The goal of the online marketing measures was to increase sustained interest in Familotel’s current vacation offers. The success of the measures would be measured by the number of travel catalog requests for the new season, including the increase in the number of guests.
We were able to identify the relevant target group (families interested in taking vacations) and address them in an appropriate manner through the campaign. It turned out to be a great success, and Familotel gained new potential customers.
An average of 38 new catalog requests was generated over all digital channels daily, acquiring new segments of guests for Familotel.