{"id":18636,"date":"2020-05-07T14:12:08","date_gmt":"2020-05-07T12:12:08","guid":{"rendered":"https:\/\/adpepper.com\/faq-items\/email-marketing-2\/"},"modified":"2020-05-07T14:12:08","modified_gmt":"2020-05-07T12:12:08","slug":"email-marketing-2","status":"publish","type":"avada_faq","link":"https:\/\/adpepper.com\/en\/faq-items\/email-marketing-2\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"

Marketing by means of e-mail, so-called e-mail marketing, is the equivalent of direct marketing in the offline sector, i.e. sending advertising material by post.<\/p>\n

The sending of advertising by e-mail is subject to legal restrictions. In Germany, various laws regulate the sending of and certain mandatory disclosures in business e-mails (e.g., the Unfair Competition Act, UWG, contains provisions on “advertising using […] electronic mail” in Section 7 on unreasonable harassment, and the Electronic Commercial Registers and Register of Cooperatives and the Business Register Act, EHUG, stipulates that certain imprint information must be included in a business e-mail), in Austria the Telecommunications Act (TKG) and in Switzerland the Telecommunications Act (FMG) regulate this form of advertising. For example, since March 1, 2006, unsolicited e-mails in the business-to-business sector have also been regarded as spamming.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing by means of e-mail, so-called e-mail marketing, is the [MEHR]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"faq_category":[236],"class_list":["post-18636","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-glossar-en"],"yoast_head":"\nEmail Marketing - ad pepper media GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adpepper.com\/faq-items\/email-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing - ad pepper media GmbH\" \/>\n<meta property=\"og:description\" content=\"Marketing by means of e-mail, so-called e-mail marketing, is the [MEHR]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adpepper.com\/faq-items\/email-marketing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ad pepper media GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ad.pepper.media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adpepper.com\\\/faq-items\\\/email-marketing-2\\\/\",\"url\":\"https:\\\/\\\/adpepper.com\\\/faq-items\\\/email-marketing-2\\\/\",\"name\":\"Email Marketing - 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