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Familotel – Lead2017-08-11T11:37:12+00:00

Project Description

Familotel Lead Generierung

The Challenge

The family-oriented travel operator Familotel offers relaxation and fun in select hotels for the entire family and regularly seeks new guests for this travel segment.

The Goal

The goal of the online marketing measures was to increase sustained interest in Familotel’s current vacation offers. The success of the measures would be measured by the number of travel catalog requests for the new season, including the increase in the number of guests.

The Solution

We were able to identify the relevant target group (families interested in taking vacations) and address them in an appropriate manner through the campaign. It turned out to be a great success, and Familotel gained new potential customers.

The Result

An average of 38 new catalog requests was generated over all digital channels daily, acquiring new segments of guests for Familotel.