{"id":18582,"date":"2020-05-07T15:54:01","date_gmt":"2020-05-07T13:54:01","guid":{"rendered":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/"},"modified":"2020-05-07T15:54:01","modified_gmt":"2020-05-07T13:54:01","slug":"real-time-bidding-rtb","status":"publish","type":"avada_faq","link":"https:\/\/adpepper.com\/en\/faq-items\/real-time-bidding-rtb\/","title":{"rendered":"Real Time Bidding (RTB)"},"content":{"rendered":"<p>This is an auction process in which advertisers bid for an advertising space. First, the provider specifies the minimum price (floor price) at which he would like to offer the advertising space, and then the advertisers specify the maximum bid they would like to submit for the placement. The available advertising space is released to the highest bidder in real time. Two auction types of RTB (Real-Time Bidding) are First-Price and Second-Price Auctions. First-Price Auction means that the winner of the auction must pay his highest bid. However, in the Second-Price Auction, the highest bidder only has to pay the price of the second-highest bid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an auction process in which advertisers bid for  [MEHR]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"faq_category":[246],"class_list":["post-18582","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-r-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Time Bidding (RTB) - ad pepper media GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Time Bidding (RTB) - ad pepper media GmbH\" \/>\n<meta property=\"og:description\" content=\"This is an auction process in which advertisers bid for [MEHR]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/\" \/>\n<meta property=\"og:site_name\" content=\"ad pepper media GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ad.pepper.media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Time Bidding (RTB) - ad pepper media GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/","og_locale":"en_US","og_type":"article","og_title":"Real Time Bidding (RTB) - ad pepper media GmbH","og_description":"This is an auction process in which advertisers bid for [MEHR]","og_url":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/","og_site_name":"ad pepper media GmbH","article_publisher":"https:\/\/www.facebook.com\/ad.pepper.media","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/","url":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/","name":"Real Time Bidding (RTB) - ad pepper media GmbH","isPartOf":{"@id":"https:\/\/adpepper.com\/#website"},"datePublished":"2020-05-07T13:54:01+00:00","breadcrumb":{"@id":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adpepper.com\/faq-items\/real-time-bidding-rtb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/adpepper.com\/en\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/adpepper.com\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Real Time Bidding (RTB)"}]},{"@type":"WebSite","@id":"https:\/\/adpepper.com\/#website","url":"https:\/\/adpepper.com\/","name":"ad pepper media GmbH","description":"Breaking Boundaries - since 1999","publisher":{"@id":"https:\/\/adpepper.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adpepper.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adpepper.com\/#organization","name":"ad pepper media GmbH","url":"https:\/\/adpepper.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adpepper.com\/#\/schema\/logo\/image\/","url":"https:\/\/adpepper.com\/wp-content\/uploads\/favicon-144x144-1.png","contentUrl":"https:\/\/adpepper.com\/wp-content\/uploads\/favicon-144x144-1.png","width":144,"height":144,"caption":"ad pepper media GmbH"},"image":{"@id":"https:\/\/adpepper.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ad.pepper.media","https:\/\/www.instagram.com\/ad.pepper.media\/","https:\/\/www.linkedin.com\/company\/adpeppermedia\/posts\/?feedView=all"]}]}},"_links":{"self":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/avada_faq\/18582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/comments?post=18582"}],"version-history":[{"count":0,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/avada_faq\/18582\/revisions"}],"wp:attachment":[{"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/media?parent=18582"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/adpepper.com\/en\/wp-json\/wp\/v2\/faq_category?post=18582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}