p>In this integration of multimedia content, a company is provided with advertising space on Internet pages that are involved in the editorial content of the site. Content integration is one of the forms of advertising with great potential and is therefore often operated as part of an SEO measure.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18457 c-en \"><span class=\"entry-title rich-snippet-hidden\">Content Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:16:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18457\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18457\" href=\"#collapse-3-18457\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Content Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18457\" aria-labelledby=\"faq_3-18457\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Content marketing is a form of inbound marketing. The goal is to attract the potential target audience and draw their attention to your brand by creating valuable content such as whitepapers or explainer videos. Content marketing is not perceived as advertising and helps to increase awareness and enhance the image.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18462 c-en \"><span class=\"entry-title rich-snippet-hidden\">Contextual Targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:20:34+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18462\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18462\" href=\"#collapse-3-18462\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Contextual Targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18462\" aria-labelledby=\"faq_3-18462\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Contextual targeting is a method in which online advertising is placed depending on predefined keywords. The selection of suitable keywords is preferably based on relevant terms that are related to the advertised product or brand. Using various technologies, it is possible to check whether the defined keywords appear on the website and would serve the advertisement.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18459 c-en \"><span class=\"entry-title rich-snippet-hidden\">Conversion<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:18:38+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18459\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18459\" href=\"#collapse-3-18459\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Conversion<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18459\" aria-labelledby=\"faq_3-18459\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-63 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-66 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-65\"><p>A conversion is classically the conversion of an advertising contact into a predefined action. Conversions can include:<\/p>\n<ul>\n<li>a purchase in an online store<\/li>\n<li>the download of a whitepaper<\/li>\n<li>the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter subscription<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18316 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Conversion Optimization (CRO)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:17:51+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18316\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18316\" href=\"#collapse-3-18316\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Conversion Optimization (CRO)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18316\" aria-labelledby=\"faq_3-18316\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-64 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-67 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-66\"><p>This aims to increase the number of conversions and thus also maximize the conversion rate.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18458 c-en \"><span class=\"entry-title rich-snippet-hidden\">Conversion rate<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:17:27+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18458\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18458\" href=\"#collapse-3-18458\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Conversion rate<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18458\" aria-labelledby=\"faq_3-18458\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The metric of conversion is the conversion rate. Conversion rate refers to the percentage of people who have taken a specific action on a website.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>If 100 visitors to the online store result in an order, then the conversion rate is 1%.<\/p>\n<p><strong>Formula:<\/strong><\/p>\n<p>Conversion rate in percent = conversions \/ visits * 100<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18313 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Conversion tracking<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:16:49+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18313\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18313\" href=\"#collapse-3-18313\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Conversion tracking<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18313\" aria-labelledby=\"faq_3-18313\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-65 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-68 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-67\"><p>Allows to track and evaluate specific actions performed by users on a website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19799 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Cookieless tracking<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T13:59:02+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-19799\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-19799\" href=\"#collapse-3-19799\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cookieless tracking<\/div><\/a><\/h4><\/div><div id=\"collapse-3-19799\" aria-labelledby=\"faq_3-19799\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-66 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-69 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-68\"><p>This is a tracking method with which the surfing behavior of users on the Internet can be analyzed without the use of cookies. In contrast to classic client-side cookie tracking, data is collected and analyzed via the Internet server. This is also referred to as server-side tracking.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18455 c-en \"><span class=\"entry-title rich-snippet-hidden\">Cookies<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:15:19+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18455\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18455\" href=\"#collapse-3-18455\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cookies<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18455\" aria-labelledby=\"faq_3-18455\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Stored data records of a website that are stored on the computer of an Internet user are called cookies.<br \/>\nWith the help of cookies, it is possible to analyze how long a user has stayed on a website and which pages have been visited. This allows individual advertising offers tailored to the user to be placed on the network.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18754 c-en \"><span class=\"entry-title rich-snippet-hidden\">Cost-per-click (CPC)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-11T11:29:58+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18754\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18754\" href=\"#collapse-3-18754\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cost-per-click (CPC)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18754\" aria-labelledby=\"faq_3-18754\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is a payment model in which a campaign is billed according to the frequency of clicks on an advertising medium.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18566 c-en \"><span class=\"entry-title rich-snippet-hidden\">Cost-per-lead (CPL)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:22:44+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18566\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18566\" href=\"#collapse-3-18566\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cost-per-lead (CPL)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18566\" aria-labelledby=\"faq_3-18566\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-67 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-70 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-69\"><p>This is a payment model in which the advertiser only pays for a data set that is actually generated. Defined <a href=\"https:\/\/adpepper.com\/en\/faq-items\/lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead targets<\/a>can be very different, for example:<\/p>\n<ul>\n<li>the postal data set for sending a catalog<\/li>\n<li>the e-mail address for sending a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter<\/a><\/li>\n<li>the telephone number for call center acquisition<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18307 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Cost-per-mille (CPM)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:15:12+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18307\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18307\" href=\"#collapse-3-18307\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cost-per-mille (CPM)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18307\" aria-labelledby=\"faq_3-18307\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-68 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-71 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-70\"><p>CPM refers to the advertising cost per thousand views.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18565 c-en \"><span class=\"entry-title rich-snippet-hidden\">Cost-per-order (CPO)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-11T11:31:32+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18565\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18565\" href=\"#collapse-3-18565\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cost-per-order (CPO)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18565\" aria-labelledby=\"faq_3-18565\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>In a CPO campaign, the advertiser pays only when a purchase occurs.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18310 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Cost per View (CPV)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:16:15+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18310\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18310\" href=\"#collapse-3-18310\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cost per View (CPV)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18310\" aria-labelledby=\"faq_3-18310\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-69 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-72 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-71\"><p>In this model, the marketer pays for each sighting that takes place. One consideration is a call to the advertising medium from a user on the publisher&#8217;s platform.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18301 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Crawl rate<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T09:13:44+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18301\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18301\" href=\"#collapse-3-18301\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Crawl rate<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18301\" aria-labelledby=\"faq_3-18301\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-70 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-73 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-72\"><p>Is a term from the field of search engine optimization (SEO) and refers to the speed at which search engine crawlers or bots crawl and index a website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18456 c-en \"><span class=\"entry-title rich-snippet-hidden\">Crawler<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:15:58+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18456\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18456\" href=\"#collapse-3-18456\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Crawler<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18456\" aria-labelledby=\"faq_3-18456\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is a software-based search robot that independently searches content on the Internet and collects various data. These can then be indexed, analyzed, prepared and further processed.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19766 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Creator Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-02T16:55:33+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-19766\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-19766\" href=\"#collapse-3-19766\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Creator Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-3-19766\" aria-labelledby=\"faq_3-19766\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-71 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-73\"><p>In this form of marketing, brands partner with content creators to increase awareness and engagement for brands and campaigns. &#8220;Content creator&#8221; is a broad term that describes people who produce content, especially for social media. The term &#8220;creator&#8221; is not congruent with the term &#8220;influencer&#8221;. The latter can also create content, but have a stronger connection to (and influence over) their audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18298 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">CRM (Customer Relationship Management)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:33:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18298\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18298\" href=\"#collapse-3-18298\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">CRM (Customer Relationship Management)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18298\" aria-labelledby=\"faq_3-18298\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-72 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-74\"><p>Refers to a company&#8217;s focus on the needs of its customers. It also includes the related activities of maintaining customer relationships with the aim of customer retention.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18453 c-en \"><span class=\"entry-title rich-snippet-hidden\">Cross-Channel Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:33:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18453\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18453\" href=\"#collapse-3-18453\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cross-Channel Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18453\" aria-labelledby=\"faq_3-18453\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-73 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-76 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-75\"><p>In cross-channel marketing, advertising messages are disseminated through various channels. The primary goal is to get the maximum <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a> and gain synergy effects.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18452 c-en \"><span class=\"entry-title rich-snippet-hidden\">Customer Journey<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:41:58+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18452\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18452\" href=\"#collapse-3-18452\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Customer Journey<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18452\" aria-labelledby=\"faq_3-18452\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-74 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-77 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-76\"><p>The customer journey is the path (the &#8220;journey&#8221;) of a customer up to the target action (e.g. purchase decision, order, inquiry). Until the customer has made the final purchase decision, he comes into contact several times with various <a href=\"https:\/\/adpepper.com\/en\/faq-items\/touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>, such as a brand, a product, ads, online marketing measures, etc.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18295 c-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Customer Lifetime Value (CLV)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:32:26+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_3-18295\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-3\" data-target=\"#collapse-3-18295\" href=\"#collapse-3-18295\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Customer Lifetime Value (CLV)<\/div><\/a><\/h4><\/div><div id=\"collapse-3-18295\" aria-labelledby=\"faq_3-18295\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-75 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-78 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-77\"><p>Refers to the value that individual customers have for companies during the period they are customers. Unlike other models, this value looks into the future and describes the expected revenues.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-1c2ff3e1cb3c8c43b1c\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-1c2ff3e1cb3c8c43b1c\" href=\"#tab-1c2ff3e1cb3c8c43b1c\"><h4 class=\"fusion-tab-heading\">d<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-1c2ff3e1cb3c8c43b1c\" id=\"tab-41ee0dc75463695a0c8\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-4 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-4 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-4 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-4 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-4 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-4 .panel-title a:not(:hover){}.fusion-accordian  #accordian-4 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-4 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-4 .panel-title a:hover,.fusion-accordian #accordian-4 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-4 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-4 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-4 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-4 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-4\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18292 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">D2C (Direct-to-Consumer)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:31:25+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18292\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18292\" href=\"#collapse-4-18292\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">D2C (Direct-to-Consumer)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18292\" aria-labelledby=\"faq_4-18292\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-76 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-79 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-78\"><p>D2C refers to the direct sale of products and services by the manufacturer.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20131 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Dashboard<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T14:35:33+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-20131\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20131\" href=\"#collapse-4-20131\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dashboard<\/div><\/a><\/h4><\/div><div id=\"collapse-4-20131\" aria-labelledby=\"faq_4-20131\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-77 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-80 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-79\"><p>A dashboard makes it possible to manage various social media platforms and applications from a single screen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18277 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Data-Driven Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:28:42+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18277\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18277\" href=\"#collapse-4-18277\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Data-Driven Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18277\" aria-labelledby=\"faq_4-18277\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-78 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-81 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-80\"><p>Refers to an analysis of customer data used to improve sales and increase brand popularity and reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18274 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Data feed<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:28:11+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18274\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18274\" href=\"#collapse-4-18274\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Data feed<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18274\" aria-labelledby=\"faq_4-18274\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-79 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-82 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-81\"><p>Refers to the automated transfer of structured information between a server and a client.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18438 d-en \"><span class=\"entry-title rich-snippet-hidden\">Data Management Platform (DMP)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:45:58+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18438\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18438\" href=\"#collapse-4-18438\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Data Management Platform (DMP)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18438\" aria-labelledby=\"faq_4-18438\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-80 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-83 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-82\"><p>A DMP is a large database in which user data can be collected, evaluated and used to control\/optimize online campaigns. Essentially, cookie IDs are used to define target group segments in the DMP and use them for <a href=\"https:\/\/adpepper.com\/en\/faq-items\/real-time-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">real-time advertising<\/a> (RTA). Measures prepared.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18289 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Data Mining<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:31:00+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18289\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18289\" href=\"#collapse-4-18289\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Data Mining<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18289\" aria-labelledby=\"faq_4-18289\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-81 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-84 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-83\"><p>DM is a method that uses algorithms, AI and statistics to bundle large amounts of data and analyze it in a results-oriented manner.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18286 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Data Processing Agreement (DPA)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:30:24+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18286\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18286\" href=\"#collapse-4-18286\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Data Processing Agreement (DPA)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18286\" aria-labelledby=\"faq_4-18286\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-82 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-85 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-84\"><p>A DPA governs the processor&#8217;s compliance with data protection laws.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18283 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Data warehouse<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:29:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18283\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18283\" href=\"#collapse-4-18283\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Data warehouse<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18283\" aria-labelledby=\"faq_4-18283\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-83 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-86 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-85\"><p>Refers to a central database that stores, manages and retrieves large amounts of information from various sources.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20422 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Deepweb<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T11:14:20+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-20422\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20422\" href=\"#collapse-4-20422\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Deepweb<\/div><\/a><\/h4><\/div><div id=\"collapse-4-20422\" aria-labelledby=\"faq_4-20422\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-84 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-87 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-86\"><p>The deep web is the part of the Internet that cannot be found using traditional search engines. It consists of topic-specific databases, password-protected forums, social networks and websites that are only generated dynamically from databases through queries.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18437 d-en \"><span class=\"entry-title rich-snippet-hidden\">Demand Side Platform (DSP)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T15:48:11+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18437\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18437\" href=\"#collapse-4-18437\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Demand Side Platform (DSP)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18437\" aria-labelledby=\"faq_4-18437\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-85 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-88 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-87\"><p>A demand-side platform supports the automated purchase of online advertising space at predefined prices. In a real-time<a href=\"https:\/\/adpepper.com\/en\/faq-items\/real-time-bidding-rtb\/\" target=\"_blank\" rel=\"noopener noreferrer\">bidding<\/a> process, a DSP makes it possible to access advertising inventory from various sources, such as sell-side platforms and ad networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18271 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Dialogue marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:27:38+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18271\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18271\" href=\"#collapse-4-18271\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dialogue marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18271\" aria-labelledby=\"faq_4-18271\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-86 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-89 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-88\"><p>In contrast to classic marketing, the (potential) customer of the advertiser is addressed directly and personally and a dialog, i.e. a response from the addressed customer, is expected.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18268 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Digital Branding<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:27:05+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18268\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18268\" href=\"#collapse-4-18268\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Digital Branding<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18268\" aria-labelledby=\"faq_4-18268\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-87 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-90 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-89\"><p>Is a process of online marketing that aims to shape brand building and brand maintenance through digital communication, thus building long-term customer relationships.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19892 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Digital Native<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-04T12:23:13+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-19892\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-19892\" href=\"#collapse-4-19892\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Digital Native<\/div><\/a><\/h4><\/div><div id=\"collapse-4-19892\" aria-labelledby=\"faq_4-19892\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-88 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-91 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-90\"><p>The term refers to a person who has mastered the use of digital technologies without having consciously learned them.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18265 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Digital strategy<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:26:16+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18265\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18265\" href=\"#collapse-4-18265\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Digital strategy<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18265\" aria-labelledby=\"faq_4-18265\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-89 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-92 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-91\"><p>Refers to the strategic planning of a company that focuses on the application of digital technologies. It is part of the overall business strategy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18250 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Direct marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:22:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18250\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18250\" href=\"#collapse-4-18250\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Direct marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18250\" aria-labelledby=\"faq_4-18250\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-90 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-93 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-92\"><p>It is a form of marketing through which the company personally addresses a specific group of customers or clients and expects a response.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20192 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Direct message (DM)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T12:06:03+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-20192\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20192\" href=\"#collapse-4-20192\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Direct message (DM)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-20192\" aria-labelledby=\"faq_4-20192\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-91 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-94 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-93\"><p>A direct message is a private message that is sent via a social media platform. Normally, direct messages from non-followers are blocked or forwarded to a secondary inbox.