{"id":18593,"date":"2020-05-07T15:42:16","date_gmt":"2020-05-07T13:42:16","guid":{"rendered":"https:\/\/adpepper.com\/faq-items\/touchpoints\/"},"modified":"2023-06-20T09:58:52","modified_gmt":"2023-06-20T07:58:52","slug":"touchpoints","status":"publish","type":"avada_faq","link":"https:\/\/adpepper.com\/en\/faq-items\/touchpoints\/","title":{"rendered":"Touchpoints"},"content":{"rendered":"<p>So-called touchpoints occur when an Internet user comes into contact with products, companies or brands in the course of the customer journey. These various touch points can be managed by companies through paid advertising, for example. Through the various touchpoints, the advertiser can track which steps the customer takes until he finally makes the purchase. The rule here is: the more touchpoints the better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So-called touchpoints occur when an Internet user comes into contact  [MEHR]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"faq_category":[248],"class_list":["post-18593","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-t-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Touchpoints - ad pepper media GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adpepper.com\/en\/faq-items\/touchpoints\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touchpoints - 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