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Online Marketing Rockstars 2018

The OMR expo 2018 means „bigger, longer, cooler“. Bigger – because of the rising number of exhibitors. Longer – because the event lasts for two days this year. Cooler – because we are present with our ad pepper Cool-Tour.

The OMR expo simultaneously represents the start of our world tour, which includes all ad pepper business trips in 2018. That’s why we carried so much luggage on us. But you will read more about it later.

Day 1 (Thursday)

Good morning Hamburg! After a good breakfast we are ready and on our way to the expo. What’s the plan for today? At 7:30 AM we have to build up our cardboard VW T1 tour bus (indicated time: one hour). After the build up we have to prominently place our give aways such as the „Cool-Tour-Bag“, the pepper postcards and the pepper tattoos. Just before 9 o’clock we plan on starting to mentally prepare for the next two days at OMR.

But as we arrived we soon recognised that our cardboard tour bus was about to be delivered late! The package with the centrepiece of our booth wasn’t there yet. Bianca – our marketing fairy – was pursuing the quest of making sure our treasure would arrive in time, which did not really make us new friends at the supplier. After a rollercoaster of emotions Bianca was able to build up the VW bus somewhat in time.

The OMR visitors probably didn’t recognise any of the stress prior to opening, as they surrounded the booth like groupies, taking pictures and selfies with the bus in the background.

We pitched out tents in Hall A3 at booth number E14. The nice thing about OMR: Friends are extremely easy to make, as the neighboring booths are always an opportunity for marketing-related conversations. The overall atmosphere is very amicable.

Everyone creates an individual booth concept. From popcorn, VR-glasses, online gurus and raffles to life-size inflatable unicorns. The OMR expo has literally everything and creativity never lacks.

Taking a trip through the online world with the help of a flight simulator? A short walk to the „Kiez“ – club and snack stall were there as well. Or what about a carousel ride just to relax for a minute?

Additional to the expo there are lectures from speakers from all over the world. The Deep Dive Stage in Hall A2 and the Big Picture Stage in Hall A4 invited to informational speeches about the topics online advertising, marketing, influencer marketing, social media, SEO as well as Performance Marketing.

Special guests such as Lena Gercke or the influencer twins Lisa and Lena are not only a highlight for a lot of visitors, but also for us. Great professional conversations, good appointments and interesting contacts made our first day at the expo very successful.

Day 2 (Friday)

Yesterday was already a blast, but for today we have equally high expectations. For the first time the expo lasted for two entire days, which we had waited and trained for all year long.

Previously arranged appointments are waiting and all visitors interested in online marketing are able to stop by for chats about the topic. Parallely to day two of the expo the conference with a lot of interesting speakers takes place – the absolute highlight of OMR. The visitors appreciated the side events, that we unfortunately couldn’t  attend, as we continued the networking at our booth.

Next to great conversations, interesting lecture topics and spectacular booths you still can’t forget to mention the entertainment program at OMR. Special acts like Bausa, Oli P., Deichkind and Marteria kept the crowd entertained. The OMR accountables definitely know how to make the visitors happy. Not only because of that we attended the expo for the fifth time in a row –  repitition not excluded.

See for yourself – ACTION!

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2018-05-04T13:20:06+02:0028. March 2018|Blog|

Display Advertising Becomes Even More Personalized

ad pepper media introduces Performance Display Advertising


Nuremberg, 3 March 2017. 

ad pepper media now also offers its new Performance Display Advertising product, a solution for optimized user targeting. The new display solution will ensure increased turnover and greater sales in online shops.

ad pepper media enters a new level of online marketing with the Performance Display Advertising product. Companies can analyze users’ surfing and buying behavior in order to attain an effective use of pop-up ads. By targeting users in an optimized format, we can develop display campaigns that will meet performance targets. We can improve sales in the customers’ online shops and increase the rate of conversion and commitment. This way, we can address potential buyers of our customers in a more targeted manner, which is what makes Performance Display Advertising one of the most efficient online means of marketing.

We would be glad to introduce this new ad pepper media product to you. Feel free to contact us.

2017-04-18T14:33:10+02:001. March 2017|Presse|

Susanne Pilz

Susanne Pilz

Managing Director DACH
ad pepper media Germany

+49 911 131346-10

We put our know-how to good use to successfully promote your brand online.

We put our know-how to good use to successfully promote your brand online.

Susanne Pilz

Managing Director DACH
ad pepper media Germany

+49 911 131346-10

We put our know-how to good use to successfully promote your brand online.

Susanne is a real performance marketing professional. More than 15 years ago she started her career at ad pepper media and went through different stations within the company in Technical Campaign Management, Media Planning and Product Development. In her function as Managing Director DACH she is responsible for sales and development of ad pepper media’s core products.

Apart from her deep professional expertise her team also profits from her passion for cooking and often gets to taste her newest cooking experiments.

2019-11-12T09:51:09+01:0020. April 2016|Team|

Inigo Abrisqueta

Inigo Abrisqueta

Chief Executive Officer (CEO)
ad pepper media Spain

+34 914 177 450

Global reach, local touch in performance marketing.

Inigo Abrisqueta Chief Executive Officer (CEO) ad pepper media Spain

Inigo Abrisqueta

Managing Director
ad pepper media Spain

+34 914 177 450

Global reach, local touch in performance marketing.

Inigo has been with ad pepper media for 13 years now. No one understands lead generation combined with best service as good as Inigo and his team. They lead the Spanish and Portuguese market when it comes to lead generation. Before joining ad pepper media Inigo worked for Antevenio (Chief Operating Officer) and Havas Media (Director TV Department and part of the Corporate Development Department).
In his spare time he loves to travel with his wife and two children.