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20427 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Disclaimer<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T11:20:36+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-20427\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20427\" href=\"#collapse-4-20427\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Disclaimer<\/div><\/a><\/h4><\/div><div id=\"collapse-4-20427\" aria-labelledby=\"faq_4-20427\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-92 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-95 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-94\"><p>The disclaimer protects against false criticism as well as pornographic, racist or inhuman content that should not appear on a platform. Facebook allows you to block posts or comments that contain certain terms. A filter for vulgar expressions can also be set.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18686 d-en \"><span class=\"entry-title rich-snippet-hidden\">Display marketing (display advertising)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:07:27+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18686\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18686\" href=\"#collapse-4-18686\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Display marketing (display advertising)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18686\" aria-labelledby=\"faq_4-18686\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-93 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-96 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-95\"><p>Display marketing is a sub-discipline of classic online advertising. The individual advertising insertion of a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banner<\/a> &#8211; also called <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-impression\/\" target=\"_blank\" rel=\"noopener noreferrer\">impression<\/a> &#8211; aims to achieve the greatest possible branding and awareness effects with the respective target group. The most proven form of billing is called <a href=\"https:\/\/adpepper.com\/en\/faq-items\/tausend-kontakt-preis-tkp\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPM<\/a> (cost-per-mille).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18436 d-en \"><span class=\"entry-title rich-snippet-hidden\">Dofollow link<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:11:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18436\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18436\" href=\"#collapse-4-18436\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dofollow link<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18436\" aria-labelledby=\"faq_4-18436\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-94 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-97 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-96\"><p>A link<a href=\"https:\/\/adpepper.com\/en\/faq-items\/backlink\/\" target=\"_blank\" rel=\"noopener noreferrer\">(backlink<\/a>) to another website that has not been marked with a Nofollow attribute is called a Dofollow link.<br \/>\nThis is especially relevant for search engine optimization, in order to increase the position in the ranking in this way.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18435 d-en \"><span class=\"entry-title rich-snippet-hidden\">Domain<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:38:12+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18435\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18435\" href=\"#collapse-4-18435\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Domain<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18435\" aria-labelledby=\"faq_4-18435\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The name of a website is called a domain. A complete domain consists of third-level domain (subdomain), second-level domain and top-level domain (TLD).<\/p>\n<p>www. : Third-level domain (subdomain)<br \/>\nadpepper : Second-level domain<br \/>\n.de : Top-Level-Domain (TLD)<\/p>\n<p>https:\/\/www.adpepper.com : <a href=\"https:\/\/adpepper.com\/faq-items\/uniform-resource-locator-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">URL<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18434 d-en \"><span class=\"entry-title rich-snippet-hidden\">Double Click Bid Manager (DBM)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:21:10+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18434\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18434\" href=\"#collapse-4-18434\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Double Click Bid Manager (DBM)<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18434\" aria-labelledby=\"faq_4-18434\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-95 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-98 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-97\"><p>Double Click Bid Manager is Google&#8217;s <a href=\"https:\/\/adpepper.com\/en\/faq-items\/demand-side-plattform-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">demand-side platform<\/a> that allows advertisers to buy ad inventory in real time. The DBM is not to be confused with Google DoubleClick the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-server\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad server<\/a> of Google.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18433 d-en \"><span class=\"entry-title rich-snippet-hidden\">Double-Opt-In<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:26:26+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18433\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18433\" href=\"#collapse-4-18433\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Double-Opt-In<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18433\" aria-labelledby=\"faq_4-18433\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-96 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-99 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-98\"><p>If a user has entered his e-mail address in a distribution list, this is a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/single-opt-in\/\" target=\"_blank\" rel=\"noopener noreferrer\">single opt-in<\/a> registration. If the user then receives a confirmation e-mail and clicks on the confirmation link contained therein, a full permission to contact in the form of a double opt-in registration is present. This procedure increases the protection against unwanted spam e-mails.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18256 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Double-Opt-Out<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:23:45+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18256\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18256\" href=\"#collapse-4-18256\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Double-Opt-Out<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18256\" aria-labelledby=\"faq_4-18256\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-97 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-100 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-99\"><p>The procedure describes the method to unsubscribe from newsletters or mailing lists. This takes place in two steps and is analogous to the so-called double opt-in.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20359 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Dropbox<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:18:03+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-20359\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-20359\" href=\"#collapse-4-20359\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dropbox<\/div><\/a><\/h4><\/div><div id=\"collapse-4-20359\" aria-labelledby=\"faq_4-20359\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-98 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-101 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-100\"><p>Dropbox is part of the cloud and provides storage space on the network. Files, images and documents can be saved in folders that can be accessed from anywhere.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18608 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Dwell time<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T12:30:57+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-18608\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-18608\" href=\"#collapse-4-18608\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dwell time<\/div><\/a><\/h4><\/div><div id=\"collapse-4-18608\" aria-labelledby=\"faq_4-18608\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-99 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-102 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-101\"><p>The average time a user spends on a website is called the dwell time or &#8220;average time on site.&#8221; It covers the period from calling up to leaving the page. Based on them, assumptions can be made about the users&#8217; interest in the website and its content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19886 d-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Dynamic Search Ads<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-04T12:15:34+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_4-19886\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-4\" data-target=\"#collapse-4-19886\" href=\"#collapse-4-19886\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Dynamic Search Ads<\/div><\/a><\/h4><\/div><div id=\"collapse-4-19886\" aria-labelledby=\"faq_4-19886\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-100 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-103 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-102\"><p>This is a feature in Google Ads that is used to dynamically generate and display search ads based on the content of a website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c5c1d40397e026ca5cb\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-c5c1d40397e026ca5cb\" href=\"#tab-c5c1d40397e026ca5cb\"><h4 class=\"fusion-tab-heading\">e<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-c5c1d40397e026ca5cb\" id=\"tab-0d9b12a4b138deaa0fa\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-5 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-5 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-5 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-5 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-5 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-5 .panel-title a:not(:hover){}.fusion-accordian  #accordian-5 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-5 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-5 .panel-title a:hover,.fusion-accordian #accordian-5 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-5 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-5 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-5 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-5 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-5\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20198 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">E-Book<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T12:17:51+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-20198\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20198\" href=\"#collapse-5-20198\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">E-Book<\/div><\/a><\/h4><\/div><div id=\"collapse-5-20198\" aria-labelledby=\"faq_5-20198\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-101 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-104 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-103\"><p>E-book is short for &#8220;electronic book&#8221;. This is a digital file (such as a PDF or EPUB) that can be read on a computer, mobile device or special e-book reader.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18451 e-en \"><span class=\"entry-title rich-snippet-hidden\">E-commerce<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:09:36+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18451\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18451\" href=\"#collapse-5-18451\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">E-commerce<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18451\" aria-labelledby=\"faq_5-18451\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Electronic commerce describes all trade on the Internet. The best-known form of e-commerce is online shopping, but there is much more to e-commerce than that. Marketing and sales on the Net, various online services, services, management and the handling of business processes are also sub-segments of e-commerce.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20434 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">E-learning<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T11:36:37+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-20434\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20434\" href=\"#collapse-5-20434\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">E-learning<\/div><\/a><\/h4><\/div><div id=\"collapse-5-20434\" aria-labelledby=\"faq_5-20434\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-102 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-105 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-104\"><p>E-learning refers to learning supported by digital media. To this end, communities are usually set up online to provide learning materials.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19868 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Early adopter<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T18:51:01+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-19868\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-19868\" href=\"#collapse-5-19868\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Early adopter<\/div><\/a><\/h4><\/div><div id=\"collapse-5-19868\" aria-labelledby=\"faq_5-19868\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-103 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-106 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-105\"><p>is a person who uses the latest technical innovations earlier than the masses. It acts as a gatekeeper and opinion leader.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18253 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">eCPC<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:23:06+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18253\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18253\" href=\"#collapse-5-18253\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">eCPC<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18253\" aria-labelledby=\"faq_5-18253\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-104 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-107 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-106\"><p>This allows you to show the effective cost of a click. Unlike CPC, eCPC is often used to estimate costs only after the advertising campaign has ended or during the campaign. It is mainly used for ad placements with Google AdWords or large advertising networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18688 e-en \"><span class=\"entry-title rich-snippet-hidden\">eCPM<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:38:02+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18688\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18688\" href=\"#collapse-5-18688\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">eCPM<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18688\" aria-labelledby=\"faq_5-18688\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-105 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-108 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-107\"><p>The effective eCPM or eTKP indicates the effective revenue per 1,000 <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-impression\/\" target=\"_blank\" rel=\"noopener noreferrer\">impressions<\/a>. The special feature of eCPM is that it can be applied even if different billing models (e.g. <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cost-per-lead-cpl\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPL<\/a>, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cost-per-click-cpc\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPC<\/a>, CPM) are used for campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18687 e-en \"><span class=\"entry-title rich-snippet-hidden\">eCPO<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:29:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18687\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18687\" href=\"#collapse-5-18687\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">eCPO<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18687\" aria-labelledby=\"faq_5-18687\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-106 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-109 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-108\"><p>eCPO means effective <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cost-per-order-cpo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Order<\/a>. The eCPO is equally the effective cost of an advertising format, only in this case it is calculated on the basis of responses (e.g. order, completed subscription).<\/p>\n<p>For example, if the cost of a campaign is 2,000\u20ac and 200 <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a> were achieved, the eCPO is calculated as follows:<\/p>\n<p>eCPO= 2000\u20ac \/ 200 Conversions = 10\u20ac<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18450 e-en \"><span class=\"entry-title rich-snippet-hidden\">Email marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:07:30+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18450\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18450\" href=\"#collapse-5-18450\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Email marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18450\" aria-labelledby=\"faq_5-18450\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>With the help of e-mail marketing, customers and prospects can be targeted. It also serves as a valuable tool for attracting new customers and retaining existing ones. The numerous advantages of email marketing, such as low shipping costs, speedy delivery and a wide variety of design options, make this marketing tool an important part of online marketing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18447 e-en \"><span class=\"entry-title rich-snippet-hidden\">Embedded content<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:05:03+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18447\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18447\" href=\"#collapse-5-18447\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Embedded content<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18447\" aria-labelledby=\"faq_5-18447\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Content that is integrated on a website by an external provider, such as YouTube, is called embedded content.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19874 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Emoji marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T19:01:19+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-19874\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-19874\" href=\"#collapse-5-19874\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Emoji marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-5-19874\" aria-labelledby=\"faq_5-19874\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-107 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-110 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-109\"><p>Describes advertising and communication measures in which emoji symbols are used. These are particularly suitable for communicating with younger target groups.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19828 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Emotional targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T16:29:27+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-19828\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-19828\" href=\"#collapse-5-19828\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Emotional targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-5-19828\" aria-labelledby=\"faq_5-19828\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-108 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-111 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-110\"><p>With emotional targeting, the target group is addressed via the recipient&#8217;s feelings. Advertisers use certain triggers to evoke a feeling in the user.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18448 e-en \"><span class=\"entry-title rich-snippet-hidden\">Engagement Rate<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:06:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18448\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18448\" href=\"#collapse-5-18448\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Engagement Rate<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18448\" aria-labelledby=\"faq_5-18448\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Engagement rate is an online marketing metric that is mainly used in social networks. The engagement rate represents how strongly the community interacts with a page&#8217;s content. This is measured in terms of likes, shares and comments. The higher the engagement rate, the more active the community.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20154 e-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Evergreen content<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T15:47:36+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-20154\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-20154\" href=\"#collapse-5-20154\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Evergreen content<\/div><\/a><\/h4><\/div><div id=\"collapse-5-20154\" aria-labelledby=\"faq_5-20154\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-109 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-112 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-111\"><p>Evergreen content refers to long-lasting content that is not only related to a specific event or campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18449 e-en \"><span class=\"entry-title rich-snippet-hidden\">Eye tracking<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:43:31+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_5-18449\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-5\" data-target=\"#collapse-5-18449\" href=\"#collapse-5-18449\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Eye tracking<\/div><\/a><\/h4><\/div><div id=\"collapse-5-18449\" aria-labelledby=\"faq_5-18449\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-110 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-113 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-112\"><p>Eye tracking is mainly used in online marketing to test the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability of<\/a> a website or an online campaign. This uses infrared technology to record a user&#8217;s eye movements in order to optimize certain areas.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-37f3ef9ce301cf22ed7\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-37f3ef9ce301cf22ed7\" href=\"#tab-37f3ef9ce301cf22ed7\"><h4 class=\"fusion-tab-heading\">f<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-37f3ef9ce301cf22ed7\" id=\"tab-4abc90eb1016318e806\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-6 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-6 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-6 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-6 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-6 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-6 .panel-title a:not(:hover){}.fusion-accordian  #accordian-6 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-6 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-6 .panel-title a:hover,.fusion-accordian #accordian-6 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-6 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-6 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-6 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-6 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-6\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18445 f-en \"><span class=\"entry-title rich-snippet-hidden\">F-Commerce<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:57:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18445\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18445\" href=\"#collapse-6-18445\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">F-Commerce<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18445\" aria-labelledby=\"faq_6-18445\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>F-Commerce stands for Facebook Commerce. Commerce (the buying or selling of products) on Facebook is referred to as f-commerce. The &#8220;Facebook Marketplace&#8221; sales platform recently introduced in Germany, on which any user can post and sell products, will presumably lead to further significant growth in F-Commerce over the next few years.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18446 f-en \"><span class=\"entry-title rich-snippet-hidden\">Favicon<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:58:18+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18446\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18446\" href=\"#collapse-6-18446\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Favicon<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18446\" aria-labelledby=\"faq_6-18446\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A favicon is a 16\u00d716 or 32\u00d732 pixel graphic that is displayed in the address bar, browser tab, and favorites to recognize a page.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20033 f-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Feed<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T16:15:47+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-20033\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20033\" href=\"#collapse-6-20033\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Feed<\/div><\/a><\/h4><\/div><div id=\"collapse-6-20033\" aria-labelledby=\"faq_6-20033\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-111 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-114 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-113\"><p>The term &#8220;feed&#8221; refers to the content that you see first when you open social media. It usually displays the content of the users you follow &#8211; but also ads and suggestions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20038 f-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Filter<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T16:15:21+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-20038\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20038\" href=\"#collapse-6-20038\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Filter<\/div><\/a><\/h4><\/div><div id=\"collapse-6-20038\" aria-labelledby=\"faq_6-20038\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-112 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-115 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-114\"><p>Filters are photographic effects that can improve or at least change images in social media.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18443 f-en \"><span class=\"entry-title rich-snippet-hidden\">Findability<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:56:48+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18443\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18443\" href=\"#collapse-6-18443\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Findability<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18443\" aria-labelledby=\"faq_6-18443\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The findability of a website on the web is referred to as findability. With the help of SEO and SEA, this can be additionally optimized so that the website appears as high as possible in the search engine results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19782 f-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">First party cookies<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T13:21:05+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-19782\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-19782\" href=\"#collapse-6-19782\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">First party cookies<\/div><\/a><\/h4><\/div><div id=\"collapse-6-19782\" aria-labelledby=\"faq_6-19782\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-113 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-116 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-115\"><p>These cookies are set by the website on which a user is currently surfing. They are not accessible by browsers across domains.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20161 f-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Fixed contribution<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T16:04:50+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-20161\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-20161\" href=\"#collapse-6-20161\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Fixed contribution<\/div><\/a><\/h4><\/div><div id=\"collapse-6-20161\" aria-labelledby=\"faq_6-20161\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-114 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-117 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-116\"><p>A pinned post is a social media post that is saved at the top of a page. Fixing a post is a good way of highlighting important content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18442 f-en \"><span class=\"entry-title rich-snippet-hidden\">Fluid Layout<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:54:49+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18442\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18442\" href=\"#collapse-6-18442\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Fluid Layout<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18442\" aria-labelledby=\"faq_6-18442\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Fluid Layout translates: Fluid design patterns. Here, a width of a page layout is defined in percentages, and the height is defined in pixel values. The layout now adapts flexibly within a predefined minimum and maximum width.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18247 f-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Footer<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:21:34+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18247\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18247\" href=\"#collapse-6-18247\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Footer<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18247\" aria-labelledby=\"faq_6-18247\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-115 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-118 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-117\"><p>Is an area at the bottom of a web page or document that can be used for additional information and navigation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18441 f-en \"><span class=\"entry-title rich-snippet-hidden\">Frame<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:53:57+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18441\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18441\" href=\"#collapse-6-18441\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Frame<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18441\" aria-labelledby=\"faq_6-18441\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The frame of a document is called a frame. With the help of various programming commands, a web page can be divided into different sections.