Raise awareness of the “Save the Arctic” campaign. Encourage and gain newly signed up Greenpeace members.
This works best with the help of a well-known testimonial: Actor Jude Law provided voiceover for a video featuring an animated polar bear called Paula asking people to join the movement to save the Arctic.
A social media campaign was started which ad pepper media supported with lead generation activity.
Media covered a broad variety of supporting delivery channels including e-mail, newsletters, display banners and text links.
1. Utilizing ad pepper’s high performance data and technology network, Greenpeace was able to connect with thousands of users who have expressed an interest in environmental issues every month.
2. Twice the number of signatures at a strict cost-per-acquisition was secured