The year 2018 draws to an end and so does our Pepper World Tour. Time to look back!

Online Marketing, Performance, Lead

First stop: Around the world in Berlin

An exciting kick off: one day, two human peppers, three chili peppers and four continents.

We are talking about Selma and Sebastian visiting the International Travel Trade Show in Berlin. The two experienced an interesting day collecting lots of new impressions and information for our clients in the travel industry.

In March, we continued our tour and hit the road to Hamburg. Online Marketing Rockstars 2018 was waiting for us – already for the fifth time! We had two days full of interesting speeches, great conversations and spectacular performances. Another highlight was our tour bus going into action for the first time. The red-white life-size T1 was the heart of our „Cool-Tour“ and took everyone who saw it by storm.

Second stop: Threesome in Mainhattan

The World Cup and the rise of the 1. FC Nürnberg to the first national league made 2018 to a year of football. Therefore, we dedicated a whole day to this sport and supported Germany’s biggest agency event in July, the Football Agency Cup in Frankfurt. The participants could find new strenghts with the Franconian national dish „Drei im Weggla“ (3 sausages in bread) by Bratwurst-Döslein and some little helpers as our „brand safety“ plasters and drink pouches.

Third stop: Online on the Rhine

In September, our world tour came to an intensive stage in Cologne with three events in three days. The adventure started with a night out at the Performance Night by metapeople. On the following day, we visited the international conference and exhibition for digital marketing – the dmexco – and ended our trip at the OMClub. Thrilled by exciting content and with several new contacts, we made us on our way home where the Nuremberg Digital Festival was waiting for us.

Fourth stop: Global reach – Local Touch

The ten-day event in our hometown with the focus on the digital community gave our CEO and Online Marketing Expert Susanne Pilz the opportunity to deliver a speech about digital trends and challenges arising from it.

Besides all trips and journeys, the Peppers spent lots of time at our homebase working on great projects. Two of our campaigns received a lot of attention and public awareness in the trade press.

  1. In July, the Fundraiser Magazine published a story about our project for SOS Children’s Villages. We designed a mailing campaign for the non-profit-organisation and redesigned their newsletter layout. Thereby we improved its handling for the reporters around the world.
  2. The trade journal Versandhausberater published the impressive results of our case study for BAUR: 3.000 new customers for the mail order business for furniture.

In November, the ad pepper media team took over the social media presence of Marketing Club Nürnberg e.V. and continues posting content with the famous blue rabbit of Dürer since then.

Fifth stop: Happy ending

Besides all the work, the Peppers never forgot to celebrate the team spirit and met up regularly for dinner in a relaxed atmosphere.

According to the motto „It’s time to drink beer and dance on the Berch“, our big team event took place at the Franconian fair in Erlangen as every year. And even on a rainy boat trip on the summer party of ad pepper media Group  we looked for the silver lining.

Now it’s time to say thank you to all colleagues, clients, partners, visitors and Pepper-lovers for these cool, amazing, creative, spicy and exciting 365 days. We can’t wait to see what 2019 holds for us!