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18440 f-en \"><span class=\"entry-title rich-snippet-hidden\">Frequency Capping<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:45:24+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18440\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18440\" href=\"#collapse-6-18440\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Frequency Capping<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18440\" aria-labelledby=\"faq_6-18440\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-116 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-119 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-118\"><p>To prevent Internet users from being confronted with the same advertising medium too often, frequency capping is used as a measure in online media planning. Supporting <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\">cookies<\/a> are used, which can identify a user. This makes it possible to determine whether and how often a user has already visited a page. Online media planning thus has the information on how often an ad has already been displayed. Frequency capping can be used to specify the frequency of an insertion, e.g. max. five insertions per day.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18439 f-en \"><span class=\"entry-title rich-snippet-hidden\">Front-End<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:49:30+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18439\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18439\" href=\"#collapse-6-18439\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Front-End<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18439\" aria-labelledby=\"faq_6-18439\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-117 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-120 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-119\"><p>The area visible to website visitors is called the front-end. In the front-end, the visitor can see and retrieve all the information of a page. In contrast, in the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/back-end\/\" target=\"_blank\" rel=\"noopener noreferrer\">back-end<\/a>, all the information of the website is managed and edited and is therefore not visible to the user.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18259 f-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">FTP (File Transfer Protocol)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:24:26+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_6-18259\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-6\" data-target=\"#collapse-6-18259\" href=\"#collapse-6-18259\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">FTP (File Transfer Protocol)<\/div><\/a><\/h4><\/div><div id=\"collapse-6-18259\" aria-labelledby=\"faq_6-18259\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-118 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-121 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-120\"><p>It is a widely used network protocol that allows users to exchange files between a server and a client. Files can be transferred, received, renamed, deleted and organized.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5c9273a5e1479e45eb9\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-5c9273a5e1479e45eb9\" href=\"#tab-5c9273a5e1479e45eb9\"><h4 class=\"fusion-tab-heading\">g<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-5c9273a5e1479e45eb9\" id=\"tab-cc021a1c3bb592e6fc7\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-7 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-7 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-7 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-7 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-7 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-7 .panel-title a:not(:hover){}.fusion-accordian  #accordian-7 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-7 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-7 .panel-title a:hover,.fusion-accordian #accordian-7 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-7 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-7 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-7 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-7 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-7\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20444 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Generation Y<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T11:50:02+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-20444\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-20444\" href=\"#collapse-7-20444\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Generation Y<\/div><\/a><\/h4><\/div><div id=\"collapse-7-20444\" aria-labelledby=\"faq_7-20444\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-119 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-122 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-121\"><p>This refers to those born between 1990 and 2010 who grew up with the Internet.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19833 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Generative AI\/AI<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T16:45:22+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-19833\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-19833\" href=\"#collapse-7-19833\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Generative AI\/AI<\/div><\/a><\/h4><\/div><div id=\"collapse-7-19833\" aria-labelledby=\"faq_7-19833\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-120 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-123 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-122\"><p>The term refers to AI models and algorithms that can generate new content or data similar to that with which they have been trained.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18489 g-en \"><span class=\"entry-title rich-snippet-hidden\">Geo-targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T11:56:55+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-18489\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-18489\" href=\"#collapse-7-18489\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Geo-targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-7-18489\" aria-labelledby=\"faq_7-18489\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-121 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-124 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-123\"><p>To determine the exact location of a user, the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ip-adresse\/\" target=\"_blank\" rel=\"noopener noreferrer\">IP address<\/a>, GPS data or already existing databases are used. This is mainly used in the case of location-based advertising and local services.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20043 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Geotagging<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T16:25:43+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-20043\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-20043\" href=\"#collapse-7-20043\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Geotagging<\/div><\/a><\/h4><\/div><div id=\"collapse-7-20043\" aria-labelledby=\"faq_7-20043\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-122 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-125 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-124\"><p>The term refers to the enhancement of a file with the geographical data of a photo or video.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20048 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">GIF<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T16:42:11+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-20048\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-20048\" href=\"#collapse-7-20048\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">GIF<\/div><\/a><\/h4><\/div><div id=\"collapse-7-20048\" aria-labelledby=\"faq_7-20048\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-123 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-126 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-125\"><p>The abbreviation for &#8220;Graphics Interchange Format&#8221;, a file format that supports both static and animated images.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18262 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Google Ads (formerly Google Adwords)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:25:11+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-18262\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-18262\" href=\"#collapse-7-18262\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Google Ads (formerly Google Adwords)<\/div><\/a><\/h4><\/div><div id=\"collapse-7-18262\" aria-labelledby=\"faq_7-18262\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-124 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-127 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-126\"><p>Is an advertising program of the US company Google LLC and is one of the most popular systems for search engine advertising (SEA) worldwide.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18488 g-en \"><span class=\"entry-title rich-snippet-hidden\">Google Analytics<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:32:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-18488\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-18488\" href=\"#collapse-7-18488\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Google Analytics<\/div><\/a><\/h4><\/div><div id=\"collapse-7-18488\" aria-labelledby=\"faq_7-18488\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Google Analytics is a tracking tool used to analyze website visitors. In this tool, information about a user (such as location, page views, source, and more) is displayed to the site operator.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18244 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Google Tag Manager<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:20:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-18244\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-18244\" href=\"#collapse-7-18244\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Google Tag Manager<\/div><\/a><\/h4><\/div><div id=\"collapse-7-18244\" aria-labelledby=\"faq_7-18244\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-125 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-128 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-127\"><p>Is a free tool from Google that allows webmasters to manage and implement tracking codes and other tags on their website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20227 g-en glossar-en \"><span class=\"entry-title rich-snippet-hidden\">Group<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T14:41:43+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-20227\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-20227\" href=\"#collapse-7-20227\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Group<\/div><\/a><\/h4><\/div><div id=\"collapse-7-20227\" aria-labelledby=\"faq_7-20227\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-126 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-129 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-128\"><p>A group is a public or private online community within a social network. Members can discuss relevant topics in a group. Both Facebook and LinkedIn offer groups on their platforms.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18485 g-en \"><span class=\"entry-title rich-snippet-hidden\">Guerrilla marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:22:36+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_7-18485\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-7\" data-target=\"#collapse-7-18485\" href=\"#collapse-7-18485\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Guerrilla marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-7-18485\" aria-labelledby=\"faq_7-18485\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Guerrilla marketing focuses on unconventional and attention-grabbing marketing measures. A comparatively low budget is set, with which the most effective possible result is to be achieved.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f43de730bf1b27096aa\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-f43de730bf1b27096aa\" href=\"#tab-f43de730bf1b27096aa\"><h4 class=\"fusion-tab-heading\">h<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-f43de730bf1b27096aa\" id=\"tab-fdc3327b92717f45b1d\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-8 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-8 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-8 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-8 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-8 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-8 .panel-title a:not(:hover){}.fusion-accordian  #accordian-8 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-8 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-8 .panel-title a:hover,.fusion-accordian #accordian-8 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-8 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-8 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-8 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-8 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-8\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20056 glossar-en h-en \"><span class=\"entry-title rich-snippet-hidden\">Handle<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T16:52:52+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-20056\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-20056\" href=\"#collapse-8-20056\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Handle<\/div><\/a><\/h4><\/div><div id=\"collapse-8-20056\" aria-labelledby=\"faq_8-20056\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-127 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-130 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-129\"><p>The social media term &#8220;handle&#8221; refers to the name you give yourself and under which you can be found. In the case of Instagram and Twitter, it always begins with an @.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20233 glossar-en h-en \"><span class=\"entry-title rich-snippet-hidden\">Hangout<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T14:51:10+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-20233\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-20233\" href=\"#collapse-8-20233\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Hangout<\/div><\/a><\/h4><\/div><div id=\"collapse-8-20233\" aria-labelledby=\"faq_8-20233\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-128 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-131 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-130\"><p>A Hangout is a video or voice call with one or more participants via the Google Hangout service.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18241 glossar-en h-en \"><span class=\"entry-title rich-snippet-hidden\">Hard Bounce<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:20:08+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-18241\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-18241\" href=\"#collapse-8-18241\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Hard Bounce<\/div><\/a><\/h4><\/div><div id=\"collapse-8-18241\" aria-labelledby=\"faq_8-18241\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-129 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-132 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-131\"><p>If an email cannot be delivered, it is called a &#8220;hard bounce&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18484 h-en \"><span class=\"entry-title rich-snippet-hidden\">Hashtag<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:21:30+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-18484\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-18484\" href=\"#collapse-8-18484\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Hashtag<\/div><\/a><\/h4><\/div><div id=\"collapse-8-18484\" aria-labelledby=\"faq_8-18484\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Hashtags are often used in social networks. Individual keywords make it easier to search for more information about the term after the hashtag.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18483 h-en \"><span class=\"entry-title rich-snippet-hidden\">Header Bidding<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:07:05+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-18483\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-18483\" href=\"#collapse-8-18483\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Header Bidding<\/div><\/a><\/h4><\/div><div id=\"collapse-8-18483\" aria-labelledby=\"faq_8-18483\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-130 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-133 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-132\"><p>Header bidding belongs to the discipline of programmatic advertising. Publishers offer display space on various advertising marketplaces (ad exchanges). The highest bid wins. To implement header bidding, a Javascript code and an ad tag are installed in the header of a website. The ad tag identifies the highest bid of a buyer. This person then ultimately receives the advertising space, which is automatically played out by the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-server\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad server<\/a>. The counterpart to header bidding is the waterfall principle, in which advertising spaces are issued according to priorities and direct sales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20246 glossar-en h-en \"><span class=\"entry-title rich-snippet-hidden\">Header image<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:01:58+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-20246\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-20246\" href=\"#collapse-8-20246\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Header image<\/div><\/a><\/h4><\/div><div id=\"collapse-8-20246\" aria-labelledby=\"faq_8-20246\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-131 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-134 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-133\"><p>Designates the image that appears at the top of a social media user&#8217;s profile. It gives companies the opportunity to showcase their products, teams or any other aspect of their business.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18238 glossar-en h-en \"><span class=\"entry-title rich-snippet-hidden\">Heatmap<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:19:31+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-18238\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-18238\" href=\"#collapse-8-18238\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Heatmap<\/div><\/a><\/h4><\/div><div id=\"collapse-8-18238\" aria-labelledby=\"faq_8-18238\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-132 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-135 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-134\"><p>It is a visualization tool used to display large amounts of data and identify patterns and trends in the data.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18482 h-en \"><span class=\"entry-title rich-snippet-hidden\">HTML5 banner<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:18:43+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_8-18482\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-8\" data-target=\"#collapse-8-18482\" href=\"#collapse-8-18482\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">HTML5 banner<\/div><\/a><\/h4><\/div><div id=\"collapse-8-18482\" aria-labelledby=\"faq_8-18482\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The abbreviation HTML stands for &#8220;Hypertext Markup Language&#8221;. In the HTML document, contents of a web page can be clearly structured. The change from visual design (Flash) to code-based design (HTML5) first of all increases the technical, time and also personnel effort.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-07b6d6159e7f090cdbf\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-07b6d6159e7f090cdbf\" href=\"#tab-07b6d6159e7f090cdbf\"><h4 class=\"fusion-tab-heading\">i<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-07b6d6159e7f090cdbf\" id=\"tab-6fb2fac3ba60591b856\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-9 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-9 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-9 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-9 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-9 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-9 .panel-title a:not(:hover){}.fusion-accordian  #accordian-9 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-9 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-9 .panel-title a:hover,.fusion-accordian #accordian-9 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-9 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-9 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-9 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-9 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-9\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18721 i-en \"><span class=\"entry-title rich-snippet-hidden\">IAB Standards<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T16:17:49+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18721\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18721\" href=\"#collapse-9-18721\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">IAB Standards<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18721\" aria-labelledby=\"faq_9-18721\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-133 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-136 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-135\"><p>IAB stands for Interactive Advertising Bureau or Internet Advertising Bureau. The IAB standards are a standardized format for advertising media. These standards were introduced by the IAB in the USA and represent a so-called &#8220;Universal Ad Package&#8221;. This should serve to standardize online advertising. These standards specify, for example, uniform sizes, certain dimensions and formats.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20351 glossar-en i-en \"><span class=\"entry-title rich-snippet-hidden\">IGTV (Instagram TV)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:10:45+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-20351\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-20351\" href=\"#collapse-9-20351\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">IGTV (Instagram TV)<\/div><\/a><\/h4><\/div><div id=\"collapse-9-20351\" aria-labelledby=\"faq_9-20351\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-134 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-137 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-136\"><p>With IGTV, vertical videos of up to 10 minutes in length can be posted and played. You can like and comment below the video.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20251 glossar-en i-en \"><span class=\"entry-title rich-snippet-hidden\">Impressions<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:10:03+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-20251\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-20251\" href=\"#collapse-9-20251\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Impressions<\/div><\/a><\/h4><\/div><div id=\"collapse-9-20251\" aria-labelledby=\"faq_9-20251\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-135 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-138 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-137\"><p>The key figure indicates how often an ad or an advertised post is retrieved from the server and displayed in a social media network.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18232 glossar-en i-en \"><span class=\"entry-title rich-snippet-hidden\">Inbound marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:17:18+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18232\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18232\" href=\"#collapse-9-18232\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Inbound marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18232\" aria-labelledby=\"faq_9-18232\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-136 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-139 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-138\"><p>This refers to a form of marketing that aims to ensure that a customer searching for a product encounters and selects the product advertised by the company. The prerequisite for this is that the customer can also find the product. Search engine optimization is helpful for this.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18466 i-en \"><span class=\"entry-title rich-snippet-hidden\">Index Listing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:24:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18466\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18466\" href=\"#collapse-9-18466\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Index Listing<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18466\" aria-labelledby=\"faq_9-18466\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Appearing in the hit list of a search engine is called index listing. Search engine optimization can achieve a high ranking of a website in the index of a search engine.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18465 i-en \"><span class=\"entry-title rich-snippet-hidden\">Influencer Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T12:23:56+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18465\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18465\" href=\"#collapse-9-18465\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Influencer Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18465\" aria-labelledby=\"faq_9-18465\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Influencer marketing is mainly used in the social media sector. Influencers are opinion leaders who have already achieved a certain level of recognition and can therefore demonstrate a correspondingly high reach. In most cases, a community of its own is formed, consisting of fans who actively follow the influencers&#8217; news and information on a daily basis. Influencers exude a sense of trust and credibility for the community, which companies can benefit from to emphasize the meaningfulness of the brand message. Companies therefore often place their product with the support of influencers.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18464 i-en \"><span class=\"entry-title rich-snippet-hidden\">Inline frame (iFrame)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:02:57+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18464\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18464\" href=\"#collapse-9-18464\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Inline frame (iFrame)<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18464\" aria-labelledby=\"faq_9-18464\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-137 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-140 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-139\"><p>An inline frame is an <a href=\"https:\/\/adpepper.com\/en\/faq-items\/html5-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">HTML element<\/a> that is placed as a frame within a web page. It is often used in the context of content and advertising from other providers. For example, YouTube videos can be included on a web page, which is called an iFrame.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20186 glossar-en i-en \"><span class=\"entry-title rich-snippet-hidden\">Interaction rate<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T11:53:25+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-20186\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-20186\" href=\"#collapse-9-20186\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Interaction rate<\/div><\/a><\/h4><\/div><div id=\"collapse-9-20186\" aria-labelledby=\"faq_9-20186\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-138 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-141 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-140\"><p>Includes the collection of all interactions (likes, comments, clicks, shares) related to a post.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18463 i-en \"><span class=\"entry-title rich-snippet-hidden\">Interstitial<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T14:14:02+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18463\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18463\" href=\"#collapse-9-18463\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Interstitial<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18463\" aria-labelledby=\"faq_9-18463\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-139 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-142 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-141\"><p>Interstitial is also known as interruptive advertising. This is a form of advertising that is displayed to the Internet user in various forms. It can appear in the current browser window or open in a new window. The advertisement is either automatically hidden after a certain time, or can be closed or skipped by the user. An interstitial can take different forms: <a href=\"https:\/\/adpepper.com\/en\/faq-items\/pop-up\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop-up<\/a>, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/pop-under\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop-under<\/a>, Flash layer, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/prestitial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prestitial<\/a> or Superstitial.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18229 glossar-en i-en \"><span class=\"entry-title rich-snippet-hidden\">Inventory<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:16:40+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18229\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18229\" href=\"#collapse-9-18229\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Inventory<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18229\" aria-labelledby=\"faq_9-18229\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-140 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-143 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-142\"><p>Advertising spaces that can be purchased by advertisers are called &#8220;Inventory&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18689 i-en \"><span class=\"entry-title rich-snippet-hidden\">IP address<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-11T11:24:55+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_9-18689\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-9\" data-target=\"#collapse-9-18689\" href=\"#collapse-9-18689\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">IP address<\/div><\/a><\/h4><\/div><div id=\"collapse-9-18689\" aria-labelledby=\"faq_9-18689\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Every Internet-enabled computer, receives a globally valid address. This consists of a 32 bit number. A distinction is made between a static and a dynamic IP address. If an IP address is permanently assigned, it is a static IP address. If, in turn, new IP addresses are issued when a new connection to the Internet is made, this is called a dynamic IP address<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-eb0243d054d0adfc31e\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-eb0243d054d0adfc31e\" href=\"#tab-eb0243d054d0adfc31e\"><h4 class=\"fusion-tab-heading\">j<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-eb0243d054d0adfc31e\" id=\"tab-d0c2bb57fa5d1a19d2f\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-10 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-10 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-10 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-10 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-10 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-10 .panel-title a:not(:hover){}.fusion-accordian  #accordian-10 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-10 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-10 .panel-title a:hover,.fusion-accordian #accordian-10 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-10 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-10 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-10 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-10 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-10\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18481 j-en \"><span class=\"entry-title rich-snippet-hidden\">Java<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T16:20:03+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_10-18481\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-10\" data-target=\"#collapse-10-18481\" href=\"#collapse-10-18481\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Java<\/div><\/a><\/h4><\/div><div id=\"collapse-10-18481\" aria-labelledby=\"faq_10-18481\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-141 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-144 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-143\"><p>Java is a programming language created by the company Sun. With the help of Java, special effects such as animated images or three-dimensional animations can be added to a web page. The main difference to Flash here is that Java is not limited to use on the Internet. To include the programming language in <a href=\"https:\/\/adpepper.com\/en\/faq-items\/html5-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">HTML documents<\/a> the scripting language &#8220;Javascript&#8221; is used.