The company wanted potential buyers of the new model in Switzerland, in particular the target groups defined by VW, to become more aware of the VW Tiguan after its market launch.
ad pepper media developed a display campaign whose success was based on three criteria: number of downloads/mail requests for the product catalog, interactions with the vehicle configurator, and registrations for test drives at a local dealer.
ad pepper media met the goals set by VW to the company’s utmost satisfaction by directly targeting the advertising material through relevant online placements and continually optimizing users’ interaction with the brand (= commitment).
The campaign was a complete success for VW Switzerland.
The activities of ad pepper media stood out due to the high rate of commitment.
It was possible to attain both a branding effect as the result of numerous ad impressions and a high level of interactions from the target group with the model.