{"id":8674,"date":"2020-05-25T16:45:08","date_gmt":"2020-05-25T14:45:08","guid":{"rendered":"https:\/\/adpepper.com\/case-study\/o2-lead-generierung\/"},"modified":"2020-06-25T15:23:30","modified_gmt":"2020-06-25T13:23:30","slug":"o2-lead","status":"publish","type":"avada_portfolio","link":"https:\/\/adpepper.com\/en\/case-study\/o2-lead\/","title":{"rendered":"Lead"},"content":{"rendered":"

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The Challenge<\/h3><\/div>
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The telecommunications company o2 wanted to expand its position on the highly competitive mobile phone market in Germany. As a part of Telef\u00f3nica Germany, o2 planned to boost numbers for its new customer segment using online marketing measures.<\/p>\n<\/div>

Do you want to learn more? Contact us!<\/span><\/a><\/div><\/div><\/div><\/div><\/div>
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The Goal<\/h2><\/div>
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ad pepper media used a lead generation campaign to acquire potential new customers for \u2018o2 Loop,\u2019 a prepaid offering of the o2 brand. The number of ordered and activated SIM cards was to be used as the metric for the campaign\u2019s success.<\/p>\n<\/div>

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The Solution<\/h2><\/div>
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An intensive analysis of the customer journey indicated that users consume more and more on their mobile devices. Therefore, the customer\u2019s landing page was redesigned and reconfigured to feature a responsive design and the corresponding user navigation.<\/p>\n<\/div><\/div><\/div>

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The Result<\/h3><\/div>

The performance level, which was based on the daily number of orders and activations, jumped greatly through the optimization measures, by 37 percent. This increase was primarily attributed to mobile traffic.<\/h4><\/div><\/div><\/div><\/div><\/div>
Questions? Contact us!<\/span><\/a><\/div><\/div><\/div>
Questions? Contact me!<\/span><\/a><\/div><\/div><\/div>
Dietmar Birner (Kontakt-Footer)<\/span>silvija.mirosavljevic<\/a><\/span><\/span>2020-08-04T15:55:07+02:00<\/span>
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Max Spachm\u00fcller (Kontakt-Footer)<\/span>silvija.mirosavljevic<\/a><\/span><\/span>2020-08-04T15:54:34+02:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Susanne Pilz (Kontakt-Footer)<\/span>silvija.mirosavljevic<\/a><\/span><\/span>2020-08-04T15:54:46+02:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
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Just some of our clients<\/span><\/h2>\n<\/div><\/div><\/div>
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