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18480 j-en \"><span class=\"entry-title rich-snippet-hidden\">JPEG<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:17:20+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_10-18480\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-10\" data-target=\"#collapse-10-18480\" href=\"#collapse-10-18480\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">JPEG<\/div><\/a><\/h4><\/div><div id=\"collapse-10-18480\" aria-labelledby=\"faq_10-18480\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>JPEG is the abbreviation for Joint Photographic Expert Group. This is a graphical file format used primarily for compressing photographic images. These image files can be recognized by the extensions .jpg, .jpeg, or .jpe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-755eff81d546805dcf4\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-755eff81d546805dcf4\" href=\"#tab-755eff81d546805dcf4\"><h4 class=\"fusion-tab-heading\">k<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-755eff81d546805dcf4\" id=\"tab-124e07bca57ede71651\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-11 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-11 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-11 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-11 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-11 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-11 .panel-title a:not(:hover){}.fusion-accordian  #accordian-11 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-11 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-11 .panel-title a:hover,.fusion-accordian #accordian-11 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-11 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-11 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-11 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-11 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-11\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18477 k-en \"><span class=\"entry-title rich-snippet-hidden\">Conversion path analysis (funnel analysis)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:14:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_11-18477\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-11\" data-target=\"#collapse-11-18477\" href=\"#collapse-11-18477\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Conversion path analysis (funnel analysis)<\/div><\/a><\/h4><\/div><div id=\"collapse-11-18477\" aria-labelledby=\"faq_11-18477\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>In a conversion path, web pages are created in such a way that visitors must go through certain pages to direct them to the desired action. The page that is ultimately to be reached is also called the website goal, conversion goal or target page. Examples of conversion paths are newsletter orders or inquiries via web forms. If the conversion path is often abandoned or aborted, the reason for the high bounce rate must be analyzed and eliminated.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18479 k-en \"><span class=\"entry-title rich-snippet-hidden\">Key Performance Indicators (KPI)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:53:29+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_11-18479\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-11\" data-target=\"#collapse-11-18479\" href=\"#collapse-11-18479\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Key Performance Indicators (KPI)<\/div><\/a><\/h4><\/div><div id=\"collapse-11-18479\" aria-labelledby=\"faq_11-18479\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-142 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-145 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-144\"><p>Key Performance Indicators are key performance indicators. These are important key figures that make the success of a campaign measurable. The open rate, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a> rate or click rate are example KPI&#8217;s in online marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18478 k-en \"><span class=\"entry-title rich-snippet-hidden\">Keyword Targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T16:04:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_11-18478\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-11\" data-target=\"#collapse-11-18478\" href=\"#collapse-11-18478\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Keyword Targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-11-18478\" aria-labelledby=\"faq_11-18478\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-143 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-146 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-145\"><p>Keyword targeting distinguishes between targeting via search engines (SEA) and targeting on websites.<\/p>\n<p>Keyword targeting via search engines (SEA):<br \/>\nAs soon as the Internet user enters a search term in a general search engine, the matching advertisement is displayed. The so-called &#8220;keywords&#8221; (search words) are determined in advance. In the most popular search engine Google, keywords are recognized by the Google <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-server\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdServer<\/a> and matching <a href=\"https:\/\/adpepper.com\/en\/faq-items\/adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords ads<\/a> are displayed that contain exactly this or similar keywords. The same is true for search engines elsewhere, such as Bing. However, <a href=\"https:\/\/adpepper.com\/en\/aq-items\/bing-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Ads<\/a> are displayed here, which are the counterpart to <a href=\"https:\/\/adpepper.com\/en\/faq-items\/adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords ads<\/a> on Google.<\/p>\n<p>Keyword targeting on websites:<br \/>\nHere, ads are displayed according to the content of a web page. If a website is about home interior design, for example, suitable advertisements such as banner ads from furniture suppliers are delivered.<\/p>\n<p>Keyword targeting advertising is an advanced form in which the website is promoted through paid search engine listings. As soon as the booked keyword is searched for by the user, the entry is displayed accordingly.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ce2d98d2f2d6540761c\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-ce2d98d2f2d6540761c\" href=\"#tab-ce2d98d2f2d6540761c\"><h4 class=\"fusion-tab-heading\">l<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-ce2d98d2f2d6540761c\" id=\"tab-5237daf790448bda82c\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-12 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-12 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-12 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-12 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-12 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-12 .panel-title a:not(:hover){}.fusion-accordian  #accordian-12 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-12 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-12 .panel-title a:hover,.fusion-accordian #accordian-12 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-12 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-12 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-12 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-12 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-12\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18685 l-en \"><span class=\"entry-title rich-snippet-hidden\">Landing Page<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-11T12:25:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18685\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18685\" href=\"#collapse-12-18685\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Landing Page<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18685\" aria-labelledby=\"faq_12-18685\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Once a banner or text link is clicked, the visitor lands on a web page called a landing page. The user should be redirected directly to the page where a desired action can be performed.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18226 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Layer Ads<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:15:40+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18226\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18226\" href=\"#collapse-12-18226\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Layer Ads<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18226\" aria-labelledby=\"faq_12-18226\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-144 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-147 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-146\"><p>Are translated so-called &#8220;shift indicators&#8221;. The ad text is placed in front of the web page text, obscuring the actual content of the page.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18432 l-en \"><span class=\"entry-title rich-snippet-hidden\">Lead<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:31:26+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18432\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18432\" href=\"#collapse-12-18432\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Lead<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18432\" aria-labelledby=\"faq_12-18432\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The initial contact between potential new customers and a company is called a lead. This is supported by online marketing measures.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18431 l-en \"><span class=\"entry-title rich-snippet-hidden\">Lead generation<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:36:24+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18431\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18431\" href=\"#collapse-12-18431\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Lead generation<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18431\" aria-labelledby=\"faq_12-18431\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-145 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-148 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-147\"><p>Lead generation is the successful generation of personal data from potential customers who are interested in a product or service. Internet users leave their personal data here to get more information. There are numerous ways to generate <a href=\"https:\/\/adpepper.com\/en\/faq-items\/lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>, the most popular of which include registering new customers and signing up for a newsletter.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18430 l-en \"><span class=\"entry-title rich-snippet-hidden\">Lead Nurturing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:26:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18430\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18430\" href=\"#collapse-12-18430\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Lead Nurturing<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18430\" aria-labelledby=\"faq_12-18430\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Information is placed in relevant context so that the prospect is targeted at the right time in the buying process and at the appropriate stage of the buying decision. However, lead nurturing can also be used to further qualify leads.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18429 l-en \"><span class=\"entry-title rich-snippet-hidden\">Lead scoring<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:38:05+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18429\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18429\" href=\"#collapse-12-18429\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Lead scoring<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18429\" aria-labelledby=\"faq_12-18429\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-146 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-149 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-148\"><p>Lead scoring is the process of evaluating <a href=\"https:\/\/adpepper.com\/en\/faq-items\/lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>. The completeness of the data is checked and potential customers are classified according to their buying interests.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18427 l-en \"><span class=\"entry-title rich-snippet-hidden\">Leaderboard<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:41:53+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18427\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18427\" href=\"#collapse-12-18427\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Leaderboard<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18427\" aria-labelledby=\"faq_12-18427\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-147 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-150 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-149\"><p>A leaderboard is a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banner format<\/a> in online marketing. A leaderboard is also known under the names &#8220;Superbanner&#8221;, &#8220;Bigsize Banner&#8221; or &#8220;Cadillac Banner&#8221;. The advertising format has a standard size of 728\u00d790 pixels and is one of the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/iab-standards\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB standard formats<\/a>. This type of banner is mainly displayed at the beginning or in the header of a web page, so that it catches the user&#8217;s eye right when he opens a web page. Especially due to the large area, the user&#8217;s attention is directly directed to the banner ad.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20266 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Like<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:28:33+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-20266\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-20266\" href=\"#collapse-12-20266\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Like<\/div><\/a><\/h4><\/div><div id=\"collapse-12-20266\" aria-labelledby=\"faq_12-20266\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-148 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-151 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-150\"><p>A Like is a form of interaction in social media in the form of a click on the &#8220;Like&#8221; button. On Facebook this button is a thumbs-up symbol, on Instagram and Twitter a heart symbol.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20365 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Link shortener<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T10:24:05+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-20365\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-20365\" href=\"#collapse-12-20365\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Link shortener<\/div><\/a><\/h4><\/div><div id=\"collapse-12-20365\" aria-labelledby=\"faq_12-20365\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-149 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-152 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-151\"><p>A link shortener or URL shortener is a service that can be used to create short links. Bit.ly is the best known of these.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-17755 l-en \"><span class=\"entry-title rich-snippet-hidden\">Linkbuilding<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-05-22T11:14:43+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-17755\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-17755\" href=\"#collapse-12-17755\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Linkbuilding<\/div><\/a><\/h4><\/div><div id=\"collapse-12-17755\" aria-labelledby=\"faq_12-17755\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-150 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-153 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-152\"><p>Link building (translated link building) is the building of several backlinks. This is mainly used in the field of SEO and SEA, since an increased link building contributes to the improvement of visibility and findability in the search engines. The goal is ultimately to achieve a better ranking for your own website in the search engines.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20273 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Livestream<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:29:39+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-20273\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-20273\" href=\"#collapse-12-20273\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Livestream<\/div><\/a><\/h4><\/div><div id=\"collapse-12-20273\" aria-labelledby=\"faq_12-20273\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-151 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-154 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-153\"><p>A livestream is a real-time video that is shared via the Internet. Most social networks today offer live streaming options to interact with viewers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19991 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Location-based advertising<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T15:07:28+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-19991\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-19991\" href=\"#collapse-12-19991\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Location-based advertising<\/div><\/a><\/h4><\/div><div id=\"collapse-12-19991\" aria-labelledby=\"faq_12-19991\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-152 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-155 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-154\"><p>This &#8220;location-based advertising&#8221; is used to localize consumers&#8217; location and provide location-specific advertising on their mobile devices.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19986 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Location Based Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T15:08:03+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-19986\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-19986\" href=\"#collapse-12-19986\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Location Based Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-12-19986\" aria-labelledby=\"faq_12-19986\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-153 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-156 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-155\"><p>This is a direct marketing strategy that uses mobile devices to present potential customers with an offer in the vicinity of a sales or service location.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18428 l-en \"><span class=\"entry-title rich-snippet-hidden\">Long Tail<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:24:43+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-18428\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-18428\" href=\"#collapse-12-18428\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Long Tail<\/div><\/a><\/h4><\/div><div id=\"collapse-12-18428\" aria-labelledby=\"faq_12-18428\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The more infrequently used search terms that are entered into general search engines are referred to as the &#8220;long tail&#8221; in online marketing. The long tail keywords are often used for niche strategies in SEA because they are less competitive than simple keywords.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20061 glossar-en l-en \"><span class=\"entry-title rich-snippet-hidden\">Lurker<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T17:16:33+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_12-20061\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-12\" data-target=\"#collapse-12-20061\" href=\"#collapse-12-20061\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Lurker<\/div><\/a><\/h4><\/div><div id=\"collapse-12-20061\" aria-labelledby=\"faq_12-20061\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-154 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-157 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-156\"><p>Lurkers are social media users who observe online conversations but do not actively participate. They make up a large proportion of all users on the various platforms.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d187c83e687423a3f86\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-d187c83e687423a3f86\" href=\"#tab-d187c83e687423a3f86\"><h4 class=\"fusion-tab-heading\">m<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-d187c83e687423a3f86\" id=\"tab-5de44c732d13abbc682\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-13 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-13 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-13 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-13 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-13 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-13 .panel-title a:not(:hover){}.fusion-accordian  #accordian-13 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-13 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-13 .panel-title a:hover,.fusion-accordian #accordian-13 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-13 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-13 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-13 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-13 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-13\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20015 glossar-en m-en \"><span class=\"entry-title rich-snippet-hidden\">Many-to-many communication<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T15:45:38+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-20015\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-20015\" href=\"#collapse-13-20015\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Many-to-many communication<\/div><\/a><\/h4><\/div><div id=\"collapse-13-20015\" aria-labelledby=\"faq_13-20015\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-155 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-158 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-157\"><p>This is a form of exchange in which many different participants in a social media platform communicate with each other.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-17762 m-en \"><span class=\"entry-title rich-snippet-hidden\">Media Queries<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-05-22T11:31:46+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-17762\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-17762\" href=\"#collapse-13-17762\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Media Queries<\/div><\/a><\/h4><\/div><div id=\"collapse-13-17762\" aria-labelledby=\"faq_13-17762\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Media queries are a main component of Responsive Web Design. This means that various properties of an output medium are queried and the page view is adapted accordingly. For example, the device type, the color capability or the orientation is queried.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20068 glossar-en m-en \"><span class=\"entry-title rich-snippet-hidden\">Memes<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T17:48:48+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-20068\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-20068\" href=\"#collapse-13-20068\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Memes<\/div><\/a><\/h4><\/div><div id=\"collapse-13-20068\" aria-labelledby=\"faq_13-20068\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-156 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-159 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-158\"><p>The term &#8220;meme&#8221; refers to texts, videos or images that spread virally on social networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20144 glossar-en m-en \"><span class=\"entry-title rich-snippet-hidden\">Mention<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T15:27:35+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-20144\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-20144\" href=\"#collapse-13-20144\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mention<\/div><\/a><\/h4><\/div><div id=\"collapse-13-20144\" aria-labelledby=\"faq_13-20144\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-157 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-160 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-159\"><p>When a user is mentioned, they are marked (tagged) on social media, usually with an @mention. The marked person receives a notification of this fact.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20076 glossar-en m-en \"><span class=\"entry-title rich-snippet-hidden\">Metrics<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-01T18:46:58+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-20076\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-20076\" href=\"#collapse-13-20076\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Metrics<\/div><\/a><\/h4><\/div><div id=\"collapse-13-20076\" aria-labelledby=\"faq_13-20076\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-158 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-161 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-160\"><p>is a metric that measures the performance of your posts, ads or your entire account.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18426 m-en \"><span class=\"entry-title rich-snippet-hidden\">Microsite<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:22:48+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-18426\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-18426\" href=\"#collapse-13-18426\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Microsite<\/div><\/a><\/h4><\/div><div id=\"collapse-13-18426\" aria-labelledby=\"faq_13-18426\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A small website is called a microsite. This can work completely independently of a company&#8217;s website. So-called microsites usually only deal with individual topics, with a very low navigation depth. Microsites can also be integrated into third-party websites.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19838 glossar-en m-en \"><span class=\"entry-title rich-snippet-hidden\">Midjourney AI<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T17:00:36+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-19838\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-19838\" href=\"#collapse-13-19838\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Midjourney AI<\/div><\/a><\/h4><\/div><div id=\"collapse-13-19838\" aria-labelledby=\"faq_13-19838\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-159 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-162 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-161\"><p>is a text-to-image tool that uses artificial intelligence to generate images from textual descriptions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18172 glossar-en m-en \"><span class=\"entry-title rich-snippet-hidden\">Mobile First<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:01:37+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-18172\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-18172\" href=\"#collapse-13-18172\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mobile First<\/div><\/a><\/h4><\/div><div id=\"collapse-13-18172\" aria-labelledby=\"faq_13-18172\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-160 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-163 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-162\"><p>It is an approach where the website design is optimized for mobile devices.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18423 m-en \"><span class=\"entry-title rich-snippet-hidden\">Multipart<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:43:37+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-18423\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-18423\" href=\"#collapse-13-18423\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Multipart<\/div><\/a><\/h4><\/div><div id=\"collapse-13-18423\" aria-labelledby=\"faq_13-18423\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-161 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-164 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-163\"><p>The term is used in <a href=\"https:\/\/adpepper.com\/en\/faq-items\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>. Emails that are created and used in HTML or text format are called multipart. The email will then be adjusted according to the recipient&#8217;s format setting.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18422 m-en \"><span class=\"entry-title rich-snippet-hidden\">Multivariate Tests (MVT)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:21:11+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_13-18422\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-13\" data-target=\"#collapse-13-18422\" href=\"#collapse-13-18422\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Multivariate Tests (MVT)<\/div><\/a><\/h4><\/div><div id=\"collapse-13-18422\" aria-labelledby=\"faq_13-18422\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This test is mainly used to measure usability and improve it at the same time. In a multivariate test, various elements of a web page are changed and tested. The goal is to find out which combination of the different elements is most successful.