Project Description

Case Study VW Tiguan Display Kampagne

The Challenge

Volkswagen is one of the most popular German car brands. VW stands for quality and driving enjoyment regardless of age, all around the world. When the new VW Tiguan was launched, the company wanted to increase brand awareness of it in Switzerland using online marketing.

The Goal

The company wanted potential buyers of the new model in Switzerland, in particular the target groups defined by VW, to become more aware of the VW Tiguan after its market launch.

ad pepper media developed a display campaign whose success was based on three criteria: number of downloads/mail requests for the product catalog, interactions with the vehicle configurator, and registrations for test drives at a local dealer.

The Solution

ad pepper media met the goals set by VW to the company’s utmost satisfaction by directly targeting the advertising material through relevant online placements and continually optimizing users’ interaction with the brand (= commitment).

The Result

The campaign was a complete success for VW Switzerland.

The activities of ad pepper media stood out due to the high rate of commitment.

It was possible to attain both a branding effect as the result of numerous ad impressions and a high level of interactions from the target group with the model.

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