When more than 3000 people from agencies and media are on their way to Frankfurt, it can only be for one reason: a football cup aka. the biggest event for the communication industry – the Sky Media Agency Cup 2019.

Ad pepper also kept its work on ICE and celebrated as a sponsoring partner the SMAC weekend from July 5 to 7. The motto of the weekend was:

Fun in the sun!

We placed our stand including parasols, airloungers and freezer cabinet between the two playing fields of the PSD Bank Arena. Our neighbours were the guys from Krombacher with whom we cultivated an good and intense friendship over the weekend.

It was impossible to not see us, due to everything held in our signature colour RED.

Our shady parasols and the ad pepper sun blocker creme was just perfect for 28 degrees, a clear blue sky and pure sunshine all weekend long. Moreover, a lot of visitors relaxed on our comfy airloungers.

However, the run on our stand was caused by something else: Our ice cream…

If it’s too strong, you’re simply too weak

Alcoholic ice cream in six differente cocktail tastes caused enthusiastic reactions! The winner was the Strawberry Daiquiri popsicle. All in all, the SMAClers devoured more than 3900 frozen cocktails. For some people the taste was too strong… unfortunately we had forgotten the virgin cocktails – oops.

The sight of our ad pepper stand, filled with people amazed by our frozen cocktails and having a good time was just priceless!

I just wanna make you SMAC

Catchy song? You’re welcome. Besides the football games, several highlights complemented the two days. Other agencies surprised the visitors with pools full of confetti, an old school bus, a stage decorated with christmas trees and a huge selfmade pirate ship. It blasted music out of every corner and cheerleaders made the crowd go wild.

And the winner is…

Chapeau and congratulations to FC Pilot from Pilot Group for defending the title and winning the cup again!

Even the sky shed some tears after the awards ceremony on saturtday night because a great tourney came to its end. During the after show party, all players and visitors let the weekend come to an classy ending.

A big fat thank you to the GWA and MyDearCaptain for the perfect organisation! If someone knows how to work bread and circuses – it’s you. 😉

Well now, see you next year!