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-9f08eae30d4434f4677\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-9f08eae30d4434f4677\" href=\"#tab-9f08eae30d4434f4677\"><h4 class=\"fusion-tab-heading\">n<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-9f08eae30d4434f4677\" id=\"tab-362aa71913e7d738f0c\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-14 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-14 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-14 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-14 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-14 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-14 .panel-title a:not(:hover){}.fusion-accordian  #accordian-14 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-14 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-14 .panel-title a:hover,.fusion-accordian #accordian-14 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-14 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-14 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-14 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-14 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-14\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18421 n-en \"><span class=\"entry-title rich-snippet-hidden\">Native Advertising<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T11:20:26+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_14-18421\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-14\" data-target=\"#collapse-14-18421\" href=\"#collapse-14-18421\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Native Advertising<\/div><\/a><\/h4><\/div><div id=\"collapse-14-18421\" aria-labelledby=\"faq_14-18421\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Natural online advertising is called native advertising. The advertising is placed in such a way that it is not directly recognizable as advertising or online users only subconsciously perceive it as advertising. This can take the form of an editorial article or an online video.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18223 glossar-en n-en \"><span class=\"entry-title rich-snippet-hidden\">Negative SEO<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:15:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_14-18223\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-14\" data-target=\"#collapse-14-18223\" href=\"#collapse-14-18223\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Negative SEO<\/div><\/a><\/h4><\/div><div id=\"collapse-14-18223\" aria-labelledby=\"faq_14-18223\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-162 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-165 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-164\"><p>Refers to the practice of degrading a website&#8217;s search engine rankings by attempting to undermine the quality and integrity of a competitor&#8217;s website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18419 n-en \"><span class=\"entry-title rich-snippet-hidden\">Newsletter<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:45:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_14-18419\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-14\" data-target=\"#collapse-14-18419\" href=\"#collapse-14-18419\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Newsletter<\/div><\/a><\/h4><\/div><div id=\"collapse-14-18419\" aria-labelledby=\"faq_14-18419\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-163 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-166 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-165\"><p>Newsletters are an email sent to subscribers on a regular basis. However, the recipient must give the sender permission in advance to send such a newsletter. This is done by signing up for an email distribution list. Usually, the confirmation of the email address is done via <a href=\"https:\/\/adpepper.com\/en\/faq-items\/double-opt-in\/\" target=\"_blank\" rel=\"noopener noreferrer\">double opt-in<\/a> procedure.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18418 n-en \"><span class=\"entry-title rich-snippet-hidden\">Nofollow link<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T12:47:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_14-18418\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-14\" data-target=\"#collapse-14-18418\" href=\"#collapse-14-18418\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Nofollow link<\/div><\/a><\/h4><\/div><div id=\"collapse-14-18418\" aria-labelledby=\"faq_14-18418\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-164 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-167 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-166\"><p>A nofollow link is inserted in a link of HTML code to prevent Google from following that link. This link is thus not used to improve the search engine ranking and therefore has no influence on search engine optimization. The counterpart to a nofollow link is the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/dofollow-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">dofollow link<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20082 glossar-en n-en \"><span class=\"entry-title rich-snippet-hidden\">Notification<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-01T19:01:59+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_14-20082\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-14\" data-target=\"#collapse-14-20082\" href=\"#collapse-14-20082\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Notification<\/div><\/a><\/h4><\/div><div id=\"collapse-14-20082\" aria-labelledby=\"faq_14-20082\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-165 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-168 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-167\"><p>The term refers to the notification of new activities in the respective network.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-da9f28ed75745164c80\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-da9f28ed75745164c80\" href=\"#tab-da9f28ed75745164c80\"><h4 class=\"fusion-tab-heading\">o<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-da9f28ed75745164c80\" id=\"tab-6cd846c3e98d6b0f96f\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-15 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-15 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-15 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-15 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-15 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-15 .panel-title a:not(:hover){}.fusion-accordian  #accordian-15 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-15 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-15 .panel-title a:hover,.fusion-accordian #accordian-15 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-15 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-15 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-15 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-15 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-15\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18476 o-en \"><span class=\"entry-title rich-snippet-hidden\">Off-page optimization<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T16:31:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18476\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18476\" href=\"#collapse-15-18476\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Off-page optimization<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18476\" aria-labelledby=\"faq_15-18476\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-166 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-169 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-168\"><p>This is the term used to describe all the measures that are carried out during search engine optimization on other websites in order to achieve a positive result in the ranking of the general search engines. <a href=\"https:\/\/adpepper.com\/en\/faq-items\/backlink\/\" target=\"_blank\" rel=\"noopener noreferrer\">Backlinks<\/a> and social signs are essential factors for the implementation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18475 o-en \"><span class=\"entry-title rich-snippet-hidden\">On-page optimization<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:12:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18475\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18475\" href=\"#collapse-15-18475\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">On-page optimization<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18475\" aria-labelledby=\"faq_15-18475\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is the name given to all measures that are carried out directly on a website during search engine optimization in order to achieve a positive result in the ranking of the general search engines. Important factors for this are keywords, phrases and internal linking.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18205 glossar-en o-en \"><span class=\"entry-title rich-snippet-hidden\">OnePager<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:13:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18205\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18205\" href=\"#collapse-15-18205\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">OnePager<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18205\" aria-labelledby=\"faq_15-18205\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-167 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-170 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-169\"><p>Websites that consist of a single HTML document and present any content on one page are called OnePagers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18474 o-en \"><span class=\"entry-title rich-snippet-hidden\">Onsite survey<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:10:13+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18474\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18474\" href=\"#collapse-15-18474\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Onsite survey<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18474\" aria-labelledby=\"faq_15-18474\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>An onsite survey is an online survey that aims to measure and improve usability.<br \/>\nFirst, a certain percentage of website visitors is set. A flash layer is displayed to the visitors, on which there is a note about the survey. The online user can ultimately decide for himself whether he wants to participate in the survey or not.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18473 o-en \"><span class=\"entry-title rich-snippet-hidden\">Open Auction<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T16:34:29+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18473\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18473\" href=\"#collapse-15-18473\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Open Auction<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18473\" aria-labelledby=\"faq_15-18473\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-168 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-171 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-170\"><p>Open Auction is one of four programmatic deal types and the official term for Real-Time Bidding (RTB). Here, all bidders on a Supply-Side-Platform (SSP) have the same access to the offered inventory. Publishers have the opportunity to place their inventory in the Ad Exchange at a minimum cost-per-mille price. Advertisers can now bid for the inventory and the highest bidder wins the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/ad-impression\/\" target=\"_blank\" rel=\"noopener noreferrer\">impressions<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18472 o-en \"><span class=\"entry-title rich-snippet-hidden\">Open Source<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:07:47+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18472\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18472\" href=\"#collapse-15-18472\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Open Source<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18472\" aria-labelledby=\"faq_15-18472\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>An open source is a publicly available software. Every online user thus has free access to the contents of the software and can use and edit them.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18471 o-en \"><span class=\"entry-title rich-snippet-hidden\">Opt-In<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T13:02:40+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18471\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18471\" href=\"#collapse-15-18471\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Opt-In<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18471\" aria-labelledby=\"faq_15-18471\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-169 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-172 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-171\"><p>The opt-in process is often used in <a href=\"https:\/\/adpepper.com\/en\/faq-items\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>. In this case, the online user must actively agree to an option in order to be able to perform a certain action. This can be, for example, consent to receive e-mails. In most cases, this is done in the form of a checkbox to click on. In the opt-out procedure, this option is deactivated again.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18202 glossar-en o-en \"><span class=\"entry-title rich-snippet-hidden\">Outbound marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:18:37+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_15-18202\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-15\" data-target=\"#collapse-15-18202\" href=\"#collapse-15-18202\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Outbound marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-15-18202\" aria-labelledby=\"faq_15-18202\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-170 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-173 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-172\"><p>OM refers to marketing activities aimed at reaching potential customers by proactively reaching out to them, rather than waiting for them to become aware of the company or product on their own.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5baa658a0846a8f93f2\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-5baa658a0846a8f93f2\" href=\"#tab-5baa658a0846a8f93f2\"><h4 class=\"fusion-tab-heading\">p<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-5baa658a0846a8f93f2\" id=\"tab-826bde29c8164b81208\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-16 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-16 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-16 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-16 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-16 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-16 .panel-title a:not(:hover){}.fusion-accordian  #accordian-16 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-16 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-16 .panel-title a:hover,.fusion-accordian #accordian-16 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-16 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-16 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-16 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-16 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-16\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18572 p-en \"><span class=\"entry-title rich-snippet-hidden\">Page Impression<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T16:00:15+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18572\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18572\" href=\"#collapse-16-18572\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Page Impression<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18572\" aria-labelledby=\"faq_16-18572\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The number of times a web page has been accessed by an Internet user is called a page impression. Page impression is an important tool for measuring the success of a website.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18199 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Page Performance Index (PPI)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:10:26+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18199\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18199\" href=\"#collapse-16-18199\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Page Performance Index (PPI)<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18199\" aria-labelledby=\"faq_16-18199\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-171 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-174 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-173\"><p>It is a metric in online marketing that is made up of the growth of a page and its engagement rate.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18196 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Page Speed<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:09:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18196\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18196\" href=\"#collapse-16-18196\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Page Speed<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18196\" aria-labelledby=\"faq_16-18196\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-172 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-175 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-174\"><p>The term describes the speed of a website in terms of its loading time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18503 p-en \"><span class=\"entry-title rich-snippet-hidden\">PageRank<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:56:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18503\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18503\" href=\"#collapse-16-18503\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">PageRank<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18503\" aria-labelledby=\"faq_16-18503\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>With PageRank, Google rates the popularity of a web page using a scale from 0 to 10. The value 0 indicates that websites have no or extremely few links and the value 10 indicates that there is an extremely high number of links.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18193 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Paid Content<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:08:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18193\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18193\" href=\"#collapse-16-18193\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Paid Content<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18193\" aria-labelledby=\"faq_16-18193\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-173 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-176 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-175\"><p>The term refers to content that a customer receives and can use only in exchange for payment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18190 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Paid Media<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:07:30+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18190\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18190\" href=\"#collapse-16-18190\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Paid Media<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18190\" aria-labelledby=\"faq_16-18190\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-174 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-177 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-176\"><p>This refers to paid media services. The advertising companies pay a compulsory part of fees for a communication channel of advertising media.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18187 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Paid Search<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:04:31+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18187\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18187\" href=\"#collapse-16-18187\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Paid Search<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18187\" aria-labelledby=\"faq_16-18187\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-175 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-178 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-177\"><p>This means the delivery of advertisements in the upper part of the search results in a search engine.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18571 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pay Per Click<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T16:00:59+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18571\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18571\" href=\"#collapse-16-18571\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pay Per Click<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18571\" aria-labelledby=\"faq_16-18571\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is a billing model in online marketing. In this case, one service is charged per click.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18570 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pay Per Install<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T16:01:47+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18570\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18570\" href=\"#collapse-16-18570\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pay Per Install<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18570\" aria-labelledby=\"faq_16-18570\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is a billing method in online marketing. In this case, costs are only incurred if the advertised software is installed by a user. This is mainly used in affiliate marketing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18569 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pay per link<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T16:02:16+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18569\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18569\" href=\"#collapse-16-18569\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pay per link<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18569\" aria-labelledby=\"faq_16-18569\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>In this case, the customer is only charged if a link is placed by a website operator on the website of an advertiser.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18568 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pay per SignUp<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T14:34:59+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18568\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18568\" href=\"#collapse-16-18568\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pay per SignUp<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18568\" aria-labelledby=\"faq_16-18568\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-176 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-179 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-178\"><p>Costs are only incurred in the event of registration. This can take the form of a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter registration<\/a>, for example.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18567 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pay-per-view (PPV)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T16:03:25+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18567\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18567\" href=\"#collapse-16-18567\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pay-per-view (PPV)<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18567\" aria-labelledby=\"faq_16-18567\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>With this billing model, costs are only incurred as soon as an ad is displayed on a website.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18501 p-en \"><span class=\"entry-title rich-snippet-hidden\">Performance Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:49:07+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18501\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18501\" href=\"#collapse-16-18501\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Performance Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18501\" aria-labelledby=\"faq_16-18501\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-177 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-180 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-179\"><p>In performance marketing, certain reactions to marketing measures can be measured very precisely. Key disciplines include performance display advertising, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a> and <a href=\"https:\/\/adpepper.com\/en\/faq-items\/lead-generierung\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead generation<\/a>. For example, a reaction could be a click on an <a href=\"https:\/\/adpepper.com\/en\/faq-items\/banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertising banner<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18500 p-en \"><span class=\"entry-title rich-snippet-hidden\">Permalink<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:52:07+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18500\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18500\" href=\"#collapse-16-18500\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Permalink<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18500\" aria-labelledby=\"faq_16-18500\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A permalink is a permanent link where the content of a web page always remains the same.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18491 p-en \"><span class=\"entry-title rich-snippet-hidden\">Permission marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T14:39:39+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18491\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18491\" href=\"#collapse-16-18491\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Permission marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18491\" aria-labelledby=\"faq_16-18491\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-178 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-181 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-180\"><p>In permission marketing, information or advertising is sent only with the express consent of the recipient. Permission marketing is mainly used in <a href=\"https:\/\/adpepper.com\/en\/faq-items\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>. <a href=\"https:\/\/adpepper.com\/en\/faq-items\/double-opt-in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Double opt-in<\/a> registration is a frequently used method of permission marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18184 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Persona Based Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:03:59+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18184\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18184\" href=\"#collapse-16-18184\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Persona Based Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18184\" aria-labelledby=\"faq_16-18184\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-179 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-182 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-181\"><p>This describes an approach in which various fictional characters (&#8220;personas&#8221;) are used to represent specific user types of a target group.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18181 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Plugin<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T10:25:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18181\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18181\" href=\"#collapse-16-18181\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Plugin<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18181\" aria-labelledby=\"faq_16-18181\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-180 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-183 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-182\"><p>Is a type of software that can be integrated into a larger application to give it additional functionality. Plugins are mostly used in content management systems, browsers and other applications to add or extend certain functions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18178 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Point of Sale (POS)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:03:00+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18178\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18178\" href=\"#collapse-16-18178\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Point of Sale (POS)<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18178\" aria-labelledby=\"faq_16-18178\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-181 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-184 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-183\"><p>Refers to the place where a sale takes place, on the web such as an online store.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18487 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pop-Under<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:30:38+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18487\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18487\" href=\"#collapse-16-18487\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pop-Under<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18487\" aria-labelledby=\"faq_16-18487\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The pop-under, unlike the pop-up, opens in a separate browser window in the background. Often, a pop-under is not noticed until the active browser window is closed.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18486 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pop-Up<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:40:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18486\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18486\" href=\"#collapse-16-18486\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pop-Up<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18486\" aria-labelledby=\"faq_16-18486\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A pop-up opens directly in the actively used browser window. These can appear either by clicking on a specific button, or can appear without any special interaction. The most common form of pop-ups is advertising.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18499 p-en \"><span class=\"entry-title rich-snippet-hidden\">Post Click<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-20T10:51:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18499\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18499\" href=\"#collapse-16-18499\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Post Click<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18499\" aria-labelledby=\"faq_16-18499\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-182 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-185 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-184\"><p>In contrast to a post view conversion, the user has clicked on the advertising material and made a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion\/\">conversion<\/a> within a defined period of time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18175 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Post-Conversion Marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:02:27+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18175\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18175\" href=\"#collapse-16-18175\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Post-Conversion Marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18175\" aria-labelledby=\"faq_16-18175\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-183 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-186 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-185\"><p>Is a form of marketing that serves to retain customers. After the first conversion, the customer is presented with further options for an action.