To generate highly qualified leads that match the Saab target group and that are close to a purchase decision.
Also important: that the targeted persons are available on the phone for retailers to arrange a test drive.
Set up a lead campaign with incentives via pop-unders as well as diverse banners, interstitials and standalones
The registration for a test drive is combined with the participation in a competition with the prize of an exclusive drivers training.
More than 91% of the generated leads decided to take a test drive within a campaign period of only two weeks.