2017-05-12T11:27:26+02:0015. April 2016|Team|

ad pepper media International N.V. Sells Its Marketing Business Unit mediasquares to Ströer Digital Media

Connected through cooperation in the area of data-driven business models


Nuremberg, 17 September 2014.

Effective 17 September 2014, ad pepper media International N.V. will sell its marketing business unit to Ströer Digital Media, where it will be bundled into the new unit ‘mediasquares Ströer.’ mediasquares is a leading specialized marketing company in the field of product and service provider searches with clients such as markt.de, billiger.de, gelbeseiten.de, telefonbuch.de, and dasoertliche.de. The well-performing portfolio reaches more than 17 million unique users, ranking it No. 11 in the listing of marketing companies.

ad pepper has operated in Germany since 1999 as an online marketing business. The company’s outreach had experienced sustained growth, which is why it established a new unit, mediasquares, for the business in the spring of 2014. Bundling the portfolio with Ströer Digital Media is a demonstration of how the specialized marketing company has reached the peak of its growth potential. The jointly managed portfolio will be the market leader in the field of product and service provider searches. The focus will lie on directory media, classifieds, marketplaces, and price comparison sites.

ad pepper media International N.V. will work closely with Ströer Digital Media in technology developments, as well. A concept for sharing data is being developed as part of the cooperation on marketing activities.

Dr. Ulrike Handel, CEO and Chair of ad pepper media International N.V., says: “The decision to break with ad pepper’s business unit with a long tradition was not an easy one. However, we are confident that the agencies, advertisers, and publishers at Ströer Digital Media will benefit from the many years of know-how in the display business and the pioneering technologies. At the same time, we will confidently stride forward with ad pepper International N.V. in six countries at present to become the leading data-driven performance marketing group.”

*AGOF Internet Facts 06/2014

2017-04-13T14:16:31+02:0017. September 2014|Presse|

Vin Bhardwaj named Managing Director ad pepper media UK

Performance marketing expert joins ad pepper media group


London/Nuremberg, 1 September 2014.

ad pepper media International N.V. has named Vin Bhardwaj as Managing Director of ad pepper media United Kingdom Ltd., effective immediately.

In his role as MD, Vin Bhardwaj will drive forward the expansion of ad pepper media UK’s business and the development of new products. In his previous position as Vice President Sales Europe at SteelHouse (American performance marketing display platform) he was responsible for SteelHouse’s entry into the European market and for developing the company’s strategy, including sales, marketing, and operations across Europe. Prior to that, he served as Vice President Sales UK at Fox Networks (ad network) and Vice President European Sales at Utarget (ad network).

Vin Bhardwaj: “I’m looking forward to having a direct hand in shaping the future of ad pepper in the UK. With my experience in data-driven advertising, this will be a great opportunity to directly impact new product development and work with the team to increase our customer portfolio.”

Vin Bhardwaj reports directly to Dr. Ulrike Handel, CEO and Chairman of ad pepper media International N.V.

“With Vin Bhardwaj, a key leadership position in the biggest market of the ad pepper media group is being filled with a proven digital expert. We believe that clients will really benefit from his drive, vision and, unique understanding of how the industry is developing,” says Dr. Ulrike Handel.

2017-04-13T14:15:29+02:001. September 2014|Presse|

Jens Oberbeck, Managing Director ad pepper media Germany; Sascha Weise, Group Head of Product at ad pepper media International N.V.

Industry specialists join the ad pepper media Group


Nuremberg/Hamburg, 4 August 2014. 

Effective immediately, Jens Oberbeck will take over as Managing Director of ad pepper media Deutschland GmbH and assume responsibility for ad pepper media Germany, mediasquares, and Webgains Germany (affiliate marketing). In his role as MD, Jens Oberbeck will drive forward the expansion of the ad pepper media Group’s business in Germany. In his previous roles at InMobi (General Manager DACH) and Vibrant Media (Head of Agency Sales), he was responsible for positioning, performance, and brand sales to direct customers, agencies and app developers as well as publisher acquisition.

Jens Oberbeck is a marketing expert in the areas of branding and performance. In his last role, he was involved in building up the growing mobile advertising market in the DACH region. Jens Oberbeck: “I’m delighted to bring my many years of market experience, particularly in the field of mobile, to ad pepper media GmbH. Here I’ll have the opportunity to impact the development of new products and services and expand the customer base.”

Sascha Weise is taking on the newly created position of Group Head of Product at the globally active online marketing group ad pepper media International N.V. with the companies ad pepper, ad agents, Globase, mediasquares, and Webgains. As Group Head of Product, Sascha Weise is responsible for the further development of all existing products and services as well as the development of new and innovative products and services within the entire Group.

Sascha Weise previously worked in various positions for many years at the performance agency eprofessional, most recently as Director Display & Affiliation. He is a proven expert in performance display, RTB, and adserving technologies. Sascha Weise has a high level of technical expertise and many years of professional experience, and is looking forward to the new challenge: “The ad pepper media Group comprises all of the online marketing disciplines. I see a lot of potential to further expand them and integrate them on a global scale.

Both will report directly to Dr. Ulrike Handel, CEO and Chairperson of ad pepper media International N.V.

For CEO Dr. Ulrike Handel, the two newcomers represent an important step in the process of restructuring the ad pepper media Group into a leading global provider of data-driven performance marketing solutions. “The addition of Sascha Weise and Jens Oberbeck has allowed us to fill two of the key leadership positions in the ad pepper media Group with proven digital experts. I’m confident that our customers, partners, and employees will benefit from the specialist knowledge of these two experts,” says Dr. Ulrike Handel.


2017-04-13T14:14:26+02:004. August 2014|Presse|