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18497 p-en \"><span class=\"entry-title rich-snippet-hidden\">Post Views<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T14:42:10+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18497\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18497\" href=\"#collapse-16-18497\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Post Views<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18497\" aria-labelledby=\"faq_16-18497\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-184 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-187 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-186\"><p>Post views can only be measured if tags\/redirects are used or an image pixel of the customer is built into the physical advertising media. A post view is generated when the user sees the ad but does not click and generates a <a href=\"https:\/\/adpepper.com\/en\/faq-items\/conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a> at a later time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18493 p-en \"><span class=\"entry-title rich-snippet-hidden\">Pre-Header<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:39:18+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18493\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18493\" href=\"#collapse-16-18493\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Pre-Header<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18493\" aria-labelledby=\"faq_16-18493\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The first lines of an email are called the pre-header. Often, the mobile version or even some desktop email programs display more than just the sender and subject. Therefore, it is very important to put the most important and interesting information for the reader in the pre-header.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18498 p-en \"><span class=\"entry-title rich-snippet-hidden\">Preferred Deal<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:50:29+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18498\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18498\" href=\"#collapse-16-18498\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Preferred Deal<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18498\" aria-labelledby=\"faq_16-18498\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The Preferred Deal is one of the four programmatic deal types and is also called the Unreserved Fixed Rate. In this process, pre-negotiated fixed prices are assigned to the inventory. Advertisers can thus purchase inventory at a fixed price, although there is no guarantee of delivery and inventory cannot be reserved.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18496 p-en \"><span class=\"entry-title rich-snippet-hidden\">Prestitial<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:43:35+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18496\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18496\" href=\"#collapse-16-18496\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Prestitial<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18496\" aria-labelledby=\"faq_16-18496\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A prestitial is an advertisement that appears directly when a web page is opened. Often, this advertising insertion extends over the entire screen area. This can either be closed with a &#8220;Close&#8221; button or will be closed automatically after a certain time.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18492 p-en \"><span class=\"entry-title rich-snippet-hidden\">Private Auction<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T13:38:38+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18492\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18492\" href=\"#collapse-16-18492\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Private Auction<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18492\" aria-labelledby=\"faq_16-18492\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The Private Auction belongs to one of the four programmatic transaction types and is also called Invitation-Only Auction. Participants in a Private Auction can purchase inventory exclusively, as the supply-side platform is only sold to single or multiple selected advertisers.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18490 p-en \"><span class=\"entry-title rich-snippet-hidden\">Programmatic Advertising<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T14:47:03+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18490\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18490\" href=\"#collapse-16-18490\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Programmatic Advertising<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18490\" aria-labelledby=\"faq_16-18490\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-185 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-188 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-187\"><p>Programmatic advertising is the automated buying and selling of individualized advertising. The complete process of a &#8220;supply-side platform&#8221; and &#8220;<a href=\"https:\/\/adpepper.com\/en\/faq-items\/demand-side-plattform-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">demand-side platform<\/a>&#8221; is handled by programmatic technologies in real time. With the help of existing user data collected in the so-called <a href=\"https:\/\/adpepper.com\/en\/faq-items\/data-management-platform-dmp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data Management Platform<\/a>, advertising can be played out to Internet users individually and in real time. In online auctions, advertisers automatically bid on available advertising space; this happens within programmatic advertising, but is also referred to as &#8220;real-time bidding (RTB).&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18169 glossar-en p-en \"><span class=\"entry-title rich-snippet-hidden\">Push Notifications<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T17:01:01+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_16-18169\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-16\" data-target=\"#collapse-16-18169\" href=\"#collapse-16-18169\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Push Notifications<\/div><\/a><\/h4><\/div><div id=\"collapse-16-18169\" aria-labelledby=\"faq_16-18169\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-186 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-189 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-188\"><p>Are notifications sent by mobile applications to users* to inform them about certain events or updates.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8657676e39e114dc258\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-8657676e39e114dc258\" href=\"#tab-8657676e39e114dc258\"><h4 class=\"fusion-tab-heading\">q<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-8657676e39e114dc258\" id=\"tab-fbaca69d564fa548bca\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-17 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-17 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-17 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-17 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-17 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-17 .panel-title a:not(:hover){}.fusion-accordian  #accordian-17 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-17 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-17 .panel-title a:hover,.fusion-accordian #accordian-17 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-17 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-17 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-17 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-17 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-17\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18574 q-en \"><span class=\"entry-title rich-snippet-hidden\">Quality factor<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T14:54:31+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_17-18574\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-17\" data-target=\"#collapse-17-18574\" href=\"#collapse-17-18574\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quality factor<\/div><\/a><\/h4><\/div><div id=\"collapse-17-18574\" aria-labelledby=\"faq_17-18574\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-187 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-190 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-189\"><p>The quality factor is important for the ranking of a Google AdWords ad. This is composed of the click-through rate, the relevance of the ad text and the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/landing-page-landeseite\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a>. Ads with a high quality factor are ranked preferentially, even if the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/cost-per-click-cpc\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPC<\/a> bid is lower than for websites with a below-average quality factor.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18692 q-en \"><span class=\"entry-title rich-snippet-hidden\">Query<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:59:12+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_17-18692\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-17\" data-target=\"#collapse-17-18692\" href=\"#collapse-17-18692\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Query<\/div><\/a><\/h4><\/div><div id=\"collapse-17-18692\" aria-labelledby=\"faq_17-18692\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p> A simple search query in a search engine is called a query. During a query, existing databases are scanned and corresponding search results are delivered.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c8be505350da8131d70\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-c8be505350da8131d70\" href=\"#tab-c8be505350da8131d70\"><h4 class=\"fusion-tab-heading\">r<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-c8be505350da8131d70\" id=\"tab-887d08bca2e1bcf658f\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-18 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-18 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-18 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-18 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-18 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-18 .panel-title a:not(:hover){}.fusion-accordian  #accordian-18 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-18 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-18 .panel-title a:hover,.fusion-accordian #accordian-18 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-18 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-18 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-18 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-18 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-18\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18163 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Range<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T11:51:31+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18163\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18163\" href=\"#collapse-18-18163\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Range<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18163\" aria-labelledby=\"faq_18-18163\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-188 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-191 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-190\"><p>The term is a time-honored <a href=\"https:\/\/omr.com\/de\/daily\/glossary\/kpi\/\">KPI<\/a> that is useful in traditional media, newspapers or TV as well as radio, but also online media. It refers to the number of people during the advertising that is reached by it.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18583 r-en \"><span class=\"entry-title rich-snippet-hidden\">Real-Time Advertising<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:10:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18583\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18583\" href=\"#collapse-18-18583\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Real-Time Advertising<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18583\" aria-labelledby=\"faq_18-18583\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-189 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-192 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-191\"><p>Real-time advertising (RTA) describes a concept of online marketing in which advertising space is auctioned in real time. These advertising spaces are offered by publishers via a so-called supply-side platform and purchased by advertisers via the <a href=\"https:\/\/adpepper.com\/en\/faq-items\/demand-side-plattform-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">demand-side platform<\/a>. The highest bidder wins the auction.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18582 r-en \"><span class=\"entry-title rich-snippet-hidden\">Real Time Bidding (RTB)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:54:01+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18582\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18582\" href=\"#collapse-18-18582\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Real Time Bidding (RTB)<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18582\" aria-labelledby=\"faq_18-18582\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is an auction process in which advertisers bid for an advertising space. First, the provider specifies the minimum price (floor price) at which he would like to offer the advertising space, and then the advertisers specify the maximum bid they would like to submit for the placement. The available advertising space is released to the highest bidder in real time. Two auction types of RTB (Real-Time Bidding) are First-Price and Second-Price Auctions. First-Price Auction means that the winner of the auction must pay his highest bid. However, in the Second-Price Auction, the highest bidder only has to pay the price of the second-highest bid.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20137 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Real-time marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T15:02:24+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-20137\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-20137\" href=\"#collapse-18-20137\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Real-time marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-18-20137\" aria-labelledby=\"faq_18-20137\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-190 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-193 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-192\"><p>Real-time marketing uses a current event or trend to establish contact with a community online.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19880 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Real-time search<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-04T12:08:25+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-19880\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-19880\" href=\"#collapse-18-19880\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Real-time search<\/div><\/a><\/h4><\/div><div id=\"collapse-18-19880\" aria-labelledby=\"faq_18-19880\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-191 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-194 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-193\"><p>Means the search for daily updated content and provides an overview of this. The focus here is on the time frame.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18166 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Redirect<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T16:56:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18166\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18166\" href=\"#collapse-18-18166\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Redirect<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18166\" aria-labelledby=\"faq_18-18166\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-192 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-195 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-194\"><p>Is a mechanism used to redirect users from one web page or URL to another web page or URL.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20027 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Reel<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T16:03:58+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-20027\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-20027\" href=\"#collapse-18-20027\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Reel<\/div><\/a><\/h4><\/div><div id=\"collapse-18-20027\" aria-labelledby=\"faq_18-20027\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-193 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-196 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-195\"><p>Reels are short videos on Instagram that can be accompanied by music or special effects.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18502 r-en \"><span class=\"entry-title rich-snippet-hidden\">Relaunch<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-20T09:23:33+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18502\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18502\" href=\"#collapse-18-18502\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Relaunch<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18502\" aria-labelledby=\"faq_18-18502\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A relaunch is the publication of a revised website. This is often done due to the redesign of a website. This includes, for example, modernization, improvement of usability and also structural changes to the website.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20088 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Relevance Score<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-01T19:13:14+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-20088\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-20088\" href=\"#collapse-18-20088\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Relevance Score<\/div><\/a><\/h4><\/div><div id=\"collapse-18-20088\" aria-labelledby=\"faq_18-20088\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-194 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-197 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-196\"><p>The Relevance Score is a measurement in the Facebook Ads Manager that uses a scale of 1 to 10 to show how well your target group responds to your ads.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18579 r-en \"><span class=\"entry-title rich-snippet-hidden\">Resolution<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:13:57+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18579\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18579\" href=\"#collapse-18-18579\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Resolution<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18579\" aria-labelledby=\"faq_18-18579\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-195 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-198 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-197\"><p>The screen resolution of an output device is called resolution. This is displayed in the form of pixel values. With the help of <a href=\"https:\/\/adpepper.com\/en\/faq-items\/media-queries\/\" target=\"_blank\" rel=\"noopener noreferrer\">media queries<\/a>, resolutions can be queried to determine the appropriate page layout for different screen sizes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18578 r-en \"><span class=\"entry-title rich-snippet-hidden\">Responsive web design<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:16:13+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18578\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18578\" href=\"#collapse-18-18578\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Responsive web design<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18578\" aria-labelledby=\"faq_18-18578\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-196 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-199 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-198\"><p>With reponsive web design, the web design automatically adapts to the different screen sizes. Thus, images, texts and videos of a web page are set variable in size. With the help of <a href=\"https:\/\/adpepper.com\/en\/faq-items\/media-queries\/\" target=\"_blank\" rel=\"noopener noreferrer\">media queries<\/a>, various conditions of an output device are queried down to the smallest detail in order to adapt the web page perfectly to the device. In contrast to this is <a href=\"https:\/\/adpepper.com\/en\/faq-items\/adaptive-web-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adaptive Web Design<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20288 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Retargeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:47:00+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-20288\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-20288\" href=\"#collapse-18-20288\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Retargeting<\/div><\/a><\/h4><\/div><div id=\"collapse-18-20288\" aria-labelledby=\"faq_18-20288\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-197 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-200 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-199\"><p>Retargeting is an online advertising strategy used to retarget visitors to a website who have previously left without converting.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18160 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Retention Rate (RR)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T11:18:42+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18160\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18160\" href=\"#collapse-18-18160\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Retention Rate (RR)<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18160\" aria-labelledby=\"faq_18-18160\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-198 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-201 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-200\"><p>The &#8220;customer retention rate&#8221; indicates how many customers or users of a service or product are still using it after a certain period of time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18157 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">Return on Investment (ROI)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T10:27:14+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18157\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18157\" href=\"#collapse-18-18157\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Return on Investment (ROI)<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18157\" aria-labelledby=\"faq_18-18157\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-199 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-202 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-201\"><p>Is an economic variable that represents the relationship between investment and profit.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18577 r-en \"><span class=\"entry-title rich-snippet-hidden\">Rich Media<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:55:57+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18577\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18577\" href=\"#collapse-18-18577\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Rich Media<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18577\" aria-labelledby=\"faq_18-18577\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Content on a page that is supported by animations, videos or audio is called rich media content.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18154 glossar-en r-en \"><span class=\"entry-title rich-snippet-hidden\">ROAS (Return on Advertising Spend)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T10:26:22+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18154\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18154\" href=\"#collapse-18-18154\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">ROAS (Return on Advertising Spend)<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18154\" aria-labelledby=\"faq_18-18154\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-200 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-203 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-202\"><p>The key figure indicates the actual profit per advertising ad.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18576 r-en \"><span class=\"entry-title rich-snippet-hidden\">robots.txt<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:56:23+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18576\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18576\" href=\"#collapse-18-18576\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">robots.txt<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18576\" aria-labelledby=\"faq_18-18576\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This is a file that is stored on a website server. In this process, <a href=\"https:\/\/adpepper.com\/faq-items\/crawler\/\" target=\"_blank\" rel=\"noopener noreferrer\">crawlers<\/a> are informed by search engines which areas of a web page should not be crawled or indexed. This is ultimately stored in the root directory of a web page. Thus, different areas of web pages can be excluded from the search results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18575 r-en \"><span class=\"entry-title rich-snippet-hidden\">RSS feeds<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:56:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_18-18575\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-18\" data-target=\"#collapse-18-18575\" href=\"#collapse-18-18575\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">RSS feeds<\/div><\/a><\/h4><\/div><div id=\"collapse-18-18575\" aria-labelledby=\"faq_18-18575\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>RSS feed means Really Simple Syndication. In this process, messages from different websites are linked together. Mostly, this is offered by news sites or web blogs to point out new posts.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-6f5dfcf3518fb6d9ea7\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-6f5dfcf3518fb6d9ea7\" href=\"#tab-6f5dfcf3518fb6d9ea7\"><h4 class=\"fusion-tab-heading\">s<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-6f5dfcf3518fb6d9ea7\" id=\"tab-b925fe5a60f92310dec\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-19 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-19 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-19 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-19 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-19 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-19 .panel-title a:not(:hover){}.fusion-accordian  #accordian-19 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-19 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-19 .panel-title a:hover,.fusion-accordian #accordian-19 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-19 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-19 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-19 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-19 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-19\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18585 s-en \"><span class=\"entry-title rich-snippet-hidden\">Scattering losses<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:47:31+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18585\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18585\" href=\"#collapse-19-18585\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Scattering losses<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18585\" aria-labelledby=\"faq_19-18585\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Spreading losses occur when an advertising campaign reaches people who do not belong to the advertiser&#8217;s target group.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18123 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Search engine advertising (SEA)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:22:47+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18123\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18123\" href=\"#collapse-19-18123\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Search engine advertising (SEA)<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18123\" aria-labelledby=\"faq_19-18123\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-201 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-204 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-203\"><p>Means the booking of ads on search engine results pages. Together with SEO, it forms a part of search engine marketing (SEM). The most relevant in this country are Google Ads.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18129 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Search engine marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-14T16:47:36+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18129\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18129\" href=\"#collapse-19-18129\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Search engine marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18129\" aria-labelledby=\"faq_19-18129\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-202 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-205 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-204\"><p>In online marketing, deals with the measures that improve the visibility of a website in search engine results. This is divided into search engine optimization (SEO) and paid search engine advertising (SEA).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18126 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Search Engine Optimization (SEO)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-14T16:40:25+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18126\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18126\" href=\"#collapse-19-18126\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Search Engine Optimization (SEO)<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18126\" aria-labelledby=\"faq_19-18126\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-203 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-206 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-205\"><p>This online marketing discipline is about increasing unpaid (organic) visibility in the search engine.