Project Description

The Challenge

Golf goes Eco! The Golf is Volkswagen’s car model with the longest tradition, and now it’s entering the age of electric mobility. A fact that VW wanted to announce to the Swiss automotive market.

The Goal

The idea was to motivate interested buyers to register for a test drive of the newest model by means of online marketing measures, demonstrate the impressive quality of the GTE to the Swiss, and boost sales of the new model.

The Solution

The full-service package included landing pages in French, German, and Italian with a responsive design created by ad pepper media. This way, younger people interested in cars could use their smartphones, tablets, and any other online channel to access the information.

The Result

ad pepper media managed to achieve for VW Switzerland an average of five new test drives booked daily, increasing the interest of buyers in the GTE.

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