Project Description

ad pepper media iProspect Opel

The Challenge

The challenge was to reach the target group in the narrow B2B verticals logistics, fleet management, vehicle fleet, retail- and wholesale trade, architects, health care, electritians and installation technicians as well as finance and insurance without overlapping the B2C campaigns.

The Goal

The goal of the “Vauxhall Motors business weeks” campaign was the generation of B2B offer requests for the models “Insignia, Astra and Mokka” with the help of performance oriented Display Ads.

The Solution

Together with iProspect ad pepper media created a homogenous Performance Display setup for Vauxhall Motors.

The Result

 ad pepper media was able to generate 700 B2B offer requests within five months of the “Vauxhall Motors business weeks” campaign. The key to success was the very close and efficient cooperation between iProspect and ad pepper media.

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