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18120 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Search volume<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:26:08+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18120\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18120\" href=\"#collapse-19-18120\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Search volume<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18120\" aria-labelledby=\"faq_19-18120\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-204 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-207 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-206\"><p>Is a key figure that indicates how often a keyword was searched for within a certain period of time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18589 s-en \"><span class=\"entry-title rich-snippet-hidden\">Seeding<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:45:57+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18589\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18589\" href=\"#collapse-19-18589\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Seeding<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18589\" aria-labelledby=\"faq_19-18589\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Seeding involves the targeted dissemination of media messages via relevant networks. This is most often done on social networks.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18588 s-en \"><span class=\"entry-title rich-snippet-hidden\">Semantic targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:46:23+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18588\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18588\" href=\"#collapse-19-18588\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Semantic targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18588\" aria-labelledby=\"faq_19-18588\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Semantic targeting is a way of addressing target groups in online marketing. In this process, the complete visible text of a page is analyzed and key topics are determined. This makes it possible to set up topic-specific online campaigns and prevent irrelevant misplacements. Even synonyms or ambiguous terms of a web page are recognized accurately. Specific and precise topic areas can be determined in order to address the Internet user exactly when he or she is dealing with the topic.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18151 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">SEO ROI<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:33:23+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18151\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18151\" href=\"#collapse-19-18151\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">SEO ROI<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18151\" aria-labelledby=\"faq_19-18151\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-205 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-208 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-207\"><p>This metric is used in a wide variety of business areas, including search engine optimization (SEO ROI). ROI stands for the difference between revenue and investment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20093 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Share<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T13:09:48+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20093\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20093\" href=\"#collapse-19-20093\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Share<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20093\" aria-labelledby=\"faq_19-20093\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-206 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-209 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-208\"><p>Refers to the sharing (&#8220;share&#8221;) of content on social media.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20104 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Shoppable Posts<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T13:24:05+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20104\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20104\" href=\"#collapse-19-20104\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Shoppable Posts<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20104\" aria-labelledby=\"faq_19-20104\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-207 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-210 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-209\"><p>The term means that companies can sell their products directly from an organic post.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18587 s-en \"><span class=\"entry-title rich-snippet-hidden\">Single-Opt-in<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:46:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18587\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18587\" href=\"#collapse-19-18587\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Single-Opt-in<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18587\" aria-labelledby=\"faq_19-18587\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A simple registration or order on the Internet without subsequent confirmation is referred to as single opt-in.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18148 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Sitemap<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T10:21:04+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18148\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18148\" href=\"#collapse-19-18148\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Sitemap<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18148\" aria-labelledby=\"faq_19-18148\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-208 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-211 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-210\"><p>Is a structured list of pages and content of a website. The site map serves as an overview of the structure and navigation of the website, helping users and search engines to discover and explore the different sections and content of the website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20450 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Skyscraper<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T11:59:35+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20450\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20450\" href=\"#collapse-19-20450\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Skyscraper<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20450\" aria-labelledby=\"faq_19-20450\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-209 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-212 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-211\"><p>Rectangular, vertical and dynamic advertising space that is placed as an advertisement on websites and usually links to the sender&#8217;s website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18145 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Social marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T10:16:24+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18145\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18145\" href=\"#collapse-19-18145\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Social marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18145\" aria-labelledby=\"faq_19-18145\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-210 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-213 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-212\"><p>This is a marketing concept that is not profit oriented. Rather, it aims to (positively) influence, maintain, or raise awareness of socially important values, attitudes, and behaviors.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20020 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Social Media<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T15:56:55+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20020\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20020\" href=\"#collapse-19-20020\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Social Media<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20020\" aria-labelledby=\"faq_19-20020\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-211 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-214 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-213\"><p>The term describes websites and apps that allow users to create, share and network content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18676 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Social media monitoring<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T10:24:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18676\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18676\" href=\"#collapse-19-18676\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Social media monitoring<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18676\" aria-labelledby=\"faq_19-18676\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-212 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-215 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-214\"><p>Is defined as observing and analyzing opinions and discussions about a company or brand on the Internet.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20284 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Social selling<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T15:41:30+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20284\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20284\" href=\"#collapse-19-20284\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Social selling<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20284\" aria-labelledby=\"faq_19-20284\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-213 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-216 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-215\"><p>Social selling is a sales methodology in which a company&#8217;s social media channels are used to interact with potential customers and generate leads.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18586 s-en \"><span class=\"entry-title rich-snippet-hidden\">Social signs<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:47:12+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18586\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18586\" href=\"#collapse-19-18586\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Social signs<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18586\" aria-labelledby=\"faq_19-18586\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Social Signs are social media signals. This includes, for example, tweets (on Twitter) or comments, likes and Facebook shares.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18139 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Social tagging<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T09:36:24+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18139\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18139\" href=\"#collapse-19-18139\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Social tagging<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18139\" aria-labelledby=\"faq_19-18139\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-214 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-217 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-216\"><p>Refers to the classification of online content with individual keywords. The goal is to make content searchable and thus ensure that it can be used by other users.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18573 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Source code<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:07:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18573\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18573\" href=\"#collapse-19-18573\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Source code<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18573\" aria-labelledby=\"faq_19-18573\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-215 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-218 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-217\"><p>Source codes are created with the help of various programming languages such as PHP, <a href=\"https:\/\/adpepper.com\/en\/faq-items\/html5-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">HTML<\/a>, Ruby or <a href=\"https:\/\/adpepper.com\/en\/faq-items\/java\/\" target=\"_blank\" rel=\"noopener noreferrer\">Java<\/a> to make the text of a computer program readable for the Internet user.<br \/>\nA browser can process this source code and ultimately display it as a web page. Source code can also be referred to as source code, page source code, or source code.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18136 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Sponsored Link<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-15T09:33:29+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18136\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18136\" href=\"#collapse-19-18136\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Sponsored Link<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18136\" aria-labelledby=\"faq_19-18136\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-216 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-219 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-218\"><p>The term can mean two different things in online marketing. One variant describes the term sponsored link as a paid service in the advertising section of search engines and another variant means references to other websites via a link.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20221 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Sponsored posts<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T12:55:11+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20221\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20221\" href=\"#collapse-19-20221\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Sponsored posts<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20221\" aria-labelledby=\"faq_19-20221\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-217 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-220 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-219\"><p>Sponsored posts are social media posts in which an influencer or celebrity promotes a brand or product in return for payment. These posts must be marked as advertising with hashtags such as #ad or #sponsored.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20295 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Stickers<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T16:13:17+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20295\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20295\" href=\"#collapse-19-20295\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Stickers<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20295\" aria-labelledby=\"faq_19-20295\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-218 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-221 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-220\"><p>Stickers are a feature of stories on social media platforms such as Snapchat or Instagram. They allow users to add additional information and elements to a post. Some stickers also contain interactive functions such as questions or surveys.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20301 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Stories<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T16:20:12+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-20301\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-20301\" href=\"#collapse-19-20301\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Stories<\/div><\/a><\/h4><\/div><div id=\"collapse-19-20301\" aria-labelledby=\"faq_19-20301\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-219 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-222 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-221\"><p>Stories are a form of ephemeral content on Facebook, Instagram or Snapchat that disappears after 24 hours.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18132 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Subdomain<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-14T16:48:08+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18132\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18132\" href=\"#collapse-19-18132\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Subdomain<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18132\" aria-labelledby=\"faq_19-18132\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-220 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-223 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-222\"><p>Is a part of a domain that identifies a distinct area within a larger website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18584 s-en \"><span class=\"entry-title rich-snippet-hidden\">Supply Side Platform (SSP)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:36:33+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18584\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18584\" href=\"#collapse-19-18584\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Supply Side Platform (SSP)<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18584\" aria-labelledby=\"faq_19-18584\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-221 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-224 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-223\"><p>An SSP bundles the inventory of publishers and makes it available to various ad networks and <a href=\"https:\/\/adpepper.com\/en\/faq-items\/demand-side-plattform-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">demand-side platforms<\/a>. The goal is optimal yield management, i.e. the best possible monetization of the advertising inventory.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18679 glossar-en s-en \"><span class=\"entry-title rich-snippet-hidden\">Visibility index<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T10:24:43+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_19-18679\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-19\" data-target=\"#collapse-19-18679\" href=\"#collapse-19-18679\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Visibility index<\/div><\/a><\/h4><\/div><div id=\"collapse-19-18679\" aria-labelledby=\"faq_19-18679\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-222 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-225 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-224\"><p><strong> <\/strong>Is an established key figure in online marketing. It shows the visibility of a domain or its general findability.<\/p>\n<p><strong> <\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-15758ddc43a65ec4b42\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-15758ddc43a65ec4b42\" href=\"#tab-15758ddc43a65ec4b42\"><h4 class=\"fusion-tab-heading\">t<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-15758ddc43a65ec4b42\" id=\"tab-27c0e70b0f95ab10750\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-20 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-20 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-20 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-20 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-20 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-20 .panel-title a:not(:hover){}.fusion-accordian  #accordian-20 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-20 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-20 .panel-title a:hover,.fusion-accordian #accordian-20 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-20 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-20 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-20 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-20 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-20\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18597 t-en \"><span class=\"entry-title rich-snippet-hidden\">Tag<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-21T12:25:29+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18597\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18597\" href=\"#collapse-20-18597\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Tag<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18597\" aria-labelledby=\"faq_20-18597\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-223 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-226 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-225\"><p>A tag can be compared to a keyword. This allows certain elements to be categorized, structured and specified.<br \/>\nTagging is the process of assigning keywords to different content. For example, users can use tags to add information to various content, such as images, and thus describe them. This makes it easier for the user to search for similar content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18114 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Targeting<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:19:30+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18114\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18114\" href=\"#collapse-20-18114\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Targeting<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18114\" aria-labelledby=\"faq_20-18114\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-224 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-227 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-226\"><p>In the context of online marketing, this refers to all strategies for displaying advertising campaigns as precisely as possible to specific, suitable users, thus avoiding wastage and increasing conversion probabilities.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18647 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Term in German<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-22T15:54:17+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18647\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18647\" href=\"#collapse-20-18647\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Term in German<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18647\" aria-labelledby=\"faq_20-18647\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-225 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-228 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-227\"><p>Heise editor Andreas Stiller translated the abbreviation into German as &#8220;Fragen, Antworten, Quintessenzen&#8221;. Another transfer is &#8220;question-answer source&#8221;. Rarely, one also sees the literally translated abbreviation variant <b>HGF<\/b> for <i>frequently asked questions<\/i>.<\/p>\n<p>Since the answers are usually also available, the abbreviation Q&amp;A (Questions and Answers) or the English equivalent Q&amp;A (Questions and Answers) is also occasionally used.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19793 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Third party cookies<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T13:34:52+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-19793\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-19793\" href=\"#collapse-20-19793\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Third party cookies<\/div><\/a><\/h4><\/div><div id=\"collapse-20-19793\" aria-labelledby=\"faq_20-19793\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-226 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-229 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-228\"><p>These cookies are used by advertisers who collect user information via their advertising on other sites with the cookies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18596 t-en \"><span class=\"entry-title rich-snippet-hidden\">Thousand-contact price (CPM)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:41:17+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18596\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18596\" href=\"#collapse-20-18596\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Thousand-contact price (CPM)<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18596\" aria-labelledby=\"faq_20-18596\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>This indicates how much must be spent on an advertising measure in order to reach a thousand people in a target group per visual contact. This term originates from media planning.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20307 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Thread<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T16:30:56+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-20307\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-20307\" href=\"#collapse-20-20307\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Thread<\/div><\/a><\/h4><\/div><div id=\"collapse-20-20307\" aria-labelledby=\"faq_20-20307\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-227 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-230 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-229\"><p>A thread is a message thread that represents a conversation. Threads start with an original message, followed by a series of replies or comments.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18595 t-en \"><span class=\"entry-title rich-snippet-hidden\">Thumbnail<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:41:51+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18595\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18595\" href=\"#collapse-20-18595\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Thumbnail<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18595\" aria-labelledby=\"faq_20-18595\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Small and short images used as previews are called thumbnails.<br \/>\nSince these images have a lower loading time, a web page can be built much faster. Due to the small size of the images, quite a few thumbnails can be placed on one page. Often the thumbnails can be enlarged with a click.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20456 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Timeline<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-06T12:09:28+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-20456\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-20456\" href=\"#collapse-20-20456\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Timeline<\/div><\/a><\/h4><\/div><div id=\"collapse-20-20456\" aria-labelledby=\"faq_20-20456\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-228 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-231 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-230\"><p>A timeline is a chronological display of messages in a column. The term is used in particular on Facebook for the chronological display of posts.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18593 t-en \"><span class=\"entry-title rich-snippet-hidden\">Touchpoints<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-20T09:58:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18593\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18593\" href=\"#collapse-20-18593\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Touchpoints<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18593\" aria-labelledby=\"faq_20-18593\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>So-called touchpoints occur when an Internet user comes into contact with products, companies or brands in the course of the customer journey. These various touch points can be managed by companies through paid advertising, for example. Through the various touchpoints, the advertiser can track which steps the customer takes until he finally makes the purchase. The rule here is: the more touchpoints the better.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18592 t-en \"><span class=\"entry-title rich-snippet-hidden\">Tracking<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:42:46+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18592\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18592\" href=\"#collapse-20-18592\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Tracking<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18592\" aria-labelledby=\"faq_20-18592\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Tracking allows the user behavior of an Internet user to be tracked. Through so-called user tracking, the click and scroll behavior of Internet users is logged. Eye tracking analyzes what the user looks at first on a web page.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18591 t-en \"><span class=\"entry-title rich-snippet-hidden\">Traffic<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:42:59+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18591\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18591\" href=\"#collapse-20-18591\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Traffic<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18591\" aria-labelledby=\"faq_20-18591\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Data traffic on the Internet is referred to as traffic. This can be used mainly to measure the frequency of content views.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20320 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Trending<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T16:42:56+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-20320\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-20320\" href=\"#collapse-20-20320\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Trending<\/div><\/a><\/h4><\/div><div id=\"collapse-20-20320\" aria-labelledby=\"faq_20-20320\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-229 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-232 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-231\"><p>Trending refers to a topic or hashtag that is popular on social media at that time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20009 glossar-en t-en \"><span class=\"entry-title rich-snippet-hidden\">Troll (Internet or social media)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-29T15:26:36+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-20009\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-20009\" href=\"#collapse-20-20009\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Troll (Internet or social media)<\/div><\/a><\/h4><\/div><div id=\"collapse-20-20009\" aria-labelledby=\"faq_20-20009\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-230 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-233 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-232\"><p>People who want to slow down or destroy discussions on the Internet for no apparent reason. They try to evoke as emotional a reaction as possible from those involved.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18590 t-en \"><span class=\"entry-title rich-snippet-hidden\">Trustrank<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:43:18+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_20-18590\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-20\" data-target=\"#collapse-20-18590\" href=\"#collapse-20-18590\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Trustrank<\/div><\/a><\/h4><\/div><div id=\"collapse-20-18590\" aria-labelledby=\"faq_20-18590\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The TrustRank algorithm is used to analyze and evaluate the quality of websites. Trusted pages are set manually and thus receive a high &#8220;trust&#8221;. These in turn can link to trustworthy pages. This is primarily to increase the quality of search results.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-79943e565ff09ee3159\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-79943e565ff09ee3159\" href=\"#tab-79943e565ff09ee3159\"><h4 class=\"fusion-tab-heading\">u<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-79943e565ff09ee3159\" id=\"tab-63f90ed893f5fd981b3\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-21 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-21 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-21 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-21 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-21 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-21 .panel-title a:not(:hover){}.fusion-accordian  #accordian-21 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-21 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-21 .panel-title a:hover,.fusion-accordian #accordian-21 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-21 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-21 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-21 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-21 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-21\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20207 glossar-en u-en \"><span class=\"entry-title rich-snippet-hidden\">unfollow<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T12:23:04+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_21-20207\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-21\" data-target=\"#collapse-21-20207\" href=\"#collapse-21-20207\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">unfollow<\/div><\/a><\/h4><\/div><div id=\"collapse-21-20207\" aria-labelledby=\"faq_21-20207\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-231 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-234 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-233\"><p>Unfollowing a person on social media terminates the subscription to the social media account of the person concerned.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18601 u-en \"><span class=\"entry-title rich-snippet-hidden\">Uniform Resource Locator (URL)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:37:56+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_21-18601\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-21\" data-target=\"#collapse-21-18601\" href=\"#collapse-21-18601\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Uniform Resource Locator (URL)<\/div><\/a><\/h4><\/div><div id=\"collapse-21-18601\" aria-labelledby=\"faq_21-18601\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The address of a web page is called a URL. This is entered directly into the address bar of a browser.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18600 u-en \"><span class=\"entry-title rich-snippet-hidden\">Usability<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:38:27+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_21-18600\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-21\" data-target=\"#collapse-21-18600\" href=\"#collapse-21-18600\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Usability<\/div><\/a><\/h4><\/div><div id=\"collapse-21-18600\" aria-labelledby=\"faq_21-18600\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Usability means user-friendliness and represents a user-friendly and clear design of a website, product, system or service. The higher the usability, the more efficiently and effectively a website or similar can be used. The usability of a page can also be tracked in tracking. If the page is designed to be user-friendly, this is also reflected in the conversion rate.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18599 u-en \"><span class=\"entry-title rich-snippet-hidden\">User Agent<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:38:58+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_21-18599\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-21\" data-target=\"#collapse-21-18599\" href=\"#collapse-21-18599\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">User Agent<\/div><\/a><\/h4><\/div><div id=\"collapse-21-18599\" aria-labelledby=\"faq_21-18599\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>When a browser is opened, a user agent is created in the HTTP header. In addition to the IP address, this also includes the type of browser and the operating system.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18598 u-en \"><span class=\"entry-title rich-snippet-hidden\">User Interface<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:39:22+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_21-18598\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-21\" data-target=\"#collapse-21-18598\" href=\"#collapse-21-18598\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">User Interface<\/div><\/a><\/h4><\/div><div id=\"collapse-21-18598\" aria-labelledby=\"faq_21-18598\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The interface between humans and computers is called the user interface. It should be designed in such a way that the user can effectively control the software or hardware and the application is pleasant and intuitive to use.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8dbfeab195f67339428\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-8dbfeab195f67339428\" href=\"#tab-8dbfeab195f67339428\"><h4 class=\"fusion-tab-heading\">v<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-8dbfeab195f67339428\" id=\"tab-82596455150a7c38132\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-22 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-22 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-22 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-22 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-22 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-22 .panel-title a:not(:hover){}.fusion-accordian  #accordian-22 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-22 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-22 .panel-title a:hover,.fusion-accordian #accordian-22 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-22 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-22 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-22 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-22 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-22\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20332 glossar-en v-en \"><span class=\"entry-title rich-snippet-hidden\">Verified<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T17:19:39+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-20332\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-20332\" href=\"#collapse-22-20332\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Verified<\/div><\/a><\/h4><\/div><div id=\"collapse-22-20332\" aria-labelledby=\"faq_22-20332\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-232 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-235 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-234\"><p>Verification in social media means that you have proven your identity to the provider of the respective social media platform and have been declared authentic &#8211; usually in the form of a check mark that means &#8220;verified&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18117 glossar-en v-en \"><span class=\"entry-title rich-snippet-hidden\">Video Advertising<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:18:58+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-18117\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-18117\" href=\"#collapse-22-18117\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Video Advertising<\/div><\/a><\/h4><\/div><div id=\"collapse-22-18117\" aria-labelledby=\"faq_22-18117\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-233 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-236 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-235\"><p>Refers to videos that are played out online as advertisements.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18110 glossar-en v-en \"><span class=\"entry-title rich-snippet-hidden\">Viewable Impression<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:18:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-18110\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-18110\" href=\"#collapse-22-18110\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Viewable Impression<\/div><\/a><\/h4><\/div><div id=\"collapse-22-18110\" aria-labelledby=\"faq_22-18110\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-234 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-237 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-236\"><p>Describes the duration for which an advertisement is visible on a screen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18607 v-en \"><span class=\"entry-title rich-snippet-hidden\">Viewport<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:14:46+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-18607\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-18607\" href=\"#collapse-22-18607\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Viewport<\/div><\/a><\/h4><\/div><div id=\"collapse-22-18607\" aria-labelledby=\"faq_22-18607\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>The visible area of a browser is called the viewport. The remaining part of a web page, which can only be viewed by scrolling or swiping, is therefore no longer part of the viewport.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18106 glossar-en v-en \"><span class=\"entry-title rich-snippet-hidden\">Viral marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:16:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-18106\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-18106\" href=\"#collapse-22-18106\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Viral marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-22-18106\" aria-labelledby=\"faq_22-18106\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-235 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-238 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-237\"><p>In this, companies or service providers create promotional content that spreads among consumers on its own because they share the content with each other.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18606 v-en \"><span class=\"entry-title rich-snippet-hidden\">Visit<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:15:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-18606\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-18606\" href=\"#collapse-22-18606\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Visit<\/div><\/a><\/h4><\/div><div id=\"collapse-22-18606\" aria-labelledby=\"faq_22-18606\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A visit to a website, or successive page views, is called a visit. If the Internet user is no longer active after 15 minutes, the visit is considered over.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20109 glossar-en v-en \"><span class=\"entry-title rich-snippet-hidden\">Vlogging<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-02T13:32:35+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-20109\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-20109\" href=\"#collapse-22-20109\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Vlogging<\/div><\/a><\/h4><\/div><div id=\"collapse-22-20109\" aria-labelledby=\"faq_22-20109\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-236 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-239 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-238\"><p>Stands for &#8220;video blogging&#8221;. Refers to a virtual diary in the form of a video contribution.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18103 glossar-en v-en \"><span class=\"entry-title rich-snippet-hidden\">Voice over Internet Protocol (VoIP)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-19T15:15:50+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_22-18103\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-22\" data-target=\"#collapse-22-18103\" href=\"#collapse-22-18103\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Voice over Internet Protocol (VoIP)<\/div><\/a><\/h4><\/div><div id=\"collapse-22-18103\" aria-labelledby=\"faq_22-18103\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-237 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-240 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-239\"><p>Is a technology that allows voice to be transmitted over the Internet. Unlike traditional telephone systems, which transmit voice over dedicated analog or digital networks, VoIP uses the Internet Protocol (IP) to convert voice into digital data packets and transmit them over the Internet.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a2f9db5dec0d62e1b2e\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-a2f9db5dec0d62e1b2e\" href=\"#tab-a2f9db5dec0d62e1b2e\"><h4 class=\"fusion-tab-heading\">w<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-a2f9db5dec0d62e1b2e\" id=\"tab-14813a986247b3c7f56\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-23 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-23 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-23 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-23 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-23 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-23 .panel-title a:not(:hover){}.fusion-accordian  #accordian-23 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-23 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-23 .panel-title a:hover,.fusion-accordian #accordian-23 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-23 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-23 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-23 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-23 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-23\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18605 w-en \"><span class=\"entry-title rich-snippet-hidden\">Web 1.0<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:29:28+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-18605\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-18605\" href=\"#collapse-23-18605\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Web 1.0<\/div><\/a><\/h4><\/div><div id=\"collapse-23-18605\" aria-labelledby=\"faq_23-18605\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Web 1.0 refers to the first phase of the Internet. In the process, the analog world was transformed into the digital one and presented statically on websites. User interaction was not possible in most cases.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18604 w-en \"><span class=\"entry-title rich-snippet-hidden\">Web 2.0<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:29:46+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-18604\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-18604\" href=\"#collapse-23-18604\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Web 2.0<\/div><\/a><\/h4><\/div><div id=\"collapse-23-18604\" aria-labelledby=\"faq_23-18604\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Web 2.0 is the further development of Web 1.0 and describes the change in the behavior of online users. In Web 2.0, the user himself is actively on the Internet, using it as a communication platform and sharing various contents, experiences and knowledge with other users. Two-way communication determines the understanding of Web 2.0.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18603 w-en \"><span class=\"entry-title rich-snippet-hidden\">Web-Controlling<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:30:12+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-18603\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-18603\" href=\"#collapse-23-18603\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Web-Controlling<\/div><\/a><\/h4><\/div><div id=\"collapse-23-18603\" aria-labelledby=\"faq_23-18603\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>With the help of web controlling, relevant information regarding user behavior on the website can be obtained and ultimately evaluated. This is especially helpful for measuring success, optimizing the website or collecting key figures for online marketing measures, if necessary. Among other things, this tool analyzes the time spent on a page, the origin of visitors or specific areas that are frequently visited. Helpful methods for evaluating user behavior include pixels, tags and cookies. In addition, individual reports can be created based on predefined click paths. In web controlling, a basic distinction is made between procedures for measuring success and for identifying weaknesses in the website. Methods that analyze this are, for example, tracking or conversion rates.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-20338 glossar-en w-en \"><span class=\"entry-title rich-snippet-hidden\">Webinar<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-12-05T17:29:40+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-20338\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-20338\" href=\"#collapse-23-20338\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Webinar<\/div><\/a><\/h4><\/div><div id=\"collapse-23-20338\" aria-labelledby=\"faq_23-20338\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-238 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-241 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-240\"><p>The term &#8220;webinar&#8221; combines the words &#8220;web&#8221; and &#8220;seminar&#8221;. A webinar is therefore the digital transmission of a presentation that is intended to inform and educate.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19818 glossar-en w-en \"><span class=\"entry-title rich-snippet-hidden\">Whitelist<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T16:06:27+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-19818\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-19818\" href=\"#collapse-23-19818\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Whitelist<\/div><\/a><\/h4><\/div><div id=\"collapse-23-19818\" aria-labelledby=\"faq_23-19818\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-239 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-242 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-241\"><p>is the opposite of the blacklist. A whitelist refers to the selection of trustworthy sources and applications in digital communication and IT security.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-19863 glossar-en w-en \"><span class=\"entry-title rich-snippet-hidden\">Word-of-mouth marketing<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/max-spachmueller\/\" rel=\"author\">Max Spachm\u00fcller<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-11-03T18:39:07+01:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-19863\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-19863\" href=\"#collapse-23-19863\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Word-of-mouth marketing<\/div><\/a><\/h4><\/div><div id=\"collapse-23-19863\" aria-labelledby=\"faq_23-19863\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4-240 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-243 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-242\"><p>Based on the passing on of a recommendation by word of mouth. Personal recommendations are more credible than traditional advertising measures and therefore have a major influence on opinion formation and ultimately the purchase decision.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18602 w-en \"><span class=\"entry-title rich-snippet-hidden\">Wrapper<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T15:30:52+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_23-18602\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-23\" data-target=\"#collapse-23-18602\" href=\"#collapse-23-18602\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wrapper<\/div><\/a><\/h4><\/div><div id=\"collapse-23-18602\" aria-labelledby=\"faq_23-18602\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Header Bidding Wrapper is a technology that allows to work with multiple header bidding solutions in parallel. This provides effective connections to various Ad Exchanges and SSPs. Media owners want to maximize the number of demanders competing for the supply of an impression. Because that&#8217;s how they can increase bid prices.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d1c72bc04be89576a67\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-d1c72bc04be89576a67\" href=\"#tab-d1c72bc04be89576a67\"><h4 class=\"fusion-tab-heading\">x<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-d1c72bc04be89576a67\" id=\"tab-e88a862a87990a87a9f\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-24 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-24 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-24 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-24 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-24 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-24 .panel-title a:not(:hover){}.fusion-accordian  #accordian-24 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-24 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-24 .panel-title a:hover,.fusion-accordian #accordian-24 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-24 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-24 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-24 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-24 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-24\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18632 glossar-en x-en \"><span class=\"entry-title rich-snippet-hidden\">XML Sitemap<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-20T10:23:36+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_24-18632\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-24\" data-target=\"#collapse-24-18632\" href=\"#collapse-24-18632\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">XML Sitemap<\/div><\/a><\/h4><\/div><div id=\"collapse-24-18632\" aria-labelledby=\"faq_24-18632\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>An XML sitemap is a list created in Extensible Markup Language (XML) format that represents all the subpages of a website. This XML sitemap can be uploaded to Google&#8217;s Webmaster Tool, for example, to enable crawlers of a search engine to access and index the page more easily and quickly.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-cec3c5ba5cc2ab27b5e\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-cec3c5ba5cc2ab27b5e\" href=\"#tab-cec3c5ba5cc2ab27b5e\"><h4 class=\"fusion-tab-heading\">y<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-cec3c5ba5cc2ab27b5e\" id=\"tab-0fb7d329172d0a3af3d\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-25 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-25 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-25 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-25 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-25 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-25 .panel-title a:not(:hover){}.fusion-accordian  #accordian-25 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-25 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-25 .panel-title a:hover,.fusion-accordian #accordian-25 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-25 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-25 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-25 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-25 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-25\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18634 glossar-en y-en \"><span class=\"entry-title rich-snippet-hidden\">Yield Optimizer<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-05-07T14:12:09+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_25-18634\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-25\" data-target=\"#collapse-25-18634\" href=\"#collapse-25-18634\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Yield Optimizer<\/div><\/a><\/h4><\/div><div id=\"collapse-25-18634\" aria-labelledby=\"faq_25-18634\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Platforms that sell inventory in real time to the highest bidding advertisers are called yield optimizers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-3603fd09d6d7e9b6aef\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-3603fd09d6d7e9b6aef\" href=\"#tab-3603fd09d6d7e9b6aef\"><h4 class=\"fusion-tab-heading\">z<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-3603fd09d6d7e9b6aef\" id=\"tab-4dd0d2c8b97b51994ef\">\n<style type=\"text\/css\">.fusion-faqs-wrapper #accordian-26 .fusion-panel { border-color:#c3c3c3; }.fusion-faqs-wrapper #accordian-26 .fusion-panel:hover{ border-color: #c3c3c3; }.fusion-accordian #accordian-26 .panel-title a .fa-fusion-box:before{ font-size: 14px;width: 14px;}.fusion-accordian #accordian-26 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordian-26 .panel-title a{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian  #accordian-26 .panel-title a:not(:hover){}.fusion-accordian  #accordian-26 .toggle-content{font-family:\"Open Sans\";font-style:normal;font-weight:300;}.fusion-accordian #accordian-26 .fa-fusion-box { background-color: #212934 !important;border-color: #212934 !important;}.fusion-accordian #accordian-26 .panel-title a:hover,.fusion-accordian #accordian-26 .panel-title a.hover { color: #be281e;}.fusion-faq-shortcode .fusion-accordian #accordian-26 .fusion-toggle-boxed-mode:hover .panel-title a { color: #be281e;}.fusion-accordian #accordian-26 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-26 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-26 .panel-title a.hover .fa-fusion-box { background-color: #be281e!important;border-color: #be281e!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-26\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-18635 glossar-en z-en \"><span class=\"entry-title rich-snippet-hidden\">Target group<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-06-20T10:41:13+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_26-18635\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-26\" data-target=\"#collapse-26-18635\" href=\"#collapse-26-18635\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Target group<\/div><\/a><\/h4><\/div><div id=\"collapse-26-18635\" aria-labelledby=\"faq_26-18635\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>A group of people with certain socio-demographic characteristics as well as certain interests and needs is called a target group. Identifying the target group is important for successful implementation of marketing measures.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#2e2e2e;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1400px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-244 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#780404;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#be281e;--button_gradient_bottom_color_hover:#be281e;--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/adpepper.com\/en\/services\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Questions? Contact us!<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-245 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:83.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-span-no fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#780404;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#be281e;--button_gradient_bottom_color_hover:#be281e;--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/adpepper.com\/en\/services\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Questions? Contact me!<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-246 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:-35px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel kontakt-footer\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel fusion-portfolio-carousel-fixed\" style=\"--awb-columns:1;\" data-autoplay=\"no\" data-columns=\"1\" data-itemmargin=\"30\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"fixed\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Max Spachm\u00fcller (Kontakt-Footer)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-08-04T15:54:34+02:00<\/span><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/adpepper.com\/en\/services\/contact\/\" aria-label=\"Max Spachm\u00fcller (Kontakt-Footer)\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"460\" height=\"295\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/Kontaktperson-Max-Spachmueller-460x295.png\" class=\"attachment-portfolio-two size-portfolio-two wp-post-image\" alt=\"\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Dietmar Birner (Kontakt-Footer)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-08-04T15:55:07+02:00<\/span><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/adpepper.com\/en\/services\/contact\/\" aria-label=\"Dietmar Birner (Kontakt-Footer)\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"460\" height=\"295\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/Kontaktperson-Dietmar-Birner-460x295.png\" class=\"attachment-portfolio-two size-portfolio-two wp-post-image\" alt=\"\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Susanne Pilz (Kontakt-Footer)<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/adpepper.com\/en\/author\/silvija-mirosavljevic\/\" rel=\"author\">silvija.mirosavljevic<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-08-04T15:54:46+02:00<\/span><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/adpepper.com\/en\/services\/contact\/\" aria-label=\"Susanne Pilz (Kontakt-Footer)\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"460\" height=\"295\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/Kontaktperson-Susanne-Pilz-460x295.png\" class=\"attachment-portfolio-two size-portfolio-two wp-post-image\" alt=\"\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-background-position:center top;--awb-border-sizes-top:2px;--awb-border-sizes-bottom:2px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#2a2a2a;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-image:linear-gradient(180deg, rgba(55,55,55,0.6) 0%,rgba(0,0,0,0.8) 100%),url(https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-Kaminzimmer-01.jpg);;--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-247 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-248 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-243\"><h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Just some of our clients<\/span><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-249 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-250 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-image-carousel fusion-image-carousel-fixed fusion-image-carousel-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"5\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"fixed\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-vw-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-vier-pfoten-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-unicef-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-telekom-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-sos-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-saab-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-plan-international-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div 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src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-microsoft-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-loreal-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-jbl-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-greenpeace-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-gelbeseiten-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-fiat-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-familotoel-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-dove-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-campari-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/adpepper.com\/wp-content\/uploads\/adpepper-kunde-baur-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8435,"parent":8410,"menu_order":200,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-17773","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossar - ad pepper media GmbH<\/title>\n<meta name=\"description\" content=\"Wir haben die wichtigsten Begriffe, die beim Online Marketing immer wieder auftauchen, f\u00fcr Sie kurz erkl\u00e4rt und zusammengefasst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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