For Neckermann Reisen, the newsletter is the company’s most important communication channel in digital marketing. Neckermann’s newsletter was supposed to appeal to first-time, adventurous customers in the all-inclusive segment using online marketing.
We motivated numerous people to subscribe to the Neckermann newsletter for the first time by means of a prize competition. ad pepper media supplied all elements of the campaign, ranging from creation of all advertising material and programming, to planning, filtering of the data records, and customer reporting.
The company recorded an average of 560 new confirmations of a newsletter subscription each day. For Neckermann Reisen and ad pepper media, the campaign